Play Your Way 2024

Play Your Way 2024 is an annual fundraiser supporting our charity and mental health in the games industry, whilst providing a space for introspection on why we play games, and how we can improve our gameplay habits for our wellbeing.

Examining our unique relationship to video games can promote healthy play and explore our own connection to gaming and our wellbeing.

This year, it’s running from May 18th-31st!

This Mental Health Awareness Week, we’re asking one simple question:

Why do you play?

Why support Play Your Way?

Since our launch in 2019, Safe In Our World has…

• Enrolled 150+ Level Up Partners (responsible for over 50,000 employees) and connected them with resources and training to better support their teams
• Signposted life saving resources to ¼ million website visitors
• Offered $250k of free training to the industry
• Created an inclusive and supportive Discord community
• Launched Sidekick; a mental health video games themed journal
• Hosted an annual Mental Health in Games Summit with BAFTA
• Consulted with game developers on responsible representation & content

Get Involved

Use our Asset Pack to find our logos

Set up a fundraiser

Donate to the campaign

Fundraising

Need some ideas to get you started? We’ve got you covered.

Stream

Get online! The power of content creators and streamers is incredible, and each year we’re amazed at the creativity of our community.

Raffle

What’s one thing gamers love more than games? Game MERCH. Raffling off limited edition games, merchandise and tech can be a fantastic way to raise money for charity.

Auction

Auctioning off limited edition items and special prizes can be a fantastic way to raise money, and add to someone’s gamer collection.

Get moving

Fundraising for games charities doesn’t have to be online! We’ve seen some outstanding examples of physical challenges all in the name of charity.

Fundraising Tips

• Set up donation incentives (e.g. raffle tickets, fun challenges/forfeits, in-game changes…)
• Tailor your campaign to your community (e.g. to a specific game, genre, or theme)
• Create donation goals – e.g. at £100 raised, there will be a giveaway, or an additional hour to the stream
• For streams: use a donation overlay created in Tiltify – this allows your audience to see donations live, and add donation alerts!
• Expand your campaign: allow others to fundraise on your behalf through Tiltify team campaigns.
• Plan stretch goals! Sometimes your community can surprise you with their generosity. It’s best to have some ideas in your mind in case they do.