Você está liderando uma equipe multifuncional. Como você pode incorporar a sustentabilidade em cada decisão que eles tomam?

As a leader, embedding sustainability into every decision involves several key strategies is the key. Start by integrating sustainability goals into the team's mission and objectives, ensuring they align with overarching business goals. Foster culture of sustainability by providing training and resources, empowering team members to consider environmental and social impacts in their decision-making processes. Encourage open communication and collaboration across functions to brainstorm sustainable solutions and regularly evaluate progress towards sustainability metrics. By making sustainability a core consideration in all team discussions and actions, you ensure that it becomes a natural part of the team's decision-making framework.

To embed sustainability into every decision made by a cross-functional team, start by educating team members on sustainability's importance and relevance to their roles. Set clear sustainability goals aligned with team objectives, integrate sustainability metrics into evaluations, promote collaborative problem-solving that prioritizes sustainability, incorporate sustainability criteria into decision-making processes, monitor progress, and lead by example through consistent commitment to sustainable practices.

Instilling a sustainability culture starts with leading by example. Integrate sustainable practices into your routine and decision-making. Consistent commitment inspires your team to follow suit, from daily choices to strategic decisions, fostering a culture of sustainable outcomes.

Normalmente ações de sustentabilidade estão sim relacionadas a linha de despesas da companhia. Portanto, agir em favor da sustentabilidade, significa reduzir custos das empresas e isso gera muito valor. Mais importante do que ser o dono da ideia ou da iniciativa, o profissional de sustentabilidade deve se despir de vaidade e permitir a colaboração de todos os colaboradores e líderes de diversas equipes através de um plano de engajamento e inteligência emocional. Engajar os diferentes times dá forças para que verdadeiras ações de sustentabilidade sejam incorporadas simplesmente porque são mais eficientes, com custos menores e valores intangíveis muito claros. Não há pessoa que não se orgulhe em contribuir com o desenvolvimento sustentável.

Na experiência que tive vivendo a bordo de um veleiro, aprendi que tudo deve ser o mais simples quanto possível. Se as metas são complexas e cheias de gatilhos ou nuances, é complicado escrever num post-it e mais ainda de realizar. Por isso, o lema é KISS, do acrônimo em inglês Keep It Stupidly Simple.

Making the team's sustainability goals as clear and as simple as possible will go a long way to achieving our team's goal. Allowing contributions from team members shows that we all are on the same page towards achieving the goals.

Define sustainability for your team with specific, measurable goals like waste reduction or energy efficiency. Clear targets align efforts, encourage innovation, and foster critical thinking towards achieving objectives.

Educational training on sustainability is crucial. Offer sessions explaining its basics and industry relevance. Engage teams in discussions to foster understanding and encourage idea-sharing. When they grasp sustainability's significance, they're motivated to integrate these principles effectively.

Mais do que o porquê, no ambiente corporativo o resultado financeiro e geração de valor valem muito. Neste sentido, é sempre importante lembrar que a sustentabilidade deve ser incorporada ao dia a dia da companhia simplesmente porque são iniciativas que fogem do core business, no entanto, ajudam a entregar um maior resultado financeiro e, portanto, lucro. Reduzindo linhas de despesas relevantes, deixa-se de gastar com o que é desnecessário e aumenta-se a eficiência operacional.

Encourage team collaboration to address sustainability challenges. Diverse perspectives can spark innovative solutions that siloed efforts might miss, fostering creativity and comprehensive approaches to sustainable development.

Make it make sense -- dollars and sense. Sustainability decisions may not bring profit in this quarter - but investments in many of more sustainable options can make economic sense over the longer term. Sell that to each department so they can see how these decisions make sense for their specific team strategy and bottom line. For example, show the facilities team how cutting electricity costs by installing better insulation lower their monthly bills. Show the HR team that aligning with sustainability brings in younger candidates looking to align work and values - getting them the best top talent. Show and tell.