A continuación, te explicamos cómo puedes mantener la calidad mientras delegas tareas como especialista en marketing de contenidos.

I bet you want to know how to maintain quality while delegating tasks as a content marketer. ✨It's ALL on you and your soft (people) skills! ✨ Learn and Implement �� People Skills - Work not only with talent but with team players. 🔲 Communication Skills - Be clear about what you want, when you want it and how it should be delivered. 🔲 Time Management Skills - When working on a project, work not only with deadlines, but also with starting lines. Check in often to keep your team on task. 🔲 Organizational Skills - Keep track of everything with a robust task management system. 🔲 Facilitation Skills - Keep the feedback loop going! If you do all this, you will have happy content creators, happy customers but most of all, great content!

A solid brief, a clear style guide, and specific examples to emulate (or not) go a long way to articulate content marketing needs. Just as the 5Ws help a journalist cover all aspects of a story, clearly defining the criteria for a content creator will set them up for success.

Before delegating anything, define what you want each piece of content to achieve. This could be website traffic, brand awareness, or lead generation. Having clear goals provides direction for both you and the delegate, ensuring everyone's working towards the same objective.

Es imposible delegar tareas en marketing de contenidos. No puedes delegar la creatividad. No puedes simplemente transferir emociones de una persona a otra. Por lo tanto, la creatividad tampoco. Si tu objetivo es que el equipo reciba detalles e instrucciones de lo que tú creaste, estarás perdiendo el tiempo. La única solución que veo es construir un equipo creativo que comparta valores, objetivos y tenga la capacidad crear su propio toque creativo, manteniendo la calidad y alineándose con la visión estratégica. La pregunta aquí debería ser: ¿Cómo puedes asegurarte de que tu equipo tenga esa libertad creativa mientras mantienes altos estándares de calidad? Un día a la vez, con gratitud y hacia adelante siempre. 🌱

Delegate tasks to individuals with the skills and experience to create high-quality content, whether it's writing, editing, graphic design, or videography. Matching strengths with tasks increases the chances of a polished end product.

Recognizing and leveraging individual strengths within a team is key to success. In my experience, aligning tasks with each person's natural abilities boosts productivity and enhances job satisfaction. So, I always aim to strike a balance between challenging my team and playing to their strengths, maintaining high-quality output while fostering growth.

Assign tasks to people who are strongest at it but also most interested in those skills. Having multiple people overlook a project or even a piece of content helps to improve quality as an extra set of eyes sees things that others who are deep into it don't. We even have a role for quality control.

4 steps to create detailed briefs and set a standard for your team! 1 - Use Loom or any screen recording app to capture the task you wish to delegate. 2 - Assign a team member to convert the video into a detailed step-by-step guide in Google Docs, incorporating screenshots, links, and the video link. 3 - Have another team member attempt to follow the SOP. 4 - Let that team member evaluate the helpfulness of the SOP, gather feedback on any unclear sections, and make necessary improvements

Outline specific requirements for each piece of content. This includes target audience, tone of voice, key messages, and desired length. Detailed briefs minimize misunderstandings and ensure delegated work aligns with your vision, empowering the delegate to complete the task independently while maintaining quality.

Set expectations of what the ideal outcome is, work backwards from that. Identify what a bad outcome is a make sure that doesn't happen.

One interesting saying is GI=GO (Garbage in=garbage out). If you give out a bad brief, the results will be wrong. Take time to simplify and outline briefs. Outline timelines and milestones for specific tasks and include regular check-ins. Encourage questions in the briefing stage to prevent misunderstandings.

Look back at previous failures and set a new course of action to avoid that same failure from happening. This is how we build multiple frameworks that can be followed by someone new step by step to achieve the best results possible.

Invest in ongoing training for yourself and your team. The content marketing landscape is dynamic, so attending workshops, taking online courses, or reading industry publications keeps everyone's skill sets sharp. This ensures that delegated tasks leverage the latest trends and best practices.

Establish a system for regular feedback. Schedule check-ins, and one-on-one meetings, or provide feedback on drafts. Regular feedback allows for course correction and ensures the quality meets your expectations. It also fosters open communication and strengthens your working relationship with the delegate.

Provide regular, detailed feedback and ensure you do it early on. This will prevent any misunderstandings. Clarity is important. Do not provide vague feedback; be as specific as possible to help you get the results or submissions that you are looking for.

Eu recomendo usar ferramentas como Trello, Notion ou até planilhas. Elas ajudam a organizar e visualizar o andamento do trabalho de forma prática e eficiente. Assim, você consegue identificar rapidamente qualquer desvio e corrigir a rota a tempo!

What I do is I always run the project. I see everything before it is finalised and I work directly what the client. I also delegate a lot of the admin around the content marketing activities so I can be in control of the things that I see are usually the most "important" part of the work. I have before delegated the whole project and I feel things are always missed and it isn't the standard I am looking for.