Balvenie embarked on a storytelling journey, highlighting the exquisite “Balvenie 30” through a month-long campaign. Diverse videos took centre stage, captivating audiences and stirring curiosity. Amidst Malaysia’s stringent alcohol advertising regulations, Impactify rose to the challenge. By carefully curating placements and forging direct partnerships with publishers, we ensured the campaign’s reach extended to luxury aficionados and nightlife enthusiasts while respecting local sensitivities. The results? Astounding! With an average Completed View Through Rate (VTR) of 79.9%, our campaign eclipsed expectations. Not stopping there, we achieved an impressive viewability rate of 93.80%, showcasing Balvenie’s narrative in the spotlight it deserved.