A continuación, te explicamos cómo puedes integrar la sostenibilidad en la estrategia corporativa para lograr el éxito a largo plazo.

The best practice for assessing impact is to start with a formal materiality assessment. I find it helpful to do an independent external materiality assessment to pressure test what the organization sees as its most material areas. This independent, data driven approach, will help focus an organization and reveal the top areas within your value chain where you're uniquely positioned to make an impact. For some that may be in research and development, and for others in may be in supply chain, circular economy and reuse, or in creating entirely new sustainability-related value pools or business models.

Embed sustainability in your company’s DNA. Make it part of your mission statement and corporate goals. Leadership must lead by example. If the CEO isn’t on board, it won’t work. Commit resources & prioritize sustainable initiatives just like you would for profit margins. Use renewable energy, reduce waste & design products with a lifecycle mindset. Imagine every product you create has to return to the earth harmlessly. Involve everyone... employees, customers, suppliers. Educate & motivate them. Instead of just financial returns, track environmental impact and social contributions. Unilever’s Sustainable Living Plan set ambitious targets like halving environmental footprint and improving health and well-being for millions.

Penso que as empresas não devem apenas integrar a sustentabilidade às suas estratégias, mas sim tornar o tema como parte central da estratégia de longo prazo. As recentes tragédias climáticas mostraram que todas empresas sem exceção estão em risco de serem afetadas pelos extremos climáticos, cada vez mais comuns, infelizmente. Pensar em estratégias de mitigação e, cada vez mais, adaptação, é fundamental para manter a competitividade e porque não dizer, permanência das empresas em longo prazo. Sucesso e boa adaptação para todas e todos nós! Enjoy the ride!

I have found that it is often necessary to begin with learning the basics. Today, requirements relating to sustainability and how it is reported is a global happening, so the sustainability leader and the core team all should get educated so everyone understands what sustainability means, who the players are, the rules of the road, etc. We can learn from others and avoid some of the typical mistakes often made - even by smart and well-intentioned people.

Medir o impacto da sua empresa para temas de meio ambiente, sociedade e governança é o primeiro passo de qualquer profissional de sustentabilidade. Isso porque, em um planejamento baseado em resultados, saber onde estamos e para onde queremos ir é fundamental. Além disso, saber os impactos causados por sua empresa te trará uma visão de quais políticas e quais diretrizes devem ser priorizadas para que a estratégia da empresa não aumente esse impacto.

Having a Goal to work towards and incorporating a KPI for the business is very important to reach such emission reductions. And most importantly is to tie it to the business performance. As it needs to be fully integrated into the Company's overall Strategy.

This is important! To Develope a Vision: Develop a sustainability vision that aligns with the company's core values and mission. This vision should inspire stakeholders and provide a clear direction for sustainability efforts. SMART Goals: Set specific, measurable, achievable, relevant, and time-bound (SMART) goals. These should cover various aspects of sustainability, including reducing carbon footprint, enhancing social responsibility, and improving governance practices.

Ao conhecer os impactos que a sua empresa causa, o segundo passo é priorizá-los. Ao priorizar, você encontrará os temas materiais, que serão o foco do seu plano de curto e médio prazos. Nesse momento, estabelecer metas de avanço com métricas alinhadas com as metodologias internacionais é fundamental para o sucesso do seu trabalho.

Defina metas claras e alcançáveis de sustentabilidade que estejam alinhadas com a visão e missão da empresa. Use a estrutura SMART (específicas, mensuráveis, atingíveis, relevantes e temporais) para garantir clareza e foco.

Achieving sustainability goals hinges on effective stakeholder communication, which requires clear messaging, strong interpersonal skills, and robust analytical abilities. Transparency fosters trust and motivates stakeholder participation, while interpersonal skills build strong relationships, facilitating open dialogue and shared responsibility. Aligning shareholder interests with sustainability objectives through clear communication and evidence-based approaches ensures continued support. Ultimately, fostering a culture of transparency, trust, and collaboration secures stakeholder commitment, driving long-term success in sustainability efforts.

I think that Communicating: Inform all stakeholders—investors, clients, staff, and the community—of your sustainability efforts and progress. Make use of several media to guarantee that a large audience receives the message. Allies: Working together with governments, NGOs, and other groups, further sustainability objectives. Collaborations can multiply efforts and produce mutual benefit.

Envolva todos os stakeholders, incluindo funcionários, fornecedores, clientes e comunidade. Promova uma cultura de sustentabilidade, onde todos compreendem seu papel e contribuição para alcançar os objetivos da empresa.

Communication Transparente : Communiquez ouvertement avec toutes les parties prenantes (clients, employés, fournisseurs, investisseurs) sur vos objectifs de durabilité et les progrès réalisés. Collaboration : Travaillez en collaboration avec vos fournisseurs et partenaires pour améliorer la durabilité tout au long de la chaîne de valeur.

Mantén una comunicación abierta y transparente con todas las partes interesadas sobre los objetivos y avances en sostenibilidad. Involucra a empleados, clientes y socios en iniciativas sostenibles para fortalecer el compromiso colectivo y lograr un impacto positivo duradero.

In a bustling city, XYZ Company (for obvious reasons) thrived by weaving sustainability into its core. R&D teams tirelessly crafted products from recycled materials, creating energy-efficient appliances and zero-waste designs. One break was a durable, fully recyclable gadget that became a market sensation. Meanwhile, in their smart office, data analysts tracked emissions and optimized resource use, reducing the company's carbon footprint. IoT sensors ensured machinery operated efficiently, while renewable energy powered their operations. Their blockchain system guaranteed a transparent, ethical supply chain. XYZ's success wasn't just in profits but in leading a green revolution, inspiring businesses worldwide to embrace sustainability.

Incentive a inovação em produtos, processos e serviços para aumentar a eficiência e reduzir o impacto ambiental. Adote novas tecnologias e práticas que promovam a sustentabilidade e agreguem valor à empresa.

Invest in innovative solutions that prioritize sustainability and social responsibility. Research conducted by the World Economic Forum suggests that organizations that place a strong emphasis on innovation driven by sustainability not only gain a competitive advantage but also stand out in the market.

Establishing your company's strategy, goals, and priorities is the foundation for achieving sustainability impact. It's essential to implement systems and processes for continuous monitoring, with clear accountability, to ensure progress. This approach enables adaptability and provides ongoing insights into what is effective and what needs adjustment.

Estabeleça sistemas de monitoramento e relatórios regulares para acompanhar o progresso em direção às metas de sustentabilidade. Use KPIs (indicadores-chave de desempenho) para medir e comunicar os resultados.

Keeping track of progress and achievements is key to being successful in any endeavor, and integrating sustainability into your company is no different. You can use various governance methods (KPIs, OKRs, etc.) and tools (Excel, ClickUp, Jira, etc.), but the key to ensuring progress is monitored and supported is to define routines and assign responsibilities for each theme. This guarantees accountability and provides a focal point for communication to get updates on progress.

Consistently oversee and provide updates on sustainability initiatives to ensure they remain on course. Implement frameworks such as the Global Reporting Initiative (GRI) standards to ensure thorough reporting, promoting transparency and accountability.

Seja flexível e esteja disposto a ajustar as estratégias conforme necessário. Aprenda com os desafios e sucessos, e adapte as abordagens para garantir que a empresa continue a evoluir e progredir em suas metas de sustentabilidade.

Integra los principios de sostenibilidad en la visión y misión de la empresa. Esto asegura que todas las decisiones estratégicas estén alineadas con un compromiso a largo plazo. Adicionalmente la sostenibilidad debe tener reporte directo a CEO y trabajar de la mano con el área de Estrategia de la empresa.

Adjust strategies based on performance evaluations and input. Adaptability is essential in the ever-changing realm of sustainability. According to The Boston Consulting Group, companies that have adaptive strategies demonstrate greater resilience and are better prepared to navigate uncertainties.

Compartilhe histórias de sucesso e melhores práticas dentro e fora da empresa. Demonstre como a sustentabilidade está integrada à estratégia corporativa e os benefícios tangíveis que ela traz, inspirando outros a seguir o mesmo caminho.

L'intégration du développement durable dans la stratégie d'entreprise nécessite une approche holistique et systématique. En définissant une vision claire, en engageant toutes les parties prenantes, en adaptant les processus d'affaires, en innovant, et en mesurant continuellement les progrès, votre entreprise peut non seulement contribuer positivement à l'environnement et à la société, mais aussi assurer sa propre pérennité et succès à long terme.

Stay up-to-date on the latest developments and shifts in sustainability, ensuring you are well-informed and prepared. Instill a culture of constant learning and growth within the organization to sustain progress and achieve lasting prosperity.

Implement sustainability across all departments and operations. Encourage cross-functional collaboration to identify and capitalize on opportunities for sustainable practices in every area of the business. Regularly measure and report on sustainability performance to track progress and make data-driven adjustments. Engage employees at all levels by providing training and involving them in sustainability projects, fostering a culture focused on ESG. By integrating sustainability into every aspect of your corporate strategy, you position your company for long-term success and resilience.