How can we empower patients, treating them as partners in their own health journey? Check out this thoughtful post from Alyssa Fenoglio, Global Head of Digital Commercial and a Teva Nexter, and join the conversation around patient empowerment. #Tevapharm #PatientEmpowerment #PatientsAreConsumers #TevaNexters
Global Marketing & Digital Executive | Purpose-Driven Leader | Transformation & Capability Expert | Keynote Speaker | P&G Alumni
🤝 Pharma friends, It's time we talked about empowering patients. ❤️ 👉 Let's face it, we've been stuck in our ways, treating patients like passengers in their own healthcare journey for far too long. 🚕 🌟 What if we took a page from our FMCG colleagues and considered our patients not just as prescription recipients, but as empowered health partners? Let's reimagine our approach: ✔️ Prescriptions as Collaborations: Let's move from patients as passive recipients to collaborative decision-makers. ✔️ Reimagine the Pharmacy Counter: Transform from a transaction counter to a health optimization hub for informed choices. ✔️ From Mystery Cabinet to Empowerment Toolkit: Translate the intimidating medicine cabinet into a personalized wellness toolkit. ✔️ Infuse AI, Digital, & Automation: To fuel the "new patient empowerment norm" in a personalized, democratized approach. 🔆 I know, I know - regulatory constraints are real. But they're not excuses for failing to innovate. We have a huge opportunity & responsibility to educate, engage, and empower patients (aka consumers) in their healthcare journeys. 🔔 So, pharma friends, are we up for this challenge? Can we shift our mindset and start treating patients like the savvy health consumers they could be? 💥 Let's shake things up. Who's with me? #PatientsareConsumers #PatientEmpowerment #PharmaChangemakers #PharmaCX #TevaNexter