A continuación, te explicamos cómo puedes generar ideas creativas para la sostenibilidad.

Sometimes you need to look outside of the world of corporate sustainability to find inspiration. Those who live in the most challenging environments on earth, where resources are scarce, have to come up with the most inventive, circular and efficient processes to get by. If you look there, you'll find and get inspiration from the most regenerative and sustainable practices.

I firstly recommend to look at the nature. Nature has thousands of years of experience and many of the sustainability issues we are experiencing now can be solved using nature-inspired solutions!

In collaborating, don't be afraid to stand on the shoulders of giants. Often we find that sustainability solutions already exist. These tend to be industry agnostic and widely applicable. That means you can take and enhance this idea so it's relevant to your business, sector, and needs.

Remember that visualization is really about seeing the FUTURE. Sustainability is moving fast: what worked last year is probably not good enough for today, and certainly will not be good enough for next year. If you visualize for today, your sustainability strategy will probably be instantly out of date. Visualization for sustainability is about imagining the future and drawing it into the present.

Think outside the box! Challenge the way things are done. How can we reimagine product lifecycles or energy use? This opens the door to fresh ideas. Embrace biomimicry! Nature is a master innovator. Study how ecosystems function and strive for balance. By learning from nature's efficient resource management, you can unlock new sustainable solutions and technologies. This combination of challenging norms and drawing inspiration from the natural world can ignite a spark of creativity for a sustainable future.

Generating creative ideas for sustainability involves a blend of imaginative thinking, practicality and a deep understanding of environmental challenges. Some of the approaches to inspire creative ideas are:- Bring together people from diverse backgrounds such as engineering, biology and sociology. Each perspective can contribute unique insights and innovative solutions. Use methodologies like brainstorming, mind mapping and prototyping to explore sustainable ideas. Encourage wild ideas to break conventional thinking barriers. Offer incentives such as grants, competitions or recognition for innovative sustainability ideas. This can motivate individuals and organizations to think creatively and invest resources in developing solutions.

Inculcating creativity even in communication & negotiation for sustainability can be adopted. The messages and articles can often be pessimistic, complex, and all doom & gloom, Which usually doesn't serve the purpose. Learning to communicate creatively through various forms (articles, art, comedy, memes, posts, illustrations, etc) makes it easier to be impactful on a wider audience. Sustainable Training & upskilling must be more innovative and experiential. This process can help participants & practitioners to develop a creative mindset while problem-solving. The dynamic and ever-evolving nature of sustainability requires imaginative thinking which can be developed in the learning process as there is no 'one size fits all' solution here.