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Search returned: 1398 document(s).
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Is the Ad Agency Model Broken?
Champions of Growth Podcast July 24, 2024Michael Farmer, chairman and CEO of strategic consultancy Farmer & Company, joins host Matthew Schwartz to discuss the growing schisms between client-side marketers and their advertising agencies, and how to enhance their relationships.
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Pathways to Transparent Media: The Old Blame Game No Longer Applies
Leading Edge July 19, 2024The past decade of our industry has been rife with headlines detailing egregious brand safety scandals and mind-blowing levels of wasted ad spend. The inevitable villain in these stories? Digital platforms like Meta and Google, not to mention the myriad ad tech vendors that comprise the digital supply chain.
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How Curation Solutions Supercharge Media Buying and Advertising Strategies
Leading Edge July 18, 2024As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
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Navigating the Future: Pfizer’s Innovative Approach to Performance Media
Conference Highlights July 18, 2024A hybrid agency model that maximizes media performance begins with an opportunities audit and a framework for results.
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Building a Thriving In-House Agency Environment
Partner Content July 16, 2024Often, corporate purpose and values define what a company prioritizes, but the company's culture stems from its employees' attitudes, behaviors, and interactions. When it comes to culture, it's not about talking the talk but walking the walk.
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Raising the Verification Bar with More Impactful Media KPIs and Currencies
Knowledge Partners July 16, 2024Hudson MX’s Michael Stoeckle shared how marketers can improve their media verification process with more impactful media KPIs.
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Will We See a Digital Direct Resurgence in 2024?
Knowledge Partners July 16, 2024As the programmatic supply chain continues to struggle with transparency issues, the stage may be set for direct digital buying to make a comeback.
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Going Green to Honor the Arthritis Foundation
B2 Awards July 13, 2024The Arthritis Foundation arranged for a host of iconic buildings across the nation to be lit up in green as a PR effort in honor of its 75th anniversary.
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AI Draws New Opportunities for Advertising Design
B2C July 10, 2024Generative artificial intelligence (AI) is rapidly changing how marketers conceptualize, craft, and distribute advertising creative. But as they integrate AI with their ad design, marketers need to be aware of several potential stumbling blocks.
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Agencies Should Always Act in the Clients' Best Interest
Leading Edge July 9, 2024Client/agency relationships were once predicated on the concept of a principal-agent relationship, where the agency had a fiduciary duty to act in their clients’ best interest. When this concept was the accepted practice, most client/ agency agreements reinforced this expectation.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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The Importance of In-Game Advertising
B2 Awards July 6, 2024With the “In-Game Advertising” campaign, DISQO raised awareness of its advertising measurement solution among its target audiences, offering evidence of how the platform is already providing value to gaming platforms and brand advertisers alike.
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Stein IAS Champions the B2B Decade
B2 Awards July 3, 2024Stein IAS led the charge in promoting the value of B2B marketing through a comprehensive strategy, positioning itself as a key thought leader while driving significant business growth.
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Delivering Ad Relevance Without Third-Party Cookies
Knowledge Partners July 1, 2024Amazon Ads provides advanced techniques for modeling audiences in anonymous traffic.
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Creative Agency U.S. New Business Barometer: Year 2023
Knowledge Partners June 28, 2024This research consists of measuring U.S. creative agencies in terms of new business performance and focuses on major reviews and account moves concluded in 2023. Only brands/advertisers with a minimum of $3 million (Nielsen deflated spend data) are assessed in this study.
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Beyond Upfronts: Navigating the New Landscape of TV Advertising
Webinar Rewinds June 27, 2024In this webinar, Marc Siegel, president of sales at Simulmedia, discussed how the traditional TV upfront model is evolving as more brands demand greater accountability, flexibility, and ROI in today’s world of fragmentation, excess supply, and technological advances.
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Top Five Gender Equality Media Planning Principles to Maximize Advertising Impact
Webinar Rewinds June 27, 2024Are you ready to revolutionize your advertising strategies and tap into the immense potential of gender equitable content? In this webinar hosted by SeeHer and LG Ads, delve into the transformative power of gender equality in media placements.
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Increasing Interest in Diverse-Owned and Targeted Media
Beyond Profit Podcast June 25, 2024The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.
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Podcasting for Powerful B2B Connections
B2 Awards June 25, 2024Twogether leveraged “The Tech Marketing Podcast” to build strong relationships with key decision-makers in the B2B tech industry, significantly boosting engagement and revenue.
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