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Post 8: User Engagement Metrics 🎰 Welcome back to my series on online casino metrics! 🎰 Today, we will continue discussing metrics by focusing on user engagement indicators: Win to Bet Ratio and Engagement Rate. 📊 Win to Bet Ratio What is it? The Win to Bet Ratio shows the relationship between the total amount of winnings and the total amount of bets. It is a crucial metric for assessing the profitability of games. How to calculate it? Formula:  Win to Bet Ratio = Total Winnings / Total Bets Example: If the total winnings amount to €200,000 and the total bets amount to €500,000:  Win to Bet Ratio = 200,000 / 500,000 = 0.4 This means that for every euro bet, players win 0.4 euros. Why is it important? A high Win to Bet Ratio might indicate overly generous payouts, which may require a review of game rules to maintain casino profitability. 📊 Engagement Rate What is it? The Engagement Rate shows the percentage of active user interactions. It is a key indicator for assessing the level of user interest in casino games and activities. How to calculate it? Formula:  Engagement Rate = (Number of Active Interactions / Total Number of Users) × 100% Example: If you have 10,000 users and 2,500 of them are actively interacting with the platform (playing games, using bonuses, etc.):  Engagement Rate = (2,500 / 10,000) × 100% = 25% This means that 25% of your users are actively engaging with the casino. Why is it important? A high Engagement Rate indicates a high level of user interest, which can lead to increased loyalty and revenue. 🚀 Conclusion: Win to Bet Ratio and Engagement Rate are key metrics for assessing user engagement and game profitability. These indicators help you understand how effective your games and marketing strategies are in retaining and engaging players. 🔜 Stay tuned for more posts! In the next post, we will explore other key metrics that will help you better understand and manage your online casino. #iGaming #CasinoMetrics #WinToBetRatio #EngagementRate #OnlineCasino #GamingIndustry #PlayerEngagement #BusinessAnalytics #DataDrivenDecisions #GamingInsights

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Like many companies in gaming and esports, Freaks 4U Gaming GmbH experienced tremendous growth during COVID, followed by post-pandemic reset coupled with the challenging macroeconomic environment worldwide. In the past couple of years, we have been operating in a challenging market that requires us to implement measures to safeguard the sustainability of our company.   Last year we already went through layoffs and put people on short-time work, which also has been in effect so far this year due to some expected projects not materializing. After careful consideration, we have unfortunately concluded the necessity of additional reduction in workforce to stabilize our business.   This decision has not been made lightly.   It is incredibly hard for me, because those affected didn’t do anything wrong, yet they are suffering from the consequences of cancelled projects and a very difficult market; it is also hard for me, having to part ways with people who share the same vision and aspirations, have worked incredibly hard and celebrated achievements alongside me, and have made invaluable contributions to building and shaping Freaks to where we are today. Our people are the essence of Freaks and what we stand for.   In the coming weeks, we will be openly sharing impacted positions and would appreciate you reaching out to us – whether you are actively recruiting or know any open positions – as we would love to connect you with some of the most talented, passionate professionals in our industry. They are people I am proud of and would personally vouch for.   While this transition is underway, we are working more closely than ever to ensure operational continuity. I appreciate the understanding and support from our clients and partners, we are committed to continue delivering value through best-in-class solutions as a full-service agency.   My most sincere appreciation goes to those who will be closing their chapter at Freaks. Thank you for being part of Freaks, part of my journey. 

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2010: Selling donuts at University. 2024: CEO & Founder of 45-person company. Hi, I'm Mykola Grew the game development studio to 45 people. We do boutique co-development for mobile games and also publish our own. Here’s my story... 2011: Сompleted a Master's degree in International Economics and Management. Started a donut business in my final year of university with my friend Yurii. 2011: We opened 4 donut stalls and then sold the network profitably. That was our first Exit experience, and we liked it! 2011: Met the love of my life and got married. Always loved games and dreamed of entering Gamedev someday. Fortunately, I came across such an opportunity and landed a position as a Games Design Assistant. Got my big break as a game designer. 2011: Designed Hidden Object Game. 2012: Designed Match3 Mobile Game. 2013: Designed Turn Based Strategy Game. 7 months later, I became Head of Studio at LoadMe. 2013-2016 Led development of a turned-based strategy game (1M+ installs). Made old games profitable again. Learned a lot. 2017: Left LoadMe to start UGI Studio. Our goal? "Unique Game Ideas" 2017: Signed deal with Big Fish to make Space Brawls! 2018: The project stopped after Aristocrat bought Big Fish. 2019: Almost went bankrupt. (This was very hard). 2019: Signed deal with Nexus! (Wargaming). 2019: Became a happy father. 2020: UGI Started providing boutique outsourcing services and expanding our partner's list. 2021 - 2022: Developed many exciting projects as an external R&D team for our partners. 2023: Started UGI Lab to create our own games. 2024: Attending gaming conferences with Yurii and Iryna, searching for partners and publishers for our games. Grew UGI Studio to 45 people. It’s been tough, but I learned a lot. I want to share these lessons with you this year. Topics I will talk about: - Lows and highs of running development studio in 2024. - Mobile Co-Development and boutique outsourcing services. - Production And a warning. I might connect donut-making to game-making. If that sounds fun, follow my journey!

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🚀 Explore Real-World Examples from Mr.Beast x Top Troops Influencer campaign or Podcast ads for June's Journey as Alternative Mobile UA Channels for 2024 In today's fast-evolving mobile landscape, sticking solely to Google and Facebook for user acquisition isn't enough. With economic shifts demanding more scrupulous budgeting and quicker payback, diversification isn't just beneficial—it's necessary. 👉 Why Diversify? More channels mean more opportunities for testing, discovering potentially profitable new channels, and not putting all your eggs in one basket. When one channel stumbles, your strategy doesn’t have to. I’m excited to share insights on alternative mobile UA channels that are making waves in 2024. Also, thanks Media Bodies | Influencer Marketing Agency & Vibe.co for additional insights: Influencer Marketing: Discover how collaborations with mega-influencers like Mr. Beast (Jimmy Donaldson) can drive significant engagement and installs, as seen with the Top Troops by Socialpoint, which included custom assets and challenges to maximize ROI. Podcast Ads: Learn from successful podcast campaigns that utilize the trust and intimacy of this medium to boost app installs—insights backed by campaigns like those run by Tactile Games for Lily's Garden or Wooga for June's Journey. Connected TV (CTV): See how brands leverage CTV advertising to effectively reach massive audiences, highlighted by real-time optimized campaigns by Huuuge Games on different platforms. Strategic Partnerships: Gain insights from the unique partnership between Clash of Clans and Chess.com, which cross-promoted content to mutual benefit, boosting user bases significantly. Retail Media Networks: Get a peek at how major brands utilize spaces in retail media, from Amazon Advertising to newer platforms like inflight entertainment systems. These examples aren’t just theories but actionable strategies that have been implemented and tested in the market, offering you a clear pathway to diversify and strengthen your mobile UA efforts. 💬 I’d love to hear about your experiences with these or other innovative UA channels. Have they transformed your approach? What worked and what didn’t? Let’s exchange insights and learn together! 🔄 Engage, Comment, and Share this post to help others in our community stay ahead of the curve in mobile user acquisition strategies! 🔗 Dive deeper into each of these strategies by reading the full article here: The Art of Diversification: Alternative Mobile UA Channels for 2024 https://lnkd.in/dwjeKUNc #UserAcquisition #MobileMarketing #DigitalMarketing #RealWorldExamples #InfluencerMarketing #PodcastAds #ConnectedTV #StrategicPartnerships #TikTokMarketing #RetailMedia #MobileGames

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This is my first experience as a CMO and my first job in the gaming industry on the client side. For the past 7 months, we have been promoting League of Masters. From the very first weeks, it became clear that this project is not typical. Here are the challenges we’ve encountered: - Despite being a quality game, it's struggling to find its audience. - Media buying costs are rising, retention is falling, and Facebook tools are failing. - The mid-core genre transitioning into hardcore immediately dismisses a large part of the gaming audience, while we target the most solvent one (mid-core shows high revenue values in game dev reports for 2022-2023). - The need to make the game an esports discipline. - Working with bloggers not only on the "we paid - you did" scheme but also through an ambassador program. - The press doesn't want to write about "another battler," and we have to break through to them from ten different angles. How we are addressing these issues: - Testing audiences from competitors and different genres in media buying. Retention is growing, but so is the CPI. We are trying to identify where the higher quality audience is. Google Ads works worse for us than Facebook, and we will soon try TikTok Ads and Unity. - We are finding the mid-core audience through targeted bloggers and specialized press. - We've connected with several esports teams to gather feedback before launching the first tournaments. Not all feedback is free, research costs money. - We are bombarding thousands of small bloggers with emails, offering support and in-game goodies. Some are interested and start creating content. - With the press, not being able to meet in person, we network through social media and email, looking for direct contacts with journalists. This has resulted in a few good publications. Currently, my main task is to gather 10-20,000 wishlists to get featuring from Steam at launch and to form a core audience interested in the game. Additionally, we continue to seek out esports teams and gather their feedback. We have organically grown our Facebook group to 2,100 members and our YouTube channel to 780 subscribers. Soon, we plan to start paid influencer campaigns with the sole aim of adding the game to wishlists. Like this post if you find this interesting and I keep sharing!

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MOBA Trainer Aims to Raise Additional Angel Investment We are thrilled to announce our plans to raise an additional angel investment round for MOBA Trainer, the AI-based virtual coach for competitive gamers. This investment will help us deliver our mission of helping competitive gamers worldwide improve their skills and excel in popular gaming titles. With our innovative training approach, MOBA Trainer aims to redefine how gamers master their favourite MOBA games. Together with Vlad Dvoretskiy - an amazing League of Legends pro and coach -, we have developed the concept of MOBA Trainer as a comprehensive platform designed for MOBA gamers looking to enhance their gameplay. Unlike traditional analytics tools, MOBA Trainer offers personalized learning and training that focuses on skill development. Our AI-based Virtual Coach identifies individual weaknesses and provides customised training to address them effectively. MOBA Trainer offers both micro and macro training to ensure holistic skill improvement. Micro training involves simulating the MOBA environment to enhance dodging, accuracy in skill shots, cursor control, click precision, and champion-specific techniques. Macro training presents essential concepts through engaging puzzles and challenges on 3D maps. As a part of our roadmap, we are planning to introduce an AI-based recommendation engine that provides customised training programs based on each player's evaluation. This feature will enhance the learning experience, ensuring that every gamer receives targeted guidance to unlock their full potential. We have devised a strategic user acquisition plan that includes forming partnerships with streamers and teams, utilising user-generated content mechanics, and distributing our platform through leading PC and mobile platforms. MOBA Trainer will operate on the freemium model, offering a range of features to both free and subscribed users. The funding already secured by MOBA Trainer marks the first milestone to realise our vision. Thanks a lot to Roald Van Buuren for being among our first investors, and for his trust and advice. With the support of new investors, we are confident in our ability to successfully launch MVP and provide gamers worldwide with a great new training experience. We are grateful for the ongoing support of our existing investors and look forward to welcoming new partners on this journey. Please, get in touch if this idea resonates with you and stay tuned for more updates on our progress!

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Excellent insights from WA.Technology on the strategic value of Free-to-Play (F2P) games in the iGaming sector! 🌟 F2P games are pivotal in engaging users and building loyalty, especially under stringent regulatory environments. While F2P games excel at user engagement, at GamerPro, we've seen that our Pay-to-Win (P2W) model also offers significant benefits. It captivates players and effectively converts mobile gamers into first-time depositors, providing a direct, impactful route to generating valuable FTD leads. Excited to see more innovative approaches like WA.Fantasy's F2P Predictor Games are making waves in the industry! 🚀

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We've cracked the code to revolutionise iGaming data analysis. Let me introduce you to the next chapter of Blask: eFTD and eGGR Imagine having the power to predict market trends, player behaviour, and revenue with unprecedented accuracy? That's exactly what we're on the path to achieving with our groundbreaking "Blask AI" discovery. Blask AI is a separate topic, and we’ll update more specifically on that later in the year. What I’m going to share with you today is one tiny, but monumental application of this AI framework. And I've just published an in-depth article explaining this pivotal update and what it means for you and the entire iGaming industry. Trust me, you don't want to miss this. Here's a sneak peek of what you'll discover: • The evolution from MVP to AI: Our journey from concept to game-changer • The secret behind our 8P formula (and why it's more accurate than ever) • How we're redefining the way we estimate FTD and GGR • The surprising connection between player preferences and ARPU • Why our AI might know more than we do (and why that's both exciting and scary) Click to read the full article and be part of this industry-changing conversation. Let me know your thoughts?

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Governments Target Gaming Addiction with Time Limits & Spend Curbs Is gaming getting out of hand? Governments are exploring: * Time caps to limit gaming sessions (like China's 1 hour rule for minors) * Spend restrictions to curb in-game purchases Read here: https://lnkd.in/dPeGfejh #GamingAddiction #DigitalWellness #GameCloud #LolzSoft

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gamescom latam was a blast. However, one week of discussions with game developers from Latin America and around the globe spotlighted the weaknesses of the European digital trade promotion policy. First of all, the Chinese and Indians were visible at the event, but the EU was missing. The trade consulates of EU countries still see each other as their main competitors, but our main competitors are non-EU giants like the USA, China, and India. Only by collaborating, finding synergies, and pooling resources will the EU member states be able to challenge the global visibility of American, Chinese, and Indian trade promotion activities. Secondly, we might be too focused on talent attraction and outsourcing opportunities. Do not get me wrong; both are critical topics for the growth of the European game industry, and we must continue working with them. However, we should not be blinded by those goals. Brazilian game dev studios are rapidly expanding, and the largest of them are already starting to open their local studios in the EU. It is time to broaden our focus and begin promoting the EU more as an investment location and an ideal sport for co-productions. Thirdly, the EU parades itself as the forerunner and trendsetter of digital regulation. As Brazilian efforts to build a GDPR-adequate privacy policy framework and their plans to regulate gatekeeper platforms demonstrate, Brussels's effect is true. However, if the EU does not take a more active role in aligning digital policies inspired by it, we will face a significant risk of deepening global regulatory market fragmentation. It is clear that trade agreements are not an instrument that is agile enough to address this challenge. Instead, the EU should focus on building joint guidelines with third countries on how to align regulatory requirements. In practice, we need joint guidelines between, for example, European and Brazilian data protection authorities addressing the potential conflicts between the EU and Brazilian data protection frameworks. Thank you so much for the invite, great hospitality and enabling the trip Eliana Russi 🔜 gamescom latam , congrants for successful event Stefan Heikhaus 🔜 gamescom latam and thank you for all the help Alessandra Leone.

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Protecting New Casino Startups: Managing the Risks of Large Payouts Introduction  In this post, we will explore strategies that new online casino startups can use to protect themselves from large payouts and jackpots. This will help new operators understand how to manage risks and ensure financial stability. Why Large Wins Can Happen The possibility of large wins is explained by the randomness built into the operation of Random Number Generators (RNG) and the long-term perspective of the Return to Player (RTP) percentage. Each spin has a chance of a big win, regardless of previous results. This is why even new casinos can face the need to pay out significant amounts. Partnership with Game Providers Major game providers such as Microgaming, NetEnt, or Playtech take on the responsibility for large jackpot payouts. This allows new casinos to offer games with big jackpots without bearing the financial burden. Example: Mega Moolah by Microgaming, where jackpot payouts are covered by a network of casinos, not just one operator. Jackpot Insurance New casinos can enter into insurance agreements to protect against the risk of large payouts. In the event of a big win, the insurance company covers the amount, protecting the casino from financial loss. Example: If a player wins a million dollars, the insurance company pays out the win, not the casino itself. Progressive Jackpots Progressive jackpots accumulate from the bets of many players across different platforms. Payouts for such jackpots are often covered by a network of casinos and the game provider, reducing the financial burden on a single casino. Example: A progressive slot network jackpot can reach millions of dollars, but the payouts are distributed among all participating casinos. Bet and Limit Controls New projects can set limits on maximum bets or the number of games to minimize the risk of large payouts in a short period. This includes limiting bet sizes and introducing daily or weekly spin limits. Example: Setting a $100 limit on maximum bets or restricting the number of spins per day. Conclusion New online casino startups can effectively manage the risks of large payouts by using a combination of partnerships with game providers, jackpot insurance, progressive jackpots, and bet controls. These measures not only protect the casino from financial losses but also ensure fairness and transparency for players. This allows new projects to develop and grow, providing stability and security in their operations. This article is based on a thorough analysis of real strategies used in the industry to protect new casinos. We hope this knowledge will help new operators better understand and manage risks in their activities. #CasinoStartups #OnlineCasino #JackpotInsurance #GameProviders #ProgressiveJackpots #RiskManagement #Gambling #CasinoIndustry #FinancialStability #CasinoStrategy #NewCasinos

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Esports is entering a completely new era - that requires action and focus. Here's the big needs I see the coming year: Many entities have been around for a long time, some are newer, and while legacy definitely matters, it's clear to see that the majority of actors in esports have to further solidify, reposition or completely pivot, adjusting to the future trajectory of esports, leading to a fantastic time of opportunity for all. The chessboard in this industry is always moving, and while it's tempting to say more than ever, I think these growth phase changes are always part of esports. Three things I see a clear need for: 1️⃣ Core value proposition definition Without a clear path to profitability and a strong understanding of how to get there, it's very hard to make a long lasting business. The aftermath of the earlier VC funding trends and having been too reliant on large, somewhat easy-accessible funding rounds, have resulted in too little focus on this versus aggressive market share growth. In a market not designed to have a few big market winners but rather a large degree of co-existing within very similar businesses, it's vital to properly define your unique characteristics and exactly how you are going to find your continued growth. 2️⃣ Operational re-modeling Making sure the right people are on board the journey, has been and always will be the most important part of any company strategy. A big part of this is more than just recruiting them, it's also making sure the right people are sitting in the right seats, which starts from the top. Aligning your overall strategy with the operational set up means reviewing whether or not your different departments are set up for success and angled correctly towards the initiatives that is required to get the desired growth numbers. The setup that worked from A to B might not work from B to C - reviewing that now is a great idea. 3️⃣ Investment willingness Without investment of time, resources and money into new growth initiatives, change is incredibly hard to execute. Being willing and able to properly invest, provides the opportunity for new momentum and allows your people, and in turn the company, to react and build towards the new wave of changes happening around the industry. No matter if it's small or large investment you activate, the willingness and courage to do it is what's going to matter the most, regardless of the scope of your potential initiatives. Dare to shake the status quo, and you'll definitely find success and new clarity. It's an incredibly exciting time for esports with International Olympic Committee – IOC and Esports World Cup Foundation leading a big charge into different territories, leading to further attention to all the formidable things esports already do all year around across all games, teams, tournament organizers, brand partnerships and much more. Let's get to it - no time to waste! #esports #gaming #entrepreneurship #strategy #leadership

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Discover the essential strategies and expert insights from the team at Digital Fuel for successfully launching and managing your online casino with this step-by-step guide from Digital Fuel Performance. #igaming #onlinecasino #casino #Igamingmarketing #casinomarketing

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This post has a question about commercial invoice finance - (see 3rd and 4th paragraph) ! We're in the process of securing final funding for Better Value Casino (do take a look at www.bettervaluecasino.com), a gambling organisation which will run on the lowest profit margin of any online casino in the world to the best of our knowledge. A long time in planning, I'm determined to get this launched before the end of 2024. Also within weeks of now, selfawarecomputers.com will be offering downloads of my program which demonstrates a world first of full consciousness on laptop or desktop PCs (versions later on for phones and Macs etc). However I also have a much smaller existing trading business which sells music CDs (they're still selling well for us!) to old people's homes in the UK, and possibly overseas soon too as well. Since improving the offer, our hit rate of interest in the music which I've composed has soared, it's a small business but it's going really well and profitably. Ideally I would like to use invoice finance but I'm not sure that the business may be accepted, as I have a few connections involved with invoice finance perhaps you could take a look at this: We offer 2 CDs @ £ 19.98 for the care home residents to listen to and enjoy. The offer previously involved asking the care homes to send the CDs back if they weren't liked. The offer has now changed so that if the CDs are not liked, the homes just need to send us a short email explaining that the CDs are not suitable and their invoice is completely cancelled. Previously when we asked for returns (sale or return), we'd get a lower "yes" rate for initial trial, and a 30 - 40% return rate. It's looking like now with our new system, with improved music too (the best I've ever done), the "yes" to try rate has zoomed up (the majority of people we phone say yes to the offer), and the invoice cancellation rate has dropped to about 15 %, as each unit sale is high G.P. this is wonderful! Can we still employ invoice finance in this business? Each invoice is £19.98, except where we're cross selling products like laser toner later on to the homes (follow up invoice values here usually exceeding £75). If 15 % are emailing to have their (music CD) invoices cancelled does that mean that invoice finance would not be available to us for that reason (I know that sale or return is not suitable for invoice finance). Or - could I literally pay those 15 % of invoices myself meaning that the number of credit notes issued against funded invoices would be NIL? Turnover currently only circa £ 55,000 for that business however with invoice finance we can easily and rapidly (within about a fortnight) increase turnover in that business to about £ 150,000 - £200,000 + a year for the next 3 years. I look forward to hearing your thoughts thanks!

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The FaZe Clan comeback story is underway and is truly 🍿 worthy. After a tumultuous 2023, the company has returned with a new owner in GameSquare and the original founders back in the business calling the shots around the brand vision. FaZe's position has always been about the crossover of gaming into mainstream internet culture and the social buzz of the relaunch generated over 350M+ views/impressions and over a million engagements over the last two weeks. I'm aware that certain people feel a certain way about the brand but you can't discount their ability to generate conversation on the internet. Esports and gaming is hungry for the next big moment around a breakthrough game (GTA6 next?) and that was previously generated with Fortnite in 2018-2020 that lead into PEAK gaming around the pandemic as everyone was locked at home. This period drove record revenues for the publishers and increased investor interest around the esports ecosystem. Gaming had become a bit stale in 2024. FaZe Clan is capitalizing on the trend towards IRL content with a revamped roster but not abandoning the core by leaning into buzz worth gaming events with: A COD tournament hosted by FaZe Kaysan this week (and sponsored by Xfinity) that delivered arguably the most high profile collection of streamers that I can recall including xQc, Bronny, Train, Sketch, Nadeshot, and most of the FaZe Clan creator roster. The event peaked at over 200K CCVs and was pure madness over a five hour period. Today is seeing a FaZe Friday event (also partnered with Xfinity) that is one of the largest weekly community events with FaZe Swagg playing with NBA star Devin Booker to promote his latest skin in Call of Duty. The internet community has been vocal about wanting the "old" FaZe but in all honesty they weren't watching montage videos and gaming clips in the same way that they were a decade ago. It is important to be innovating and going the direction of the modern trends found increasingly on TikTok & Twitch. Watch this space.

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