Ellie Wraith

Kath Pay discusses training Holistic Email Marketing's instance of GenAI on persuasive design, copywriting for emails, understanding different personality types, brand awareness, tone of voice, and using AI (with client consent). Watch the full panel now on demand: https://lnkd.in/etb7UM-X

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Our Copywriter, Hayley, shares her top tip for writing copy that converts ✍️ Creating content that speaks directly to your audience’s needs and interests builds trust and engagement, driving better results for your marketing efforts 📈 Want more expert guidance? Discover how a content marketing strategy can transform your business. Call 80/20 Digital today on 03 9042 0714 or visit our website: https://bit.ly/3xjm6Hr #digitalmarketing #8020digital #digitalmarketingagency #melbournedigitalagency #socialmediamarketing #seo #onlinemarketing #writingtips #copywriting #knowyouraudience #contentwriting

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SEO without the smoke and mirrors, the secrets and lies. It’s a vast art in itself but here are some basics on the revamped website if you’re struggling to get your bonce round SEO. https://lnkd.in/ez8qaFwc

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Why would I use a PR agency for website copy? When you take your car to the garage to be serviced, do you ask the mechanic to look at the engine but leave the tyres for you to check at home? 🚗 The chances are the answer is no, and you actually ask them to look at the whole car from top to bottom (or bumper to boot!) Well, the same principle applies with PR. If you’ve decided to bring in a PR company to boost (and protect) your reputation, to create a strategic comms plan, and to take ownership of writing, scheduling and distributing all of the content that accompanies this, then your website should absolutely be a part of that 🖥️ Because - essentially - your website is your ‘shop window’. And a link to it probably features in any blog, press release, or social media post shared from your business. Meaning it’s likely to be the next destination for any prospective client interested in finding out more about who you are, what you do, and how you can help them. While you’re an expert in your field, it’s the same for PR agencies - our specialism is in selecting words ✍️ (with psycholinguistic, NLP, and technical writing training helping to hone that craft), ensuring that all content continues to spark interest, the messaging is aligned throughout all mediums, and that it’s carefully crafted to inform, enthuse, and engage. And that’s why we advise you to leave your website copy to the experts. Allowing you to carry on doing what you do best - building your business. https://lnkd.in/etThqmTu #StrategicPR #WebsiteCopy #CompellingCommunication #AccordingtoZen

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REMINDER: for anyone who has been thinking about doing my 5 day blogging course……..the early bird bonus ends this Monday 13th. Register your place on my 5 day blogging course before Monday and you’ll get a personalised 3 month blog plan including SEO optimised titles and suggested keywords for your industry. The course is brilliant but the bonus means that you can hit the ground running straight away. You’ll find link with all the information in the comments 😎

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In case you missed it watch what we talked about last Friday 😊. If you want to know how to make your website function better, sign up and submit any SEO questions you have for the next session.

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🚀 "Discover how Media Spearhead's digital marketing expertise helped Client X achieve a 250% return on their ad spend within the first 3 months. Our proven PPC strategies and hands-on support can deliver measurable results for your business too." 🎯 "Our pay-per-click campaigns generated 50 leads for a client within the first 72 hours of launching. This saved them countless hours of outbound sales efforts." 📈 "After optimizing a client's website for SEO, their organic traffic increased by 150% in 6 months. This led to a 75% increase in online sales revenue." 💼 "The founder of a startup was feeling overwhelmed trying to handle marketing on top of running the business. By partnering with Media Spearhead, they were able to focus on their strengths while we handled the marketing strategy and execution. This gave them peace of mind and confidence that their business was growing." 💡 "Experience the difference of working with a digital marketing agency that is truly invested in your long-term success. Media Spearhead's comprehensive approach and commitment to being a top provider means you have a partner who will continue to support and grow your business for years to come."

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How should you start marketing your business? Paddy M. 's advice is to start with Facebook/ Instagram Ads. (aka meta ads) If you have a marketing budget : 🤝 Get in touch with a marketing agency. A marketing agency will create an optimise your ads for you If you decide to go down the agency route we'd advise: ✅ Has experience and knowledge of your industry ✅ Knows and can help you define your target audience OR If you don't have a budget: 👨🏻‍🏫 Learn how to do it yourself through training! ✅ One off cost rather than a monthly fee We offer 1 to 1 training sessions to help businesses learn how to run facebook/ Instagram ads themselves. For more information on our meta ad services or training slide into our DMs 📨 #glasgow #barclaysglasgow #facebookads #instagramads #metaads #howtopromoteyourbusiness #learnhowtorunads #diymarketing #marketingbudget #facebookadsraining #marketingagency #doyourownmarketing

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It's Not Just About What You Say, It's How You Say It ️ This week, we'll be tackling the theme of "Making Conversations Count" and sharing insights from our latest report to help you transform your communication and drive results. ◾ Websites still reign supreme: Younger audiences may favour social media, but exceptional websites remain the most valued information source. ◾ Face-to-face evolves: While in-person meetings hold weight for older buyers, video is gaining traction. ◾ Personalisation is key: Traditional methods like email and phone calls are alive and well however, buyers crave personalisation. So, what does "Making Conversations Count" mean? It's about understanding your buyer's journey and tailoring your communication to their needs. Ready to win in today's market? Download our full report to discover more insights: https://lnkd.in/ebEJXbQK #MakeConversationsCount #Communication #Sourcing #Sales #BuyersJourney #Personalisation

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In the ever-evolving Marketing and Design Industry, we’re taking a look at the job roles that are heating up for Spring 2024. 🔥 The digital revolution is now! SEO, Content Creation and Social Media roles are firmly stamping their name within agencies and in-house, expanding to influence wider marketing strategies. As sustainability is becoming more and more of a hot topic for SMEs agencies are leaning towards newly popular roles like Sustainable Brand Manager. If you’re looking to get ahead in your job search or hiring process, this is one to read. Link in the comments below. 👇 #MarketingIndustry #IndustryInsights #MarketingJobs #CareersinMarketing #GraphicDesigners

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The 4 Colour scheme types to use when making content Some examples of this content can be Instagram posts as shown, e-commerce emails, websites, ads Make sure your colour scheme is aligned with your brand as a whole so all social channels have the same identity

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Your competitors are enjoying the results of taking part in a Truth Lab, so why not you? All you need to know is in this blog. https://lnkd.in/efHZ4s7K

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How we can help your social media marketing 🤔 ✅ Social Media Strategy ✅ Video, Animation and Imagery ✅ Hashtags and Keyword Research ✅ Brand Consistency and Tone of Voice ✅ User-Generated Content ✅ Competitor Analysis ✅ Influencer Marketing ✅ Paid Advertising e.g., Facebook ads and LinkedIn promoted posts ✅ Measuring Performance with Analytics Tools Looking for support with your social media strategy? Look no further, speak to us today ⬇️ #SocialMediaStrategy #ProfessionalServicesMarketing

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Day 2 of #DMGP2024 by Girls in Marketing complete! ✔️ Great to learn more about how to utilise audits and reporting to gain insights and enhance content as well as getting to grips with the best SEO practices! This afternoons sessions included: • Unlock Your Content’s Potential With Content Audits and Reporting with Rejoice Ojiaku ⛓️‍💥 • Elevate Your SEO Game: Practical Insights for Marketers with Rita Cidre from Semrush 🚀 Key SEO Takeaways (definitely not just to win the giveaway 🤥): ⚡️Keyword Magic Tool on Semrush can be super useful for identifying trends and interests as well as sharing insights of search volume 🗞️ NY Times - Wirecutter managed to commercialise SEO through the use of Affiliate Links 🔎 You can tell what keywords each website page are trying to rank for through the Meta Title #GirlsInMarketing #DigitalMarketingGrowthProgramme #DigitalMarketing #SEO

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LinkedIn, can you help me and Tazmin Suleman reach our target for The SEO Mindset Podcast? Currently we're at 704 downloads for June, our best month so far has been November 2023, with 807 downloads. Before the end of June can we reach 800, 900, or more? We need your help! Missed an episode? This is your chance to listen! Also please share our podcast and episodes with your nearest and dearest. Thanks 🙏 everyone who listens and already supports, you're legends. Plain and simple. I'll pop a link in the comments. #podcasting #growth #mindset

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Interested in learning more about SEO? I'm part of a bundle giveaway that's available this week. I'm going through and sharing some of the products that have piqued my interest - in case they're useful for you too :) 🎁 Start SEO using free tools - This is a great introduction to getting the foundations of SEO using free tools so you can align your content with popular search queries and maximise results. (in the free bundle) 🎁 Start Your SEO Journey: A Keyword Planner and Guide - Find out how keywords can turn searches into visits (in the free bundle) 🎁 Simple Sales With SEO Mini-Course - Learn essential SEO techniques to connect with your ideal clients. This course covers keyword research, on-page and off-page optimization, and crafting compelling content to build trust, authority, and drive sales. (in the free bundle) 🎁 How to Drive Traffic: 5 Free Strategies You Can Use This Week to drive traffic to your site every day … whether or not you are in the office. (in the premium bundle) 🎁 Atomic Blogging: How to spot the best niches, write content that readers can't ignore, and uncover the secrets to turning your blogs into money-making machines. My (affiliate) link to join the bundle is in the comments.