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Quarterly Netflix subscribers count worldwide 2013-2024

Jul 18, 2024 | Video Streaming

Netflix had around 277.65 million paid subscribers worldwide as of the second quarter of 2024. This marked an increase of over eight million subscribers compared with the previous quarter. Most Netflix subscribers are based in the EMEA region (Europe, Middle East, and Africa), accounting for almost 94 million of Netflix’s total global subscriber base.

Who is Netflix’s audience?

Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix on a daily basis than their white counterparts. Additionally, openly published data on the gender of Netflix employees in 2022 revealed that the company performs extremely well in terms of achieving an even split. Perhaps unsurprisingly, Netflix appeals to all age groups, and a survey indicated that the majority of adults aged 18 to 54 years old subscribed to the service.

New business model

Due to losses in its subscriber base recorded in the first half of 2022, Netflix introduced an ad-supported tier in November 2022 to offset customer and revenue declines. Indeed, recent data showed that nearly one in three sign-ups to Netflix in September 2023 were on the ad-supported plan. Furthermore, while the subscription revenue of the streaming provider is expected to decline in the years to come, the advertising revenue is forecast to increase, showing the high value of hybrid business models to the streaming market these days.

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U.S. approval of Biden leaving presidential race 2024

Jul 21, 2024 | Elections

Following the inaugural presidential debate of 2024, many voters across the country expressed disappointment in Biden's performance, arguing that he is no longer fit to serve as president.  

The following weeks saw Biden maintain his commitment to the race, reassuring the public of his intent to continue his campaign, despite failed attempts to control the damage done at the first debate.  Additionally, Biden's polling and campaign financing had fallen to record lows, forcing Biden and his aides to come to terms with the fact that his chances of winning the election were slim. 

On July 21, Biden announced on X that he would end his bid for reelection, sending shockwaves across the country. The initial response from the majority of Americans was positive, with over 70 percent approving of his decision to withdraw from the race. 

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Summer Olympics 1896-2024, by host city

Jul 17, 2024 | Sporting Events

In 2024, Paris is set to host the Summer Olympics for the third time since their creation in 1896. The French capital and London have hosted the most Games - three times each - while the United States holds the record by country, with four of such events having taken place in its territory. Including Paris 2024, a total of 23 cities in 18 countries have hosted the 30 editions of the Summer Olympics.

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