Learn how to get the most out of Google Analytics for your business through this free e-learning designed by Analytics experts.
Analytics courses
Google Analytics offers four training courses. More details on each are below.
- Get started using Google Analytics (Introductory)
- Use Google Analytics for Your Business (Beginner)
- Answer Business Questions with Google Analytics (Intermediate)
- Go Further with Advanced Features in Google Analytics (Advanced)
You may also choose to demonstrate your expertise by earning a certification:
- Google Analytics Certification Assessment
Enroll in the Google Analytics courses and certification now
What's in each course
Get started using Google Analytics (Introduction)
Course description
After completing this Google Analytics learning path, you'll be able to:
- Understand how Google Analytics collects and processes data
- Set up your Analytics account in a way that supports your business objectives
- Describe how data is compiled into reports in Analytics
Lessons
- Use Digital Analytics to Grow Your Business
- Learn How Google Analytics Handles Data
- Create your Google Analytics Account and Property
- Set Up Your Website for Data Collection
- Set Up Your App for Data Collection
- Confirm Data is Being Collected
- Manage Account Access and Settings
- Power Your Reports with Dimensions and Metrics
Get started using Google Analytics with Skillshop's NEW Analytics Academy course for GA4
Use Google Analytics for Your Business (Beginner)
Course description
After completing this Google Analytics learning path, you'll be able to:
- Navigate the Google Analytics interface
- Understand the reports that are available in Analytics
- Generate and gain insight from your reports
- Manage the data you are sending to Analytics
Lessons
- Navigate Your Google Analytics Account
- Manage Your Google Analytics Events
- Manage and Filter the Data You Collect
- Manage Your Google Analytics Key Events (formerly called conversions)
- Understand Google Analytics Reports
- Get to Know the Predefined Reports
- Filter and Compare Data in Reports
- Use Explore for Advanced Analysis
2.0 Course 2 Intro: Get started with Google Analytics in Skillshop's NEW Analytics Academy for GA4
Answer Business Questions with Google Analytics (Intermediate)
Course description
See how to use Google Analytics' powerful tools and reports to help answer your specific business questions.
This course will teach you how to :
- Use standard and customized reports to answer your business questions and organize the reports for your teams
- Visualize your user journeys using various exploration techniques
- Use key events to gain insights into the actions that are most important to your business
- Use segments to compare how different groups of users interact with your site
- Take advantage of connecting Google Ads to Google Analytics to understand and optimize your marketing
Lessons
- Answering Business Questions with Standard Reports
- Visualize Your User Journeys in Explore
- Use Key Events to Grow Your Business
- Customize Reports in Your Property
- Create Collections for Your Business
- Group Users with Segments and Audiences
- Use Analytics Together with Google Ads
- Analyze Your Marketing Data in the Advertising Section
3.0 Google Analytics Training Course - Answer Business Questions with GA4
Go Further with Advanced Features in Google Analytics (Advanced)
Course description
Learn how to control the data you collect, combine data from other sources, and learn about enterprise Analytics features in GA360.
After completing this Google Analytics course, you'll be able to:
- Control and manage how data is collected in your Analytics property
- Unlock additional insights and capabilites through powerful product integrations
- Import and combine business data with Analytics data
- Export data for further customization
- Describe the enterprise features available in Analytics 360 properties
Lessons
- Control How Data is Used in Google Analytics
- Connect Google Analytics with Other Tools
- Combine Business Data in Google Analytics
- Export Google Analytics Data to BigQuery
- Learn About the Google Analytics APIs
- Get Enterprise Features with Analytics 360
4.0 Google Analytics Course: Advanced features in Google Analytics 4
Enroll for free
To enroll, follow these steps:
- Go to the Google Analytics Certification on Skillshop
- Sign in with your Google Account
- Click "Enroll" in the Google Analytics Certification
- Answer a few questions on screen
- View the course topics
You'll have the option to either Pass the assessment to test your knowledge right away, or to Study Google Analytics 4 properties. Click "Study Google Analytics 4 properties" to view the available courses.
Enroll in the Google Analytics courses and certification now