Perpetual Traffic Tier 11

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth!
Chapters:
00:00:00 - Welcome to Perpetual Traffic Podcast00:01:00 - Telegram Tidbits: Join the Party00:02:00 - Metrics Mania: Today’s Hot Topic00:03:30 - Sponsor Shoutout: Jim Weed’s Wonder Brew00:05:30 - IT Apocalypse: The Largest Outage Ever00:08:00 - Newsjacking 101: Marketing Goldmine00:11:00 - Real-Time Relevance: Staying Ahead with News00:14:30 - Brainstorm Bonanza: Creative Marketing Hacks00:19:00 - Tactical Tactics: Turning Ideas into Action00:25:31 - Memorable Moments: Creating Lasting Impressions00:29:59 - Wrap-Up: Final Thoughts and Future Steps
LINKS AND RESOURCES:
First Thing: Microsoft outage takes out banks, airlines and businessesCompetitors and Alternatives to CrowdStrike Falcon Google AlertsNewsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media CoveragePT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
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In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience.
Chapters
00:00:00 - Kickoff: Introduction to the Customer Experience Engine with Scott Wozniak00:01:12 - Essential Insights: The Power of Operational Excellence00:02:20 - Building Bridges: Trust through Consistency00:05:45 - The Value of Consistency: Why Customers Return00:10:48 - The Personal Touch: Showing You Care with Personalized Service00:17:17 - Magic Moments: Creating Memorable Experiences00:20:06 - Wisdom from Star Wars: Obi-Wan's Mentorship Lessons00:21:27 - Fan Frenzy: Turning Customers into Raving Fans00:23:29 - Real-world Examples: Chick-fil-A's Memorable Moments00:25:48 - Victory Lap: Celebrating Business Wins00:26:53 - Industrial Celebrations: Nucor's Unique Ways of Honoring Clients00:29:28 - Success Metrics: Tracking and Celebrating Milestones00:34:03 - Connect with Scott Wozniak: Insights and Opportunities

LINKS AND RESOURCES:
Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse.
Chapters
00:00:00 - Welcome to the Perpetual Traffic Podcast!00:01:09 - Introducing Scott Wozniak: From Florida to Legendary Branding00:02:47 - Practical Application: The Key to Turning Ideas into Actions00:06:49 - What Makes a Legendary Brand? Insights from Scott Wozniak00:07:48 - Creating Raving Fans: The Secret Sauce to Business Success00:11:08 - McDonald's vs. Chick-fil-A: A Tale of Two Brands00:17:09 - Building Raving Fans in Any Industry: Tips and Tricks00:19:51 - Legendary Brands: Not Just for Big Names - Anyone Can Achieve This00:22:18 - The Engine Metaphor: Fueling Your Brand's Success00:24:28 - The Backbone of Legendary Branding00:27:15 - Customer Insight: The Key to Understanding Why They Choose You00:33:41 - Tools for Gaining Customer Insight: Practical Resources00:37:24 - Effective Tools and Techniques for Gaining Valuable Customer Insight00:41:07 - Wrapping Up: Conclusion and Final Thoughts from Scott Wozniak

LINKS AND RESOURCES:
Make Your Brand Legendary: Create Raving Fans With the Customer Experience EngineCustomer Experience Engine swozWebstieLegendary Brand AcademyScott Wozniak - SpeakingPT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success.
 CHAPTERS
00:00:00 - Kicking Off: Welcome to the Perpetual Traffic Podcast!00:01:33 - The Comeback Kid: Kasim Returns from Podcast Retirement00:03:17 - Fanboy Moment: Introducing Charles Duhigg, Author of 'The Power of Habit'00:04:06 - Beyond Habits: Exploring the Science of Communication with Charles Duhigg00:05:27 - Communication Breakdown: Why Your Conversations Might Be Failing00:10:29 - Quick Fixes: Practical Tips to Become an Effective Communicator00:13:15 - Emotional vs. Practical: Navigating Different Types of Conversations00:18:06 - The Deep Dive: Mastering Deep Questions and the Matching Principle00:20:34 - Listen Up: How to Prove You’re Listening with the Looping Technique00:22:56 - Real Connections: The Importance of Genuine Conversations00:25:00 - Team Secrets: Inside Google’s Project Aristotle and Team Dynamics00:29:08 - Safety First: The Role of Psychological Safety in Team Success00:32:18 - Evolution of Talk: From Phone Conversations to Emojis and GIFs

LINKS AND RESOURCES:
Charles Duhigg BooksAbout Charles‘Smarter, Faster, Better’: The New Science of ProductivityReady to Evolve Your Digital Marketing? Let's Talk.PT on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2" rel="noopener noreferrer"

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth.
Chapters:
00:00:00 - Welcome & Ralph Introduces Tom Shipley: Expert in Acquisitions00:01:00 - Understanding Deal Structure Basics00:03:40 - Building Trust and Vision in Deals00:06:34 - Key Insights on Evaluating Financials00:09:30 - Revealing the True Profit Picture00:12:28 - Essential Tips for Negotiation00:18:13 - Exploring Creative Deal Structures00:22:45 - Implementing Cash Flow Safeguards00:28:20 - Final Thoughts and Upcoming Events
LINKS AND RESOURCES:
DEALCON LIVEPT on TelegramEmail TomTom on LinkedInAgency Ventures AggregatorTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game!
Chapters:
00:00:00 - Welcome to Perpetual Traffic Podcast00:00:39 - Meet Tom Shipley: Serial Entrepreneur and Former Special Forces Operator00:01:58 - Unlocking Business Growth through M&A00:04:40 - Tom Shipley's First Business Ventures00:05:09 - Surviving the Tech Bubble00:06:47 - Building a Beauty Empire: Atlantic Coast Brands00:10:07 - Innovative Financing and Acquisition Techniques00:14:24 - Identifying Perfect Acquisition Targets00:17:00 - Creative Deal Structures00:19:30 - Leveraging Your Network for Funding00:21:45 - Motivations Behind Selling a Business00:24:00 - Retaining Key Employees00:26:00 - Case Studies of Successful Acquisitions00:27:07 - Steering Clear of Acquisition Pitfalls00:34:14 - Gear Up for DealCon Conference00:35:27 - Final Thoughts and How to Get in Touch
LINKS AND RESOURCES:
DEALCON LIVEPT on TelegramEmail TomTom on LinkedInAgency Ventures AggregatorTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!