Apps

Pestle’s app can now save recipes from Reels using on-device AI

Comment

Pestle app displayed on smartphone screens
Image Credits: Pestle

Recipe app and cooking assistant Pestle is turning to AI to make it easier to save recipes from social media — and it’s not using OpenAI’s ChatGPT technology to do so. Instead, Pestle’s latest addition allows you to import recipes directly from Instagram Reels using on-device machine learning to quickly process the recipe and save it to your collection.

The result is a feature that can save recipes you find when scrolling Reels “nearly instantaneously,” says Pestle’s developer Will Bishop.

First launched in 2022, Bishop created Pestle to address the common problem of finding recipes on the web. Unfortunately, today’s recipe websites have become cluttered with ads and long stories while the actual recipe is found at the bottom of the page. Bishop said he would copy recipes from the web into Apple’s Notes app where he would then add his own tweaks and tips. However, the system wasn’t organized, as Notes was never designed to be a recipe database.

That led Bishop to build an app called Pestle, which lets you save recipes from the web by tapping the “Share” button from your iOS browser and then selecting the app as the destination. Beyond importing and organizing recipes, the app also helps you plan meals, create shopping lists, keep up with new recipes from creators, navigate with voice commands and even cook hands-free or with friends and family remotely over Apple’s SharePlay feature for FaceTime.

While saving recipes from the web solved one pain point, the app’s users have long clamored for a way to save from Instagram, too, Bishop says.

“I’d always pushed back at the idea, as the recipes could be written a million different ways — quite literally — and the idea of parsing all that seemed like a gargantuan task,” he says. “I’d seen other recipe apps tackle this challenge, but all seemingly fell back to just making a call to ChatGPT and making the user wait sometimes up to a minute to get a response.”

The developer says he didn’t want to integrate with ChatGPT for several reasons, including the processing time and concerns over OpenAI’s relationship with privacy. Plus, he says, offloading parsing to a third party could mean Pestle could be subject to downtime, and there would be no way to improve responses, until the third party, like OpenAI, released a faster or more accurate model.

That’s why Bishop began to explore the idea of using on-device machine learning instead. By managing the process on the device, it could be much faster, and he’d still have control over it.

“The slowest part of the operation is just the request to fetch the Reel’s caption; the processing itself happens in about one-tenth of a second,” he says.

To use the new feature, you can share an Instagram Reel with Pestle, similar to how you save recipes from the web. The app also supports importing any plain-text recipe, Bishop notes.

The updated version of Pestle is a free download on the iOS App Store. Subscribers gain access to more features, like access to a discover section for cooking inspiration, 14-day meal planning support, shopping lists with Apple Reminders integration and more.

More TechCrunch

The first time I saw Google’s latest commercial, I wondered, ��Is it just me, or is this kind of bad?” By the fourth or fifth time I saw it, I’d…

Dear Google, who wants an AI-written fan letter?

Featured Article

MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

Though MatPat retired from YouTube, he’s still pretty busy. In fact, he’s been spending a lot of time on Capitol Hill.

MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill

Featured Article

A tale of two foldables

Samsung is still foldables’ 500-pound gorilla, but the company successes have made the category significantly less lonely in recent years.

A tale of two foldables

The California Department of Motor Vehicles this week granted Nuro approval to test its third-generation R3 autonomous delivery vehicle in four Bay Area cities, giving the AV startup a positive…

Autonomous delivery startup Nuro is gearing up for a comeback

With Ghostery turning 15 years old this month, TechCrunch caught up with CEO Jean-Paul Schmetz to discuss the company’s strategy and the state of ad tracking.

Ghostery’s CEO says regulation won’t save us from ad trackers

Two years ago, workers at an Apple Store in Towson, Maryland were the first to establish a formally recognized union at an Apple retail store in the United States. Now…

Apple reaches its first contract agreement with a US retail union

OpenAI is testing SearchGPT, a new AI search experience to compete directly with Google. The feature aims to elevate search queries with “timely answers” from across the internet and allows…

OpenAI comes for Google with SearchGPT

Indian cryptocurrency exchange WazirX announced on Saturday a controversial plan to “socialize” the $230 million loss from its recent security breach among all its customers, a move that has sent…

WazirX to ‘socialize’ $230 million security breach loss among customers

Featured Article

Stay up-to-date on the amount of venture dollars going to underrepresented founders

Stay up-to-date on the latest funding news for Black and women founders.

Stay up-to-date on the amount of venture dollars going to underrepresented founders

The National Institute of Standards and Technology (NIST), the U.S. Commerce Department agency that develops and tests tech for the U.S. government, companies and the broader public, has re-released a…

NIST releases a tool for testing AI model risk

Featured Article

Max Space reinvents expandable habitats with a 17th-century twist, launching in 2026

Max Space’s expandable habitats promise to be larger, stronger, and more versatile than anything like them ever launched, not to mention cheaper and lighter by far than a solid, machined structure.

Max Space reinvents expandable habitats with a 17th-century twist, launching in 2026

Payments giant Stripe has acquired a four-year-old competitor, Lemon Squeezy, the latter company announced Friday. Terms of the deal were not disclosed. As a merchant of record, Lemon Squeezy calculates…

Stripe acquires payment processing startup Lemon Squeezy

iCloud Private Relay has not been working for some Apple users across major markets, including the U.S., Europe, India and Japan.

Apple reports iCloud Private Relay global outages for some users

Welcome to Startups Weekly — your weekly recap of everything you can’t miss from the world of startups. To get Startups Weekly in your inbox every Friday, sign up here. This…

Legal tech, VC brawls and saying no to big offers

Apple joins 15 other tech companies — including Google, Meta, Microsoft and OpenAI — that committed to the White House’s rules for developing generative AI.

Apple signs the White House’s commitment to AI safety

The language is ambiguous, so it’s not clear whether X is helping itself to all user data for training Grok or whether this processing refers only to user interactions with…

Privacy watchdog says it’s ‘surprised’ by Elon Musk opting user data into Grok AI training

Sound Search on TikTok is somewhat similar to YouTube Music’s song detection tool that lets you find the name of a song by singing, humming or playing it. 

TikTok rolls out a new feature that lets you find songs by singing or humming them

Skip, a wearable tech startup that began as a secretive project inside Alphabet, exited stealth this week to announce a partnership with outdoor clothing specialist Arc’teryx. The deal is the…

Alphabet X spinoff partners with Arc’teryx to bring ‘everyday’ exoskeleton to market

Ledger, a French startup mostly known for its secure crypto hardware wallets, has launched a new mid-range device, the Ledger Flex. Available now, priced at $249, the dinky hardware wallet…

Ledger launches Ledger Flex, a mid-range hardware crypto wallet

The good news is that you can switch off the new data-sharing setting and also delete your conversation history with the AI. 

Here’s how to disable X (Twitter) from using your data to train its Grok AI

Regulators gave SpaceX the all-clear to return to launch two weeks after the Falcon 9 rocket experienced an anomaly on orbit.

SpaceX cleared to resume Falcon 9 launches while FAA investigation remains open

Madison Long and Simone May founded Clutch in 2020 to help connect people to businesses looking for marketing and content creation.

Digital marketing startup Plaiced has acquired Precursor Ventures-backed Clutch

With the CrowdStrike update continuing to cause havoc across the planet, a startup has raised $13.5 million to at least improve some level of security for the kinds of devices…

ZeroTier raises $13.5M to help avert CrowdStrike-like network problems

Apple has reduced prices of its iPhone models in India by 3-4% following a cut in import duties in the South Asian market.

Apple cuts iPhone price in India amid China slowdown

MNT-Halan, a fintech unicorn out of Egypt, is on a consolidation march. The microfinance and payments startup has raised $157.5 million in funding and is using the money in part…

Egypt’s MNT-Halan banks $157.5M, gobbles up a fintech in Turkey to expand

The energy transition is a marathon, not a sprint. But opportunities for acceleration are growing. Swedish startup Greenely* has just spotted one. It’s closing an €8 million Series A funding…

Energy tech startup Greenely grabs €8M to reach more households and support Europe’s energy transition

The Floorr offers tools for conducting sales, hosting tailored styling sessions, creating mood boards, and engaging in text or voice chats with clients, all in one place. 

Luxury fashion startup The Floorr empowers personal stylists with tools to grow their businesses

A decade-old drama involving VC David Sacks and Rippling founder Parker Conrad has blown up on X with many among the Silicon Valley elite taking sides.

Here’s why David Sacks, Paul Graham and other big Silicon Valley names had a brawl on X over VC behavior

ChatGPT, OpenAI’s text-generating AI chatbot, has taken the world by storm since its launch in November 2022. What started as a tool to hyper-charge productivity through writing essays and code…

ChatGPT: Everything you need to know about the AI-powered chatbot

Autonomous vehicle software startup Applied Intuition has closed a $300 million secondary sale just four months after raising a $250 million Series E round, yet another sign of how white-hot…

Applied Intuition closes $300M secondary four months after raising $250M