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How Curation Solutions Supercharge Media Buying and Advertising Strategies
Leading Edge July 18, 2024As the digital advertising industry transforms with the ongoing phase-out of third-party cookies, advertisers are forced to adapt their strategies to accurately target the right audiences with their campaigns. In an evolving landscape such as this, data providers have appeared as key players, offering advertisers access to valuable consumer insights.
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Redefining the Cost of Cheap Batteries
B2 Awards July 14, 2024Duracell's "Battery Changer" campaign transformed Procell into a standalone B2B brand, significantly increasing awareness and sales by demonstrating the hidden costs of cheap batteries.
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The Five Most Important Guidelines for Using Principal Media
POVs July 8, 2024Pulling from the ANA’s report, The Acceleration of Principal Media, this POV covers the five most important guidelines your brand needs to implement before agreeing to a principal media buy with your agency partners.
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Why Do Brands Still Not Back Up Diversity Goals with Meaningful Investments?
Podcast Clips July 8, 2024Connatix’s Jenn Chen and Black Enterprise’s Justin Barton share the reason they believe advertising spend with diverse outlets and properties continues to lag behind the diversity goals that brands have set for themselves.
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Programmatic Transparency Benchmark
Research Reports June 17, 2024The ANA and TAG TrustNet have released early findings from their first quarterly Programmatic Transparency Benchmark Study, which seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual can regularly assess their own programmatic campaigns.
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Resource List of Certified Diverse Suppliers for Marketing/Advertising
Leading Edge June 5, 2024To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
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A Call: Principal Media Case Studies
Pulse May 31, 2024The ANA recently released a study titled "The Acceleration of Principal Media," which reveals that when it comes to buying media, ad agencies are increasingly acting as principals rather than agents. It features four case studies highlighting how marketers have leveraged principal media.
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CMO Investment Preferences, by the Numbers
Money Slides May 21, 2024In his remarks at the ANA’s 2024 Advertising Financial Management Conference, ANA CEO Bob Liodice shared the results of a survey of CMO’s that illuminates their investment priorities.
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The Best in Show Qualities of the Aflac Studio
Conference Highlights May 15, 2024Tracking cost-avoidance allows Aflac to quantify the value of its in-house creative agency.
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The Acceleration of Principal Media
Research Reports May 14, 2024Principal media has been getting increased attention, and marketers need to be aware and knowledgeable. This report provides detailed guidelines around areas including the importance of the client/agency contract, the approval process, and auditing.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Event Recaps May 8, 2024Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Event Recaps May 8, 2024Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Highlights May 8, 2024Being diligent about finding the right fit is crucial to procuring strong client/agency partnerships.
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Overview of the 2024 ANA Advertising Financial Management Conference
Conference Highlights May 8, 2024In this video, get a two-minute overview of the 2024 ANA Advertising Financial Management Conference.
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Insights from the Conversation Board
Conference Highlights May 8, 2024AI will free procurement professionals to focus on strategic management that boosts efficiency.
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A Panel of Experts Discusses Combating Programmatic Media Waste
Event Recaps May 8, 2024A panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
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Insights from the Conversation Board
Conference Session Videos May 8, 2024The ANA's Advertising Financial Management Conference concluded with a review of posts made to the Conversation Boards stationed around the conference floor. Our panel of experts offered their advice on marketing procurement, sourcing, and financial management challenges and questions.
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Tips for Agencies, Search Consultants, and Procurement Professionals
Conference Session Videos May 8, 2024In this video, Kathryn Budzien of Post Holdings drew on experience working for agencies and vendors and leading a procurement team to offer tips to agencies, search consultants, and fellow procurement personnel.
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A Panel of Experts Discusses Combating Programmatic Media Waste
Conference Session Videos May 8, 2024In this video, a panel of experts discussed the stunning amount of waste that currently occurs within the programmatic media buying ecosystem and recommended some actions marketers can take to reduce it.
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Procurement’s Balancing Act of Structure and Flexibility in Marketing
Conference Session Videos May 8, 2024In this video, Bloomberg offers recommendations on how marketing and procurement teams can work together to align for success.
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