In today’s competitive landscape, attracting and retaining top young talent is crucial for business success. Companies that prioritize young professionals are not just following trends, they’re shaping the future of work. Our research clearly shows that workplaces that cultivate a culture that empowers and engages young professionals experience a surge in innovation, growth, and fresh perspectives.

Here’s a breakdown of our meticulous research process to identify the Most Loved Workplaces® for Young Professionals:

Evaluation Process:

Step 1: Capturing Employee Voice and Sentiment

• Love of Workplace Index® and Direct Industry Feedback: We analyze employee comments from participating companies using our Love of Workplace Index® tool. This, combined with our proprietary machine learning tool, measures the emotional sentiment of employees specifically regarding their perception of the company’s practices and values towards young professionals.

Step 2: Employee Insights Survey

• We conduct a comprehensive survey among employees at these organizations to gauge their experiences and overall perception of their employers. This phase leverages over 500,000 data points from current employees, including demographics. We use this data to tailor our analysis and ensure it reflects the perspectives of diverse young professionals within the company.

Step 3: Deep Dive into Public Perception and Young Professional Focus

• We conduct an in-depth review of publicly available information, including social media insights and public perception, analyzing everything through our proprietary sentiment and emotion analysis tool. This allows us to understand how young professionals perceive the company’s focus on their needs and development.

Step 4: Media Validation

• We review published and validated news articles within the past 18 months regarding all analyzed companies. This step helps identify any potential legal or ethical issues related to the company’s treatment of young professionals.

Step 5: Validation and Scoring

• Utilizing our proprietary workplace sentiment and emotion analysis tool, we calculate a unique “Young Professional Focus” rating for each company. The top-scoring companies are then recognized on the America’s Most Loved Workplaces® for Young Professionals list.