UNIT9

🏆 The Olympics officially starts tonight - and along with the global athletic prowess, we’re intrigued to see what activations and experiences brands will be bringing to the table. Our New Ventures Business Director, Garry Williams, shared some thoughts with Muse by The Clios in the lead up to the Games, exploring how AI, AR, spatial computing and tech-led experiential will help brands go for gold. Read more 👉 https://bit.ly/3V3Y1h9 #Olympics2024

💕 Which iconic brands have ensured their longevity by reinventing themselves in the digital age? For our Creative Director Veronika Watson-Kuc, Mattel's Barbie tops the list. We worked with the brand last year on an AR takeover of Times Square, using cutting edge technology from Google and Adobe to place Barbie at the heart of innovation. Read more in Creativepool's latest feature 👉 https://bit.ly/3SnCuxM #barbie #barbiecore

✨ Excited to see SYKY’s app go live on Apple Vision Pro from today! SYKY’s app creates a spatial environment that bridges the gap between digital and physical fashion, immersing its community in luxury craft and design. Our mixed-reality experience spotlights Japanese label Anrealage and its cutting-edge approach to integrating fashion and technology. Users can interact with Anrealage's exclusively-designed Pyramid Dress, as well as go behind the scenes with video content to learn more about the design process. Available exclusively on Apple Vision Pro, the SYKY app pioneers the future of fashion in the era of spatial computing, placing designer creativity and audience interaction at the heart. We can’t wait to see how this digital platform will continue to evolve with future designer showcases. Read more in Vogue Business - https://bit.ly/3ShRNZc #SYKY #Anrealage #AppleVisionPro #DigitalFashion

🏆 Celebrating an FWA Of The Day from over the weekend for our work with MTV (Paramount) and Active Minds, Inc. ! The A.S.K framework empowers young people to provide emotional support to their friends. Our interactive video and microsite helps users put the framework into action, facilitating more open and supportive conversations around mental health. Find out more 👉 https://bit.ly/3WvEPt0 #mtv #activeminds #mentalhealthawareness #FWA The FWA

📈 AI in advertising is on the up. But in order to understand its true impact, it's important to look to the historic adoption cycle of other technologies, as well as AI's own evolution and where it might be headed. UNIT9 Strategy Director Rosie Copland shared some thoughts with Creativepool for their latest feature. Read more 👉 https://bit.ly/3Y7YDE8 #AI

💭 With just 19% of Gen Z exercising daily compared to 57% of the ‘Silent Generation’ when they were the same age, we’re seeing a clear decline in youth fitness. Screen time is widely seen as the culprit. But technology isn’t the villain here; it’s actually our best shot at closing the exercise gap by playing into what makes Gen Z tick. UNIT9 Business Director Adam Mingay explains how gamification, social media and spatial computing can all play a part in getting Gen Z off the couch and into fitness - read the full article in LBBonline - Little Black Book https://bit.ly/4f3jU83 💪 🏃♀️👟 🏋♂️ 🥊 🔥

We had a blast working with BBH Asia Pacific (Singapore) to showcase the power of Nike Air, transforming the outside of Nike’s Orchard Road store with an athlete-driven holographic spectacle. Projected onto the facade of the store as well as on Hologauze in the air, the hologram-style content spotlighted some of the world’s most prolific athletes, including Kylian Mbappé, Sha’Carri Richardson and Victor Wembanyama. Looking forward to sharing a closer look soon 👀 #holographic #projection

🎶💛 Dua Lipa tells i-D how her Glastonbury debut fueled her new album, Radical Optimism, and where she was when she got *the* call. Directed by Stanley Brock. #dualipa #radicaloptimism #glastonbury #glastonbury2024 #idmagazine #id

It's been a pleasure to work alongside RapportWW and Initiative on a full content takeover for Nike at Outernet London, showcasing how athletes can Win on Air 🏃♀️🏃 We're going live again this Friday and Saturday (12th & 13th July) so if you're in the Tottenham Court Road area, head on down 🔥 #nike #outernet

☀️ Our content is living its best life at Playa Pacha in Dubai this summer. A dynamic 12-hour video sequence plays continuously on the big screen to entertain hotel guests throughout the day and night, with generative content designed to respond directly to the live music from the pool DJ. We also mixed in some special 3D deep screens to make the pool experience as immersive as possible. Check it out 👉 https://bit.ly/3VhHUg0 #LED #audioreactivevisuals #fivehotel #playapacha