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Blog 4 min read
Essential information following Google’s third-party cookie news
To help our customers, prospects, and partners interpret Google’s news that it will no longer remove third-party cookies, here is our perspective—based on our knowledge of our customers and market trends—plus some essential information to share with your organisations.
Press 1 min read
How the Marie Claire group is preparing for third-party cookies with Permutive
Marie Claire group has seen a +25% increase in its click-through rates with Permutive segments, but also a +15% increase in addressable reach, with the Marie Claire group now able to activate the segments across all of its 12 sites.
Press 1 min read
Permutive & Prohaska Consulting partner to supercharge data-driven revenue growth for publishers
This collaboration will offer access to an acclaimed data platform, winning commercial strategies, and expertise in data transformation, fuelling substantial growth for premium publishers and their advertisers.
Press 1 min read
The NY Post is turning first-party data into direct deals, with a little help from its friends
Based on Prohaska and Permutive’s success in helping publishers like the NY Post devise first-party data strategies, the two companies have combined their monetization capabilities into a more formalized offering accessible to all publishers.
Press 1 min read
In conversation: David Minkin, SVP of Digital Operations and Client Success at Dow Jones
As part of DCN’s Hot Topic series, Joe Root, CEO and Co-founder at Permutive, sat down with David Minkin, SVP of Digital Operations and Client Success at Dow Jones, to talk about how the publisher’s first-party data strategy has evolved.
Press 1 min read
How Gumtree is using first party data to replace cookies
Gumtree’s Head of Advertising Operations, Victoria Trevillion, talks about the publisher is focusing more on direct interactions with advertisers and agencies, moving away from reliance on open marketplaces and third-party revenue.
Press 1 min read
First-party data is coming to town
Press 1 min read
Privacy & Identity: Predictions for 2023
Blog 1 min read
Four things we learned about user opt-out and ad serving
Up to 50% of European users are choosing to opt-out of data collection as a result of regulatory enforcement, whereby businesses must make it just as easy to reject data collection as it is to accept data collection. But publishers hold one-to-one relationships with their users. They have an opportunity to rebuild consumer trust by […]
Press 1 min read
The drive to first-party data
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