Privacy Policy
(Updated February 2, 2024)
By installing this application, you accept our Privacy Policy. This document describes how
we collect and store your personal data, which is required for the use of this application and
our partners' related services.
We store and use your data, which is required to improve the quality of our services, in
accordance with international law. You have the right to deny the use and storage of your
personal data at any time.
1. Introduction
1.1. This policy describes: what information Wefun Studio. and its third parties collect
through the Services, whether on your mobile device, computer, or any other device,
platform or website, and why we collect it, how we use that information, and how you can
exercise your privacy rights.
1.2. By installing, using or otherwise accessing the Services, you consent to collection,
storage, processing and sharing your Personal Data in the manners set forth in this Privacy
Policy. We may use this data in different ways, but always do so lawfully in accordance with
the legal bases set out in Section 10 below.
1.3. If you are at all concerned about the way that your Personal Data is used as authorized
in this Privacy Policy, please refrain from using our Services.
1.4. It is not our policy to allow anyone under the age of 16 to provide personal data and we
do not knowingly collect or solicit personal data about or direct or target interest based
advertising to anyone under the age of 16 or knowingly allow such persons to use our
Services.
In some countries you must be older than 16 years old to use our Services.
No one under the relevant age may provide any personal data.
If we discover that we have collected personal data about a child under the relevant age, we
will delete that data as quickly as possible. If you believe that we might have any data from
or about a child under the relevant age, please contact us.
2. Information we collect and receive
We may collect and receive information which may be considered personal data according
to applicable laws in a variety of ways. More specifically:
2.1. When you play our games, we may collect and store:
2.1.1. Information that you provide voluntarily such as name, email address, or other contact
information, player name and password, profile photo, information submitted to our support
via Services or email, the content of messages sent using our chat and messaging systems
or other information you send us (such as data to identify a lost account).
2.1.2. Information that is collected and stored automatically from you and/or your device
when you use our games , such as:
– data about your account, nickname and how you use the Services and interact with the
Services (such as gameplay data, game progress, levels, scores, session length, preferred
setting; which in-game adverts you may have viewed, in-game references or just game
preferences, what friends you connect with);
– your IP address, Internet status, broad geographic location (e.g. country or city-level
location), cookie identifiers;
– Device information, including type of device, device model,device operating system, device
settings, its language or other technical data like device settings, screen size or processor,
or combination of this data available from a device for a developer for checking the device
compatibility with a particular application, application IDs, device ID, Advertising ID (unique
identifiers associated with your device that advertisers use for interest based advertising),
Vendor ID.
Whether we collect some or all of this information often depends on the type of device used
and its settings. These technologies allow us and third parties (including marketers and
advertisers) to recognise your device when you use websites and applications. They are
consistent across all apps and thus allow cross-app tracking.
2.1.3. Data we collect from our partners:
Data we receive if you link a third party tool with the Service (such as Facebook);
Data to fight fraud (such as refund abuse in games or click fraud in advertising);
Details of orders (such as items, date, amount, status, description, broad geographic
location (e.g. country or city-level location));
Data for advertising and marketing purposes;
Data for analytics purposes, so we can provide you a better Service;
Data from other group companies or third party companies who have obtained your
consent or have another legal right to share such information with us (including
publishing partners, platforms, advertising platforms and partners and data
aggregator). This may include attributes about you and your interests, as well as
other games and services you use, demographic and general location information.
We will use this information as described in this Privacy Policy and subject to any
limitations in the privacy policy of the company that collected the information from
you.
2.2. When you visit our website
2.2.1. When you provide us with any feedback through means available to you on this
website, including but not limited to the Contact Us we may collect and process personal
data which you provide to us, such as your name, e-mail address, telephone number or any
other information you send us.
2.2.2. Information collected and stored when you use website automatically from your device
or browser including your device’s model, operating system, screen size, browser type,
information of how you use the website (such as time and user’s amount of visits, time spent
on the website, IP address, data collected with cookies and similar technologies (such as
”software development kits, or “SDKs”).
2.3. If you are representatives of our Business Partners, Vendors or Corporate Customers
When you are representatives of our business partners, vendors of corporate customers, we
may collect and receive:
2.3.1. Any information from you directly;
2.3.2. Any information from your employer or other third parties (e. g. from publicly available
sources or during networking events).
2.4. We may from time to time ask you for your consent to collect other information from you
or your device. If we do this, we will tell you what information we would like to collect, why
we need it and what we’ll use it for.
2.5. Please note we do not collect or store any payment information from you when you
purchase items via our mobile apps (such as those you can purchase in the App Store,
Google Play, Microsoft Store, Amazon Appstore, Facebook or other platform).
2.6. Some of this information may be collected using cookies, small files that store
information on your device to help us optimize the use of our Services and/or similar
technologies (such as “SDKs” or software development kits). Some of the cookies are “1st
party,” from the website itself, and others are “3rd party,” belonging to advertising and
analytics entities or social networks. Cookies are typically used to quickly identify your
device and to “remember” your device during subsequent visits for purposes of functionality,
preferences, and website performance. You can disable cookies on your device or set your
device to alert you when cookies are being sent to your device; however, disabling cookies
may affect your ability to use the Services.
2.7. Please note Wefun Studio does not guarantee the protection of any Personal Data you
decide to make public in your account, or that you may post in comments, submitted through
the Services or make otherwise visible to others including but not limited to, chats, forums,
blogs where you can post your Content. We have no responsibility for how that information is
used by other parties. So please be careful when you submit any data through the Services.
2.8. We may also create an Account ID which helps us identify you for supporting purposes
when you use the Service.
3. How is your Personal Data used?
3.1. First and foremost, we use personal data when processing is necessary for the
performance of a contract to which you are a party or in order to take steps at the request of
the data subject prior to entering into a contract.
Accordingly, we use your data as follows:
– to provide you with the Services;
– to contact you, whether for customer service purposes or to send information regarding our
Services;
– to manage your account and improve your experience when using our Services;
– to research, survey and interact with you, for example via email or other communications;
– to develop and improve the Service and player experience;
– to customize your Service experience;
– to provide you our offers in the Service as well as in other websites and services;
– when it is necessary to do as you have requested for sending you related information,
security alerts, and support messages;
– to provide social features as part of the Service;
– to moderate chats either automatically or manually:
– to enable you to communicate with other players.
3.2. To show personalized advertisements in the Service as well as in other websites and
services (including email); track the content you access in connection with the Service and
your online behavior; deliver, target and improve our advertising and the Service.
3.3. We may use the data when processing is necessary for compliance with a legal
obligation to which Wefun Studio is subject in order to keep the Service and its social
features safe and fair, to fight fraud, prevent crime or cheating and ensure acceptable use
otherwise, take action against fraudulent or misbehaving players.
3.4. We may use the data when processing is necessary for the purposes of the legitimate
interests pursued by us to analyze, profile, and segment, except where such interests are
overridden by the interests or fundamental rights and freedoms of the data subject which
require protection of personal data, in particular where the data subject is a child under the
relevant age.
In all of the above cases and purposes, we may analyze, profile and segment all collected
data (e. g. create reports, analyses or similar for our own research or market purposes, for
example to track trends or problems using our Services).
3.5. With your consent.
With your consent, we may process your data for additional purposes, such as using your
GPS location to show you local events.
4. Your Personal Data may be shared with third parties
4.1. We may share your information with (i) third parties providers and partners who provide
data processing services to us and with whom we have relevant signed agreements, or who
otherwise process personal information for purposes that are described in this Privacy Policy
or notified to you when we collect your personal information (such as technical support
providers, software providers, advertising and marketing partners, professional advisers,
consultants (such as solicitors, accountants, tax advisors, auditors and insurance brokers);
(ii) public authorities, court, government representative or other third party as necessary in
accordance with applicable law and regulations; (iii) to third party when there is a corporate
restructuring or sale of assets involving Wefun Studio, or as a result of a change in control of
Wefun Studio or affiliate, or to prepare for any of these events. Any third party who is the
recipient of such a transfer or sale is authorized to continue using your Personal Data as
provided to us, according to this Privacy Policy; or (iv) to any other individuals or entities with
your consent to disclosure.
4.2. By accepting this Privacy Policy and downloading or continuing to play our games or
use our Services, and unless you opt out of interest-based advertising as explained in
Section 11, you consent to us and our advertising partners collecting and using information
about you to improve advertising, targeting and measurement systems so that we can show
you direct or target interest advertising according to your preferences.
4.3. We do not sell or rent your personal data to any third party.
4.4. By accepting this Privacy Policy and downloading or continuing to play our games or
use our Services, you are also authorizing us to, at any time and in our sole discretion,
provide third parties with anonymous and statistical data containing no personal data.
5. Playing our games with other players
5.1. In the event you use a third-party social network or platform to access our Services, this
third party may provide your personal data to us if you so allow. These websites or
applications are created by a third party that is not affiliated with or controlled by Wefun
Studio. Please be sure to carefully read their terms of service and privacy policy so that you
understand how they use your Personal Data and what might be shared.
5.2. When you allow any interaction between our Services and any social network or
platform that belongs to a third party, we also may share your personal data with your
contacts for you to enjoy playing with others (your name, your profile avatar and your
scores/progress in our games).
5.3. You may, at any time, make changes to the data that these third-party social networks or
platforms share with us by changing your settings for that provider, or stop allowing our
Services to interact with that provider. In doing so you may not experience our Services’
special features to the fullest extent.
6. Storage of Information
6.1. Your personal data will be stored as long as is necessary to provide you with Services or
to complete whatever purpose it was originally provided for. But please note even after you
have closed your account or have stopped using our Services, we may continue to store
your Personal Data if doing so is necessary for us to fulfill our legal obligations.
7. Protection of Information
7.1. We take the security of your Personal Data very seriously. We implement the
appropriate technical and physical safeguards to ensure that your Personal Data is protected
against accidental or unlawful loss, destruction, alteration, unauthorized access or
disclosure, or any other use or unlawful processing of Personal Data you have provided to
us. Our security mechanisms for Personal Data are similar to those of other game
developers. Please keep in mind, though, that the Internet is not 100% secure and any
access, disclosure, alteration or destruction of the Personal Data you have provided through
our games due to breach of our safeguards cannot be guaranteed.
8. Links to third parties in our Services
8.1. In our Services and on our website(s), we may embed links to third-party websites. It
must be understood that when you click on any of these links, you will be taken to a
third-party site and therefore any Personal Data you provide will not be protected under this
Privacy Policy, but rather that of the third party. Of course we take great care in selecting
reputable links, but we have no control over and assume no responsibility for the content,
privacy policies, or practices of any third-party sites or services.
9. International data transfers
9.1. Our Service is global by nature and your data can therefore be transferred to anywhere
in the world. Because different countries may have different data protection laws than your
own country, we take steps to ensure adequate safeguards are in place to protect your data
as explained in this Policy. These include implementing the European Commission’s
Standard Contractual Clauses for transfers of personal data between our group companies
and third party service providers and partners, which require all group companies to protect
personal data they process from the EEA in accordance with European Union data
protection law. It also includes transferring personal data to third party service providers and
partners which are certified under the EU-US and Swiss-US Privacy Shield.
10. Legal Bases for Processing Personal Data
10.1. In each case where we process your Personal Data, we do so lawfully in accordance
with one of the legal bases according to the applicable law. The legal bases which we rely
upon are the following:
We need the personal data to perform a contract with you. This applies when data
used by us in order to provide you with Services that you have requested – and that
we have agreed – to provide to you, such as our games, customer services, chat
functionality and third party social network connectivity;
Legal Obligation. This applies when data used by us to comply with a legal
obligation, such as the preventing a crime or fraud or maintaining tax record;
Legitimate Interests. This applies when data used for analytics, research and
optimisation of the Services, and marketing purposes, including direct or target
interest based advertising; and
Consent. This applies when you voluntarily give us specific, informed and
unambiguous indication of your wishes by which you signify agreement to the
processing of your personal data.
11. Personal Data Protection Rights
If you are in the European Economic Area you have the following data protection rights:
11.1. Right to access your Personal Data.
You have a right to know what Personal Data we hold about you, how and why we handle
your Personal Data. You can ask us for a copy of your Personal Data and in some cases to
have the information communicated to you. If you would like to exercise your right of access
please contact us as described below and let us know what information in particular you
would like to receive. We reserve the right to ask for reasonable evidence to verify your
identity before we provide you with any information. Please note that we may not be able to
provide all the information you ask for, for instance if the information includes personal
information about another person. Where we are not able to provide you with information
that you have asked for, we will endeavour to tell you why.
11.2. Right to correct or update your Personal Data.
You have a right to request an update or correction to any of your Personal Data which is out
of date, incomplete or incorrect.
11.3. Right to delete your Personal Data.
You have a right to ask us to delete your Personal Data which we are holding about you.You
can find detailed instructions in Section 14 below. We will pass your request onto other
recipients of your personal information unless that is impossible or involves disproportionate
effort. If you would like to ask us for further information on the specific circumstances, and
who the other recipients are, and/or exercise your right to erasure please contact us, using
the contact details described in Section 12 below. Please note some things can only be
deleted when you delete our games from your mobile devices and clear our cookies from
any device that you have used for our Services. In that case you will permanently lose all
your game progress, Virtual Currency and Virtual Goods without the right to data recovery or
refund. When we delete Personal Data about you, we may still retain some or all of that
information for other purposes such as maintaining financial records, protecting or enforcing
legal rights, maintaining marketing suppression lists or for technical reasons such as
maintaining technical security or our database integrity. We may also retain your information
in an anonymised form. In some instances, personal information about you that is visible
through gameplay such as username, avatar, your high scores and any chat messages may
be cached on other players’ devices and we may not be able to remove or update that data
from those devices, for example if that device is not connected to a network. You can ask us
for further information on the specific circumstances and who the other recipients are, using
the contact details described in Section 12 below.
11.4. Right to restriction of processing your personal data.
In certain specific circumstances you have a right to object to the processing of personal
data about you which is processed on the grounds of legitimate interests. You can ask us for
further information on the specific circumstances using the contact details described in
Section 12 below.
11.5. Right to object at any time to processing of your personal data when processing is
necessary for the purposes of the legitimate interests pursued by us or by a third party,
except where such interests are overridden by the interests or fundamental rights and
freedoms of the data subject which require protection of personal data, in particular where
the data subject is a child.
11.6. Right to opt-out of direct or target interest advertising on mobile applications by
checking the privacy settings on your device settings menu. Please note that even if you use
your right to opt-out it you will still receive advertising, but not direct or target interest. On
Apple you can opt-out this by going to Settings > Privacy > Advertising and turning on “Limit
Ad Tracking”. On Android you can opt-out by going to Settings > Google services > Ads and
turning on choosing “Opt out of Ads Personalization”.
11.7. Right to portability of your personal data. In some circumstances, you may have the
right to request that data which you have provided to us is provided to you, so you can
transfer this to another data controller.
11.8. Right to withdraw your consent at any time if we are processing your personal data
with your consent.
11.9. Right to complain to a data protection authority about our collection and use of your
personal information. For more information, please contact your local data protection
authority.
11.10. In some instances, our use of your Personal Data may result in automated decisions
being taken (including profiling). Automated decisions mean that a decision concerning you
is made automatically on the basis of a computer determination (using software algorithms),
without our human review. For example, we use automated decisions to provide direct or
targeted interest-based advertising on our Services. You can opt out of direct or targeted
interest-based advertising by following the instructions in Section 11.6 above.
12. How to contact us
12.1. Should you have any questions regarding this Privacy Policy or would like to use your
Personal Data protection rights described above, please contact us at
12.2. Should you have a security incident, please contact us at
[email protected] to report it.
13. Changes of Privacy Policy
13.1 In the event our Privacy Policy is changed or updated, any changes or updates will be
posted to keep you aware of the Personal Data that we collect, how it is used and stored,
and when we are authorized to disclose it.
13.2. We reserve the right to make any necessary changes to this Privacy Policy at any time,
so please view it often.
14. Deletion of Personal Data
Under the General Data Protection Regulation, you have the right to have all of your
personal or your children's data used in our application and our partners' services (purchase
payments, in-app ad views, etc.) deleted. Please keep in mind that should you decide to
delete the data, the user account will be deleted and will not be restorable. However, it will
be possible to start the game over from Level 1.
iOS/Android:
1. Go to the in-game Settings in the bottom-right menu
2. Tap Contact Us and open the mail window.
3. In the pop-up mail window, write your request to have your personal data deleted, and
4. Upon receiving your request, Our support team will process it and confirm you the
deletion.