Understanding programmatic advertising basics and the role of machine learning (ML) is crucial when launching your first in-app ad campaign. This baseline knowledge …
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As smartphone usage dominates our daily interactions, in-app advertising (IAA) presents an unmatched opportunity for performance marketers to capture highly engaged audiences, drive substantial ROAS, and scale campaigns outside the …
The average user spends about 4 hours and 48 minutes per day on their smartphones, with 88% of this time within apps. Surprisingly, only 34 minutes (or 7.6% of time) …
The reality of advertising is that sustained, accelerated growth is not always possible. Many brands can face challenges when trying to expand their user base after reaching a certain threshold …
We’re thrilled to announce that LifeStreet has been named a top acquisition partner in Singular’s 2024 ROI Index. This recognition highlights our continued commitment to effectively driving return on ad …
In the dynamic and competitive realm of mobile user engagement, Influence Mobile distinguishes itself by specializing in connecting brands with high-value customers through incentivized interactions. Through their flagship app Rewarded …
In an era characterized by swift digital transformations and economic shifts, many brands face the imminent challenge of maintaining sustainable growth. This, in turn, has shifted business goals from a …
In mobile advertising, customized ads have long been an effective way for brands to discover, acquire, and retain new users. Most recently, generative AI has unlocked tremendous efficiencies in the …
The rapid rise of Generative AI, driven by titans like ChatGPT from OpenAI, Bard from Google, Llama from Meta, and other large language models (LLMs), has undeniably become a force …
As a long time player in the digital media space, Fluent has helped brands across a variety of industries launch, scale, and optimize successful digital advertising campaigns. For some time …