Women are the fastest growing demographic in gaming, both as players and increasingly as industry leaders. Niko Partners finds that this growth is often complimentary. As more women Identify as gamers, more are pursuing careers in the field. And, as more women work in the field of gaming, we see more games developed that appeal to [...]
Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]
This insights article is written by Niko Partners in conjunction with gamescom asia. Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]
The Philippines is the surprising hotbed of Axie activity. Blockchain technology has been around since the 1980s, but it has only recently gained widespread attention as a result of the rise in the popularity of cryptocurrency, such as Bitcoin and others. The latest use of blockchain technology is in video game development, what is referred to as blockchain [...]
ChinaJoy 2017 Niko Partners will be attending ChinaJoy 2017 next week and giving two presentations - one on the global state of video games and one on esports in China. If you would like to schedule a meeting with us, please contact Lisa via email or WeChat (id: lisacosmashanson) Read about it China Censors Whatsapp Users [...]
Tencent's 5-Year Esports Plan Tencent has unveiled their 5-year esports plan for the Chinese market as of last week. The plan revolves around more esports leagues, tournaments, esports associations, and esports-themed industrial parks tentatively with stadiums and training facilities. Their expectation is that China will become the biggest esports market in the world. Niko views esports [...]
China On Track to Phase Out Paper Money China was the first country to introduce paper money in 740 B.C. and now it is believed that China may be the first country to phase it out completely. According to the article on Motherboard (NSFW), "Pretty much every shop, restaurant and bar accepts WeChat and/or Alipay these [...]
Pokemon Go in Southeast Asia While Pokemon Go's popularity has subsided in parts of the western world, the game is still a hit in Southeast Asia and brands are continuing to embrace the augmented reality game. Companies throughout Vietnam, the Philippines, Singapore and beyond have signed licensing agreements with Nintendo. China's Newest Online Gaming Regulations - [...]
China's iOS App Store Overtakes US in Spending Mobile analytics firm App Annie said that Chinese consumers spent USD 1.7 billion on Apple-sanctioned mobile apps in the third quarter, or about 15% higher than the nearly USD 1.45 billion spent by Americans during the same period. This is particularly remarkable considering the new regulations requiring licenses [...]
Ubisoft's New Studio in the Philippines In Q2 of 2016, Ubisoft will open a new studio in the Philippines and plans on hiring up to 50 people within its first year. The studio will be located in Santa Rosa, a city south of Manila, and will work closely with Ubisoft Singapore - including several team members [...]
