AdTonos blog
Audio Dominates: 36% of Weekly Listeners Favor Audio-Only Podcasts Over Video
Despite the rising interest in video podcasts, Cumulus Media and Signal Hill Insights' latest Podcast Download survey reveals that only
The Rising Tide of Fútbol and Women’s Sports: A Golden Opportunity for Advertisers
The fútbol craze has taken the U.S. by storm, with events like the CONMEBOL Copa America and Leagues Cup building
Global marketers are 10X more likely to predict an increase in ad spend on podcasts
A recent survey by Acast and Attest reveals that podcasting offers significant growth opportunities for global marketers. It showcases its
The Rise of Women’s Sports: A Game-Changer in Audio Content According Nielsen
In recent years, there has been a noticeable surge in the popularity of women's sports, prompting Nielsen to suggest that
Expanding Reach: The Impact of Adding AM/FM Radio to Digital Audio Advertising
Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits of AM/FM radio in audio media
Expanding Reach: The Impact of Adding AM/FM Radio to Digital Audio Advertising
Edison Research's 'Share of Ear' study, a recent and insightful resource for media buyers, underscores the unique benefits
Women Sports Fans in the US: A Growing Audience in the Audio Space
In a recent blog post, we discussed how the rising popularity of fútbol and women's sports offers a
Google Opts for User-Controlled Cookie Management Instead of Phasing Out Third-Party Cookies
To have one's cake and eat it too, Google is revising its strategy by introducing user-controlled cookie management
U.S. Digital Audio Ad Spending Trends Q2 2024: Podcast Advertising Leads the Charge
The recent report, "Digital Audio Ad Spending Forecast and Trends Q2 2024: US Audio Advertising Gets a Digital Boost, but It Still Trails Other Media,"
Elevate Your Campaigns: Harnessing the Power of Audio Ads and Attention Metrics
Measuring campaign performance has become increasingly complex in today's fragmented advertising landscape. Traditional metrics like impressions, viewability, and click-through rates are insufficient. The emergence of
Where Are the Listeners? Global Podcast Consumption Trends in 2024
The landscape of podcast consumption is evolving, and as we step into 2024, it's worth examining global trends. New podcast listener statistics from YouGov have
Sonic Branding: Exploring the Impact of Unmuted Brand Logos for Marketers
The recent Sonic branding agency amp study suggests that synchronising audio with visual logos could yield more favourable outcomes than merely adding music. The study,
Unveiling the Impact: New Research Reinforces the Influence of Audio Advertising
Radiocentre Ireland, in collaboration with research company Colourtext, has recently conducted a groundbreaking research study called CampaignFX. This study aims to evaluate the effectiveness
The Power of Audio in Building Brand Engagement on Social Media
In a recent report by Voices, the leading voice-over marketplace, titled "Sound On: The Power of Audio When Building a Brand," the impact of audio