Mark Williams-Cook
Greater Norwich Area, United Kingdom
53K followers
500+ connections
About
Articles by Mark
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There is a 1 in 5 chance hackers have your login credentials based on data I collected over 2 years
There is a 1 in 5 chance hackers have your login credentials based on data I collected over 2 years
By Mark Williams-Cook
Contributions
Activity
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Must Follow 17 SEOs in 2024: Fery Kaszoni - Digital PR King and Funniest SEO Posts Daniel Foley Carter - Audits, GSC & Spreadsheets Master Kevin…
Must Follow 17 SEOs in 2024: Fery Kaszoni - Digital PR King and Funniest SEO Posts Daniel Foley Carter - Audits, GSC & Spreadsheets Master Kevin…
Liked by Mark Williams-Cook
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I'm still calling Twitter by its old name. But now I'm having fun: - SpaceX is now SpaceTwitter - Tesla is now CarTwitter - The Boring Company -…
I'm still calling Twitter by its old name. But now I'm having fun: - SpaceX is now SpaceTwitter - Tesla is now CarTwitter - The Boring Company -…
Liked by Mark Williams-Cook
Experience & Education
Licenses & Certifications
Volunteer Experience
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Subsea Data Collector
Reef Check Foundation
- 2 months
Education
Based in the deep south of Egypt, I stayed for a total of 6 weeks collecting data on the health of the fringing reefs over 100km of shoreline. This data was used in part of a study on the short-term and long-term environmental impact of jetty construction by hotels.
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Charity Runner
The London Marathon Ltd.
- 1 month
Civil Rights and Social Action
I ran The Virgin Money London Marathon to raise money for Standing Together Against Domestic Violence: https://www.justgiving.com/standingtogethermarathon/
https://www.marathonfoto.com/Proofs?PIN=84G325&LastName=COOK -
Charity Mudder
Help for Heroes
- 1 month
Help for Heroes charity running:
Tough Mudder South London - Sep 2014
Tough Mudder Midlands - May 2015
Tough Mudder Midlands - May 2016
Publications
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SEO in 2023
Majestic
We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year...
You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an…We asked 101! of the world's leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year...
You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more. -
Build a Brand in 30 Days
Capstone
You don′t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish…
You don′t need a marketing degree or intensive training to build an attention–grabbing brand; you just need this book – and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all–important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn′t about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. ′Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.′ Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4′s The Secret Millionaire.
Courses
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Adobe Illustrator for Mobile Game Art
Udemy
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Machine Learning Specialism
University of Washington
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Python
Code Academy
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The Complete Unity Course
Udemy
Projects
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Jungle Joey iOS mobile game
Jungle Joey is a free real-time puzzle game aimed at children 3 years and up for the iPhone.
I built the game over 18 months in my spare time from Joey's initial concept, self-teaching the required programming and cross-system compatibility.
Dan and Carina very kindly helped me out with some art assets along the way.Other creatorsSee project -
Support Adoption for Pets "Santa Paws" campaign
Christmas social media charity campaign that reached 257,000 people over the 24 days, which generated a 195% ROI and contributed to £450,000 raised for less fortunate animals. On top of this, new page likes were generated – 8,660 of them, helping the brand build relationships with new fans.
Other creatorsSee project -
Expedia: Flights to Mars
"Flights to Mars" social campaign.
http://www.expedia.co.uk/daily/mars/flights-to-mars/
Generated high quality links, news coverage and visitors.
Honors & Awards
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W³ Gold Award - Travel
W³ Awards
ApplinSkinner won the Gold award for their design work with Zest Car Rental.
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W³ Silver Award - Financial
W³ Awards
ApplinSkinner won the Silver award for their design work with Alan Boswell
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Best use of Optimisation
Recommended Agency Register (RAR) 2015
Optimisation: Best use of search engine optimisation.
The Recommended Agencies Register (RAR) run the Digital Awards as a way of “rewarding digital agencies who deliver outstanding results”, and each trophy is given based on the voting and reference provided by each agency’s clients. -
Best use of Social
Recommended Agencies Register (RAR) 2015
Social: The best use of social media.
The Recommended Agencies Register (RAR) run the Digital Awards as a way of “rewarding digital agencies who deliver outstanding results”, and each trophy is given based on the voting and reference provided by each agency’s clients. -
Small Business of the Year 2014
Eastern Daily Press
Entries will be judged on their innovative approach to both product/service development and how serving their customer base has resulted in growth in turnover and profit.
Entries will also be judged on their involvement within their local community and how the business develops its employees.
Entries should be able to demonstrate a passion to grow a sustainable business, underpinned by a strong financial performance. -
Best Search Campaign – Leisure
European Search Awards 2012
Further.co.uk was awarded the "Best Search Campaign – Leisure" award at the first ever European search awards. The award was based on impressive ROI's from search campaigns over a range of clients and sectors.
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Best use of Search - Leisure
UK Search Awards 2011
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the leisure sector.
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Best use of Search - Travel
UK Search Awards 2011
Recognition of a campaign that has successfully enhanced the visibility of a website or web page in the travel sector.
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Best eCommerce Marketing Agency
UK eCommerce awards for excellence
Further.co.uk was awarded the "Best eCommerce Marketing Agency" award at this years UK eCommerce awards for excellence. The award was based on impressive ROI's from search campaigns over a range of clients and sectors.
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Best New Business Award
Eastern Daily Press 2008
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Online Marketing Effectiveness Award
Chartered Institute of Marketing 2008
Award for most effective online campaign delivering return on investment.
Languages
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English
Native or bilingual proficiency
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Arabic (Masri)
Elementary proficiency
Recommendations received
8 people have recommended Mark
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How do you, as a writer, never run out of content ideas? While "never" is a bit hyperbolic, the answer is to use a topical mapping tool to create…
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A big thank you to Ahrefs & Chris Haines for including #SearchNorwich on their list of SEO meetups you should keep on your radar. Our next event is…
A big thank you to Ahrefs & Chris Haines for including #SearchNorwich on their list of SEO meetups you should keep on your radar. Our next event is…
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