“Matt is a hugely talented, imaginative and inspirational communications practitioner. Over the 3 years that I worked with Matt, I found him to be a great motivator and mentor as I learnt the different elements that encompass working as a communications consultant to businesses of all sizes. I’ve had the pleasure of watching Matt at his best during pitches when a spark of creativity will change the entire dynamic of the meeting – usually resulting in Braben winning the piece of business. I look forward to our paths crossing again and will do my upmost to stop him beating me on the golf course!”
Greater London, England, United Kingdom
Contact Info
4K followers
500+ connections
Greater London, England, United Kingdom
Contact Info
4K followers
500+ connections
About
I lead communications for the Advertising Association and my role includes supporting the…
Contributions
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You're facing resistance from stakeholders on sustainability decisions. How can you get them on board?
When we wrote our book, Sustainable Advertising, a key consideration was envisaging what a net zero economy looks like in 2050. Work backwards from there. Do you want your business to be larger, more successful versus your competitive set over the next 5, 10, 20, 25 years? Because you can be sure your competitors do. Every business that gets to real sustainability first will win. Why? Your customers want it. Your staff want it. Your partners in your business eco-system require it. The regulatory environment you operate in will demand it. Simple choice really. Lose market share because you are unsustainable? Or grow market share because you are more sustainable than the rest?
Activity
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a fabulous Advertising Association PGA top team treat to climb the 300 stairs of the Elizabeth Tower to stand by the Big Ben bells as they chimed…
a fabulous Advertising Association PGA top team treat to climb the 300 stairs of the Elizabeth Tower to stand by the Big Ben bells as they chimed…
Liked by Matt Bourn
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For this week’s ‘Better Futures Showcase’ we would like to draw your attention to advertising agencies TBWA\Australia, TBWA\Chiat\Day, Fanclub PR…
For this week’s ‘Better Futures Showcase’ we would like to draw your attention to advertising agencies TBWA\Australia, TBWA\Chiat\Day, Fanclub PR…
Liked by Matt Bourn
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Huge ‘thank you’ to friends and colleagues who joined us this week to celebrate the 10 year anniversary of the News Media Association, campaigning to…
Huge ‘thank you’ to friends and colleagues who joined us this week to celebrate the 10 year anniversary of the News Media Association, campaigning to…
Liked by Matt Bourn
Experience & Education
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Advertising Association
View Matt’s full experience
See their title, tenure and more.
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Publications
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We Need Advertising More Than Ever
The Drum
See publicationWritten to mark my first year at the Advertising Association...
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Must-know magazine media trends for PRs
Public Relations Consultants Association (PRCA)
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The Architecture Of Campaign Storytelling
Public Relations Consultants Association (PRCA)
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1 person has recommended Matt
Join now to viewMore activity by Matt
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🌏 Happy Friday! Catch up on what the Ad Net Zero team have been up to this week... Sebastian Munden, Chair of Ad Net Zero, continued the ANZ…
🌏 Happy Friday! Catch up on what the Ad Net Zero team have been up to this week... Sebastian Munden, Chair of Ad Net Zero, continued the ANZ…
Liked by Matt Bourn
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Thank you to all who joined us this week to celebrate the NMA's 10th anniversary and for making the event a great success. We greatly appreciate your…
Thank you to all who joined us this week to celebrate the NMA's 10th anniversary and for making the event a great success. We greatly appreciate your…
Liked by Matt Bourn
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What did the King’s Speech mean for the advertising industry? Following the speech today, here’s what Lisa Hayley-Jones, our Director of Policy &…
What did the King’s Speech mean for the advertising industry? Following the speech today, here’s what Lisa Hayley-Jones, our Director of Policy &…
Liked by Matt Bourn
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Today we are delighted to be launching the new Social Contribution of UK Advertising 2024 report from Credos - Advertising's think tank - revealing a…
Today we are delighted to be launching the new Social Contribution of UK Advertising 2024 report from Credos - Advertising's think tank - revealing a…
Liked by Matt Bourn
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The Advertising Association today launches the new 'Social Contribution of UK Advertising 2024' report from Credos - Advertising's think tank. The…
The Advertising Association today launches the new 'Social Contribution of UK Advertising 2024' report from Credos - Advertising's think tank. The…
Liked by Matt Bourn
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According to a new Advertising Association report, the belief that the advertising sector drives positive social change has risen from 34% in 2021 to…
According to a new Advertising Association report, the belief that the advertising sector drives positive social change has risen from 34% in 2021 to…
Liked by Matt Bourn
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Last chance to enter! These awards are single-minded in their goal to help our industry see, recognise and accelerate what successful #advertising…
Last chance to enter! These awards are single-minded in their goal to help our industry see, recognise and accelerate what successful #advertising…
Shared by Matt Bourn
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Last call for all you marketers and agency teams! Please get your best work in service of a more sustainable economy or a more sustainable…
Last call for all you marketers and agency teams! Please get your best work in service of a more sustainable economy or a more sustainable…
Liked by Matt Bourn
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