Last week the entire senior analyst team at Niko Partners gathered at Tencent America headquarters in Palo Alto, California in front of a roomful of gaming professionals to discuss their latest research and insights focused on the Asian, Middle East, and Northern Africa video games markets. At the event, Niko Partners provided additional context and detail [...]
Tencent and Niko invite you to join us at the Tencent America offices in Palo Alto for a deep dive into the Asian and MENA video game markets. For the first time, the Niko Partners senior team will be gathered in one place to discuss and answer questions about their latest research, providing additional context and [...]
ChinaJoy, one of the largest video game conventions and exhibitions in the world, celebrated its 20th anniversary between July 28 – 31 2023 in Shanghai. Niko Partners has participated in ChinaJoy for all 20 years, beginning with the inaugural event in January 2004 in Beijing (which was postponed from summer 2003 due to an airborne virus), [...]
Valorant in China to Accelerate PC Gaming and Esports Revenue Growth On July 12, 2023, Tencent and Riot Games finally launched the highly anticipated first-person shooter title, Valorant, mainland China. The launch comes three years after the games international debut in June 2020, with the delay attributed to a long process for getting a Chinese license (ISBN) [...]
Tencent has launched its biggest esports competition for Honor of Kings in 2017, the King Pro League. The 2017 season follows in the footsteps of the 2016 season which was watched by more than 70 million people. Tencent is aiming to build a better esports ecosystem allowing for more teams, more players, increased marketing, celebrity hosts [...]
Tencent had a record year in 2016 as it saw game revenues increase 25% YoY to 70,844 million RMB / $10.2 billion USD. This makes Tencent the world’s largest games company for the fourth year in a row and it’s worth bearing in mind that the $10.2 billion number doesn’t include revenues generated by Supercell who [...]
