Esports World Cup 2024: Pioneering a New Era in Competitive Gaming The MENA region has rapidly emerged as a powerhouse in the esports industry, as we anticipated in our 2024 Predictions article. The MENA-3 countries Niko Partners covers closely — the Kingdom of Saudi Arabia (KSA), Egypt, and the UAE— have grown through substantial support from [...]
The Evolving Gaming Landscape in MENA Games markets in all 3 MENA countries Niko tracks, Egypt, Saudi Arabia, and UAE, grew in 2023. The MENA-3 video games market is set to grow at a rate of 8.2% in 2024, with revenue of $2.1 billion, and is forecasted to reach $2.9 billion in 2028, growing at a [...]
MENA – One Very Hot Video Games Market The MENA region is booming for gaming and esports according to Niko Partners’ ongoing tracking of the Asia & MENA games industry. As a result, event organizers and government agencies have initiated many conferences, exhibitions, and esports events in MENA countries. Niko Partners analysts have attended key events [...]
