Optimise the customer experience – and your media spend with cross-screen measurement and analytics
Access holistic performance data across your media portfolio
Eliminate fragmentation across data sets, environments, partners, and reporting—all the data you need, all in one place.
Prove and improve investment decisions
Clearly tie media exposure to conversion data to account for every media dollar. Drive effective decision-making.
Accelerate growth with new insights and partnerships
Build more valuable strategic relationships with publishers and brands — and understand consumer needs more deeply.
Working with LiveRamp has enabled British Gas to unlock a huge amount of utility from our first party data. Our improved match rates into key platforms and by using a third party, independent and privacy first platform in SafeHaven, we have been able to identify existing customers who are needlessly receiving ads from us, remove them and drive the significant efficiency being made back into our targeted audience investments.
Our customers don’t just dream innovation, they own it.
LOOKFANTASTIC
Kimberly-Clark
Rebuilding consumer analytics for global engagement
Kimberly-Clark’s post-cookie activation, audience modelling, and omni-channel measurement proved rich with cost savings through data workflow standardisation, and identifying new ways to licence data assets directly into LiveRamp’s Safe Haven platform.
