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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About visual brand profile on Google Search

As e-commerce retailers, your profile will spotlight engaging product, brand imagery, and videos on Google Search. You can display your current deals, promotions and shipping policies in one convenient place for shoppers.

  • Visual way to showcase your brand: In a new, visual way, you can display your business information, shipping policies, latest products and attractive deals with readily available discount codes.
  • Enhanced shopper engagement: Shoppers can view key details like your business information, promotions, shipping policies, and videos. This can help engage shoppers and keep them coming back for more.
Note: Brand profile will be rolling out to e-commerce retailers over the coming months. Later this year, you’ll be able to claim and manage your brand through your Google Merchant Center account.

How it works

The information displayed on the visual brand profile is sourced from your website, Google Merchant Center account, third-party licensed data, and other publicly available sources. This information is used to create an accurate, informative, and engaging profile. Learn more about how Google sources and uses information in the profile.

The information in the profile is currently automatically updated from these sources. Later this year, you’ll have the option to claim and manage your brand profile through your Google Merchant Center account.

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