MLBB

Esports World Cup 2024: Pioneering a New Era in Competitive Gaming

Esports World Cup 2024: Pioneering a New Era in Competitive Gaming The MENA region has rapidly emerged as a powerhouse in the esports industry, as we anticipated in our 2024 Predictions article. The MENA-3 countries Niko Partners covers closely — the Kingdom of Saudi Arabia (KSA), Egypt, and the UAE— have grown through substantial support from [...]

MLBB M5 World Championship: Niko Analysts Unpacking a Historic Mobile Esports Milestone

Southeast Asia (SEA) known for its vibrant and rapidly growing gaming community, has emerged as a hub for mobile esports, vividly demonstrated by the record-breaking M5 World Championship. The first four iterations of the Mobile Legends: Bang Bang World Championship were hosted in Malaysia, Singapore, and Indonesia, with M1 (2019) held in Kuala Lumpur, while M2 [...]

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