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NBC has now confirmed “Peacock” as the name of its new streaming service. The name is a “nod” to NBC’s “iconic logo.”
Along with the name confirmation, NBC has also launched the new Peacock website, although it’s not much more than a placeholder at the moment.
The service will be available on an ad-free subscription basis, as well as offered as a subsidized product through advertising. Peacock is scheduled to arrive to market in April, 2020.
NBC’s streaming service now has a name
Arguably, NBC is considerably late to the streaming service party and will likely be even later by the time it does launch due to the likes of Disney and AT&T’s WarnerMedia launching services in the interim. However, NBC is banking on its catalog as a means to attract users. Today, the company provided some more details on what Peacock will offer.
NBC had previously confirmed some of its most-watched shows will be included. A point reiterated today with “The Office” and “Parks and Recreation” provided as prime examples. NBC also confirmed it will offer a “world-class slate of originals” as well. This is in addition to feature films from multiple studios including Universal Pictures, Focus Features, DreamWorks Animation, Illumination.
When the service does launch it will be populated with no less than 15,000 hours of content, according to NBC. Peacock will also come with content aimed at Spanish-speaking viewers, including “more than 3,000 hours” of Telemundo content.
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NBC Peacock pricing unknown
While the name takes us one step closer to understanding the service, pricing is still a mystery. NBC has not provided any update on when pricing will be revealed other than stating “closer to launch.”
Any new service can tout what it will offer but what’s become increasingly apparent is price matters. Consumers now have a wealth of streaming services to choose from and the number is only going to increase as time goes on.
There’s already been indications consumers are starting to feel the effects of so-called “subscription fatigue” and if NBC wants to penetrate those users, the price will have to be right. That’s not only right for NBC, but right for the market in general, as well individual users.
If NBC goes down the really inexpensive route then it will find itself competing against the latest arrivals, Apple TV and Disney+. While if it opts for higher pricing then it runs the risk of going up against Netflix and HBO Max.
Of course, with ad-free and ad-supported tiers expected to be on offer, NBC might feel it can compete on both ends of the spectrum, equally.