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About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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This week, Google announced that they will abandon their long-due third-party cookie deprecation plans. However, Steve Silvers, EVP Global Creative, Media & Ecosystem, Kantar, says this does not come as a surprise and that at Kantar, we have been preparing for many years towards a new era of brand lift measurement, utilising innovative technology and zero-party data solutions, regardless of the cookie deprecation threat. Our approach leverages a range of methodologies including direct relationships with consumers, and utilises zero-party data, along with our clients’ first-party data, to ensure our solutions are not only future-proof but also adhere to the strictest privacy standards. Discover more about Kantar’ new data clean rooms partnership here: https://loom.ly/tO3S3Gw
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Celebrating a milestone isn’t only about looking back. It's about embracing the present and inspiring the future. 🎉 Heineken's 150th anniversary campaign is a toast to the brand's journey, a reflection of its vibrant history, and a nod to the countless ways people around the world enjoy its products. At Kantar, we understand the power of connecting with consumers' hearts and minds, which is exactly what Heineken did with this campaign. Find out how we worked together to bring it to life in The Drum
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Kantar 凱度洞察台灣董事總經理 王曉娟 Yvonne Wang 受邀參加由嘉義市政府與 5% Design Action 社會設計平台/地球解方團隊主辦「新永續・城市解方」論壇，7/12-7/13二天的論壇活動邀請超過 15名專家學者擔任講者，從5大觀點深入剖析關鍵議題，集結產官學研社齊聚力量，推動嘉義市乃至全台灣各城市創新落地實踐，邁向永續發展。💚 Yvonne 透過分享《2023 Kantar 凱度全球永續發展指數產業報告 (2023 Sustainability Sector Index)》中的調查結果，強調永續需要各界共同積極地承擔責任、永續創新，更重要的是走進所有民眾的生活，讓有意識的認知價值變成有意義的實際行動。消費者越來越願意擁抱永續產品，企業的永續行動將成為品牌競爭力的關鍵！👊 Yvonne Wang, Managing Director, Kantar Insights #Taiwan was invited to the “New Sustainability・Urban Solutions” Symposium host by the Chiayi City Government in collaboration with 5% Design Action/Earth Solutions. In the 2-day event during 7/12-7/13, over 15 experts and scholars were invited as speakers to offer insights into key issues from 5 perspectives. Hence, the government, industries, academia, research institutes, and communities came together, promoting innovative practices on the ground in Chiayi City and other cities across Taiwan on the path to sustainable development. 💚 By sharing the survey results from Kantar Sustainability Sector Index 2023, Yvonne underscored that sustainability needs innovative perspectives that transcend the boundaries of age and professional knowledge. Most importantly, it involves practices in life to turn conscious awareness into meaningful actions. With a growing attention to sustainable products from consumers, the sustainable actions of companies shall be the key to brand competitiveness! 👊 #Kantar #Sustainability #SSI2023 #2024EarthSolution #新永續城市解方
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Is your brand missing out because it’s not present enough? Jane Ostler and Kantar’s Paul Murphy explore in this podcast episode the Growth Accelerator: Be More Present. Find out how Nike’s smart mix of digital and physical retail drives success, and how Harry’s expanded from online to in-store to capture more customers. The discussion extends to the role of digital presence and retail media, noting the increasing use of retail data for targeted marketing. Tune in now: https://loom.ly/JgHBdcU
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Congratulations to McDonald's for ranking in the top 5 on Kantar’s global Brand Inclusion Index. What does this award mean? Consumers across the world have consistently chosen to give McDonald's an inclusivity award. This showcases McDonald’s commitment to meet the needs of underserved populations in their advertising, product creation and workforce. Curious about how under-represented groups view your brand? Download the Brand Inclusion Index booklet here: https://loom.ly/y0fz49Q
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Why do brands need to Predispose More People? Jane Ostler & Kantar’s Adele Jolliffe discuss this in our second of four special Future Proof podcast episodes about the Blueprint for Brand Growth. Learn how M&S Food's seasonal ads & Netflix’s low churn rate show successful predisposition strategies. Listen now: https://loom.ly/ZojHbIM
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As a career-focused and busy mum to two "incredibly active" young boys, Melissa is still working on achieving work-life balance. From playtime with Ethan (6) to helping her youngest, Theo (3), fight evening boredom in his superhero costume, prioritising time with her children is important to Melissa. She shared, "Flexibly working means I can do my best work at the time that works best for me and the business." #LifeAtKantar #WeAreKantar
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Introducing the first episode in our Blueprint for Brand Growth miniseries on the Future Proof podcast! Jane Ostler talks to Kantar’s Graham Staplehurst to explore why being Meaningfully Different to More People is crucial for driving growth. Discover how creating unique, emotional connections helps brands outperform competitors and weather economic storms. Tune in now: https://loom.ly/8IrxtRI
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Brand Strategy Unpacked: Why brands need to localise. Localisation is a critical part of global brand strategy where cultural understanding is the foundation. But in today’s economic climate, brands face budget pressures to make their creative or product innovation stretch ever further. While consistency is key, brand strategy shouldn’t be ‘one size fits all’. Anja Milosavljevic, Brand Strategy Lead Kantar Singapore, unpacks why brands shouldn’t skip the crucial step of understanding local culture to adapt their brand strategy before entering new markets. Watch Anja Miloslavjevic talk about brand localisation. Download the full article (and more) in the Brand Strategy Unpacked digital booklet: https://loom.ly/OyKqSnI #BrandStrategyUnpacked #BrandStrategy Carol Horsley, Lindsay Gorton-Lee, Myles George