The 2022 Asian Games in Hangzhou took place in September and early October 2023 – after a long delay attributed to the pandemic. The Games’ Director explained, "This is the first Asian Games after the COVID-19 pandemic, so it will play a unique, inspiring and important role for the Asian people." It was an exciting Games, [...]
MENA – One Very Hot Video Games Market The MENA region is booming for gaming and esports according to Niko Partners’ ongoing tracking of the Asia & MENA games industry. As a result, event organizers and government agencies have initiated many conferences, exhibitions, and esports events in MENA countries. Niko Partners analysts have attended key events [...]
When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]
This news can be found in our Value-Added News Analysis, that keeps you up to date on the curated, most important development of Asia & MENA’s gaming scene, delivered right to your inbox. The Steam version of Overwatch 2 launched on August 10, marking the start of Blizzard’s move to bring its PC titles to platforms [...]
ChinaJoy, one of the largest video game conventions and exhibitions in the world, celebrated its 20th anniversary between July 28 – 31 2023 in Shanghai. Niko Partners has participated in ChinaJoy for all 20 years, beginning with the inaugural event in January 2004 in Beijing (which was postponed from summer 2003 due to an airborne virus), [...]
Valorant in China to Accelerate PC Gaming and Esports Revenue Growth On July 12, 2023, Tencent and Riot Games finally launched the highly anticipated first-person shooter title, Valorant, mainland China. The launch comes three years after the games international debut in June 2020, with the delay attributed to a long process for getting a Chinese license (ISBN) [...]
Esports at the IOC-sanctioned 32nd Southeast Asia Games (SEA Games) in Cambodia have drawn to a close. Running from May 6 to 16, the regional sporting event saw competition in six titles that are popular in Southeast Asia: Mobile Legends: Bang Bang, Attack Online 2, Crossfire, League of Legends: Wild Rift, Valorant, and PUBG Mobile. This [...]
Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]
