The European Modular Adtech Full Stack by virtual minds combines the best-in-class advertising technologies of the leading European adtech players and is the driving technology platform for programmatic digital marketing – made in Europe. The goal of the merger is the joint and successful further development of the already technically closely linked adtech solutions and the effective use of the resulting synergy, optimization and growth potentials

Adition is the leading European provider of high-quality technology solutions for automated, data-based digital marketing across all channels from a central enterprise platform. The modularly expandable ad serving platform provides all market participants – advertisers, agencies, and publishers/marketers – with equally individual, custom-fit solutions to achieve maximum marketing and marketing efficiency and to future-proof the respective key assets in online marketing.

The Active Agent Demand Side Platform (DSP) is the first and only fully-fledged multichannel DSP in the German market. As an innovative marketing technology for consistent value-oriented media buying based on freely selectable bidding strategies, Active Agent enables advertisers and agencies to make controlled, automated media purchases (display, video, audio, mobile) for all channels and end devices, including in particular Digital Out of Home (DOoH), Digital Audio and Addressable TV.

Yieldlab is the leading supply-side platform (SSP) in the premium publisher segment and stands for further development and growth alongside the top media brands in Europe. With its proprietary Yieldlab YRD technology for yield optimization and programmatic advertising, publishers can monetize their entire media inventory across all digital channels bundled on one platform, automated in real time. Yieldlab thus makes media offers and advertising campaigns economically successful.

The Adex is the technology specialist for data intelligence, marketplaces and cross-device media solutions. With The Adex DMP we developed a cross-device data management platform technology that aggregates, segments and analyzes data from different data sources and with different data structures. With its help, market participants can collect data from apps, addressable TV or e-commerce platforms, among others, and make it available to more than fifty connected partner systems such as The Trade Desk, Xandr, Google or Adition. Through the innovative Any-ID-Cross-Device approach, data can be made usable for all different identifiers via the Identity Grid.