Women are the fastest growing demographic in gaming, both as players and increasingly as industry leaders. Niko Partners finds that this growth is often complimentary. As more women Identify as gamers, more are pursuing careers in the field. And, as more women work in the field of gaming, we see more games developed that appeal to [...]
Niko Partners is celebrating its 22nd anniversary of providing high integrity data, insights and analysis as local experts with global expertise. In 2024, Niko Partners continues to cover five regions: China (Mainland China), East Asia (Japan and Korea), Southeast Asia (Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Singapore), South Asia (India) and MENA (Saudi Arabia, United [...]
We’ve teamed up with Coda Payments to bring you market insights and trends that will elevate your 2024 content monetization and distribution strategy. Check out these top themes from last year on this video infographics. For a much deeper dive, download our white paper, Access for All: Expanding Opportunities for Players and Publishers Worldwide.
The Game Show & Trade, All-Round event, popularly known as G-Star is South Korea’s premier annual games conference that has been held annually since 2005. This year’s G-Star theme was “Expand Your Horizons.” The event was organized by the Korea Association of Game Industry (K-GAMES), co-managed by the G-STAR Organizing Committee and Busan IT Industry [...]
The 2022 Asian Games in Hangzhou took place in September and early October 2023 – after a long delay attributed to the pandemic. The Games’ Director explained, "This is the first Asian Games after the COVID-19 pandemic, so it will play a unique, inspiring and important role for the Asian people." It was an exciting Games, [...]
The MENA region is booming for gaming and esports according to Niko Partners’ ongoing tracking of the Asia & MENA games industry. As a result, event organizers and government agencies have initiated many conferences, exhibitions, and esports events in MENA countries. Niko Partners analysts have attended key events this year to present our research, engage with [...]
This insights article is written by Niko Partners in conjunction with gamescom asia. Did you know that it is Southeast Asia that is taking the lead in terms of growth in the video games market and esports industry? The region generates $6 billion in market revenue and hosts nearly 300 million gamers in 2023. That [...]
When foreign game companies decide on localizing languages in games to be published in Asia, the list of languages considered is typically limited to Chinese, Japanese, and Korean due to the massive game revenue of the markets using those languages. This could cause issues as not all gamers in the region are proficient in either English [...]
Did you know that esports has entered its golden jubilee this year? It has been 50+ years since the first-ever esports event took place at Stanford University in 1972 when 24 players competed in an Intergalactic Spacewar tournament, and the winner received a year’s subscription to the Rolling Stone magazine. Fast forward to 2023, technological advancement [...]
China bans fundraising through ICOs China has banned and made illegal the practice of raising funds through digital token based initial coin offerings (ICO). The rise of cryptocurrencies has led to $2.2 billion having been raised through ICOs this year alone. Chinese regulators have described initial coin offerings as “a form of unapproved illegal public financing” [...]
