Search Marketing Knowledge Center

Marketing News Quiz for July 27, 2024

Marketing News Quiz July 27, 2024

In this week's marketing news quiz: A study on retail media networks, Kamala Harris's trendy presidential campaign, unexpected updates on Google's deprecation of cookies, and more.

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AI Campaigns and Case Studies

Pulse July 24, 2024

Below are case studies and campaigns that successfully utilized AI.

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Programmatic Advertising for Election Campaigns

Leading Edge July 24, 2024

The landscape of election campaigning has evolved dramatically since the last cycle, with programmatic access transforming how campaigns connect with voters. Gone are the days of being limited to upfront TV buys and local radio stations. Now, with programmatic advertising, campaign managers have unprecedented control and flexibility throughout the election cycle, plus the ability to leverage data to drive better results.

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Retail Media Networks: Optimism Tempered with Caution

Research Reports July 24, 2024

While retail media networks (RMNs) have been around for well over a decade, they have really come into their own over the past few years. This ANA report concludes that, “Retail media networks have a measurement issue...and therefore better measurement of RMNs is clearly required.”

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Innovative Engagement Strategies for Entertainment Advertising

Leading Edge July 23, 2024

In an over-saturated market with limitless viewing options, the entertainment industry faces a formidable challenge: How can a new release stand out and become a blockbuster rather than a flop? Traditional formats and strategies, once reliable, now falter in the face of evolving audience behaviors and fragmented platforms.

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Charted: Gaming Genre Preferences by Device Type

Money Slides July 23, 2024

Comscore shares data that reveals the relative popularity of gaming genres by the types of devices that they are played on.

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How Gamers' Device Preferences Affect Their Willingness to Spend on Games

Money Slides July 23, 2024

Comscore shares data that reveals the amounts that users are willing to pay for video games based on their preferred device type.

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The Ages and Incomes of Gamers, by the Numbers

Money Slides July 23, 2024

Comscore shares data that breaks down the percentage of gamers in each age demographic and each household income bracket.

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Are You Ready for the Next Wave for Advertisers?

Knowledge Partners July 23, 2024

From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences — we are in the midst of a new ad industry wave. Media teams that don't have the right tools to buy, bill, and pay for media will be left behind.

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An Event to Inspire Latino Men Toward Better Mental Health

Knowledge Partners July 23, 2024

In a groundbreaking live event fostering mental health discussions within the Latino community, LATV hosted the "Entre Hermanos Love, Your Mind" event as part of the Love, Your Mind campaign, a collaborative effort from the Huntsman Mental Health Institute and the Ad Council.

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How This Challenger Beauty Brand Used Influencers to Become Target’s No. 1 Shave Brand

Budgeting Brilliance July 22, 2024

When influencer Carly Joy posted an authentic video instructing women on how to shave their nether regions, the brand featured in the video saw it as a unique marketing opportunity. The post, which amassed over 17 million views, inspired Soyoung Kang CMO of eos products to fire off a text to Kerry McKibbin, partner and president at Mischief @ No Fixed Address, the brand’s creative agency.

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USAA Leverages the Army-Navy Game to Attract Customers

In-House Excellence Awards July 22, 2024

The Army-Navy Game presented by USAA offered the organization an excellent opportunity to reflect its brand values and showcase its products and services to a large cross-section of members and prospects. USAA leveraged sponsorship rights and tactics to develop a campaign aligning with fan passion-points while supporting marketing objectives.

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Pathways to Transparent Media: The Old Blame Game No Longer Applies

Leading Edge July 19, 2024

The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.

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Precision Media and Data Collection Strategies for a Post-Cookie World

Conference Highlights July 19, 2024

Molson Coors developed a data-driven marketing playbook to sustain its digital advertising successes in a post-cookie world.

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Overview of the 2024 ANA Digital & Social Media Conference

Conference Highlights July 19, 2024

In this video, get a two-minute overview of the 2024 ANA Digital & Social Media Conference.

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Search Marketing: SEM, SEO, and More

ASK Answers July 18, 2024

How are marketers utilizing and optimizing their search marketing efforts?

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Using Mobile Cameras to Unlock Product Discounts: A Mondelēz Story

Event Recaps July 18, 2024

During a session at a July 2024 meeting of the ANA’s Commerce Marketing Committee, Mondelēz explained how it leveraged mobile phone cameras and a partnership with Target to sell belVita Breakfast Biscuits.

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Jimmy Dean Capitalizes on Walmart’s Retail Media Network

Event Recaps July 18, 2024

Jimmy Dean leveraged a partnership with Walmart to pitch the right products from its portfolio of sub-brands at the right time to the right consumers to maximize sales.

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Crafting Impactful Sponsorships: A Data-Driven Approach

Event Recaps July 18, 2024

Amy Hu, CMO at New York Life, described her organization’s approach to sports sponsorships, which aims to bring together the art and science of marketing.

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