Sven Jürgens

For those who missed our webinar "LLMO: How to gain visibilty in results of generative AI like ChatGPT, Gemini or Copilot." The recording is online now. Only in german but you can use Youtube Translation... https://lnkd.in/dGTj9rqy

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I can't believe it, but it’s already been more than three years since Rolf Hermann 🤘🏻 asked me to participate in a podcast episode about Data Segmentation in Email Marketing. Listen to the episode 🎧: https://lnkd.in/eZ7q79Tg (German only). While we’re not in the midst of COVID anymore, many of the topics we discussed back in 2020 remain relevant when it comes to data management and segmentation to enhance email marketing. Agree or disagree? Also, it might have been three years already, but I remember like it was yesterday how nervous I was to speak and afraid of blurting out nonsense. It was, I believe, only the second podcast episode I ever recorded. #emailmarketing #emailstrategy #clv #segmentation #podcast #omr

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Yesterday was an awesome day for me: We at Transfermarkt launched our first international app, and I was in charge of the first gamification content in the app on the product side and all marketing activities during the launch day. What can I say? Straight into the German game charts (sports category rank 1, trivia rank 2) in the Apple Store and in several other countries. We also reached the top 10 charts in Austria, Switzerland, Italy, the Netherlands, Belgium, Portugal, Poland, Turkey, and Romania. 🥳 I know that this little quiz app does not yet have many features, such as a ranking list or other games, but for a first test, I think the whole thing was quite successful. What do you guys think? Any feedback? Any ideas for the next improvements or other fitting games for version 2? Drop me a message or just comment here 👇 And the download link for you, of course: https://lnkd.in/eRZkEth6 👀

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For this role, YOU should apply quickly if … 🙈 You want to work not only with me, 🥰 But also with Ali, Maggie, Matthias & Laura 🤗 and briefly with Eva ➡️ Head of Product at Swat.io with a passion for strategy and an absolute hands-on attitude wanted ⬅️ Since Eva is temporarily leaving us for a project in her private environment (🍼), I am looking together with Jane for the ideal replacement for Eva. What is the role all about? 🤩 Lead our Product Team, consisting of two Product Owners and two UI/UX Designers (4 people) 🤩 Develop strategic product roadmaps and align regularly with our strategy group to ensure our product fits within the overall company strategy 🤩 Further develop our product to ensure our users have the best possible experience while driving our business forward 🤩 Coordinate our product owners, developers, and designers to develop solutions and ensure great UX 🤩 Serve as an internal link, aligning our Customer Support, Development, Marketing, and Sales Teams to analyze user problems, develop solutions, and work on user acquisition strategies 🤩 Actively stay informed about changes in the market 🤩 Allocate 50% of your work week to strategic tasks and 50% to hands-on projects and teamwork 🤩 Work closely with the Development Team, enabling the development of value-adding features 🤩 Define and monitor key KPIs and derive improvement potentials 🤩 Support the Sales, Marketing, and Support teams in effective communication with customers and customer acquisition This is how we role: Iterate Agilely: * We prefer small iterations over waterfall. * We ship often & early. * We embrace continuous change. Simplicity Wins: * Simplicity is in our DNA * No project is too small, but there is definitely a „too big“. * We value clear and simple design. * Simplicity also means no technical debt. Collaboration First/ one for all, all for one: * Arguments before ego. * We are one team that supports each other. * We are managers of ourselves. Data-Driven Excellence: * Data is a strong argument. * Challenge the status quo. Positive Team Culture: * We are the good & fun people. * We assume the best intent. * We give feedback because we care about each other. In case this sounds great, let me close with the following: 😮 No Bullshit 😮 No Company Politics 😮 Full Hybrid Work (office in Vienna, but most people in the unit are working remotely) 😮 Impact, Impact, Impact 😮 Amazing Teammates In case you’re now even more excited, just drop me a PM! It doesn’t get easier to apply for your next dream job. #swatio #jobs #productmanagement #remotework #socialmediamanagement #saas

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As an AI fan, I didn't miss the opportunity to start a TikTok channel that's about artificially generated history stories. The quality is definitely worth seeing! Please take a look if you are also interested and, above all, fascinated by AI. Share and like are welcome 😉👍 #ai #aicontent #ki https://lnkd.in/dQQj6Ehm

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Huge change for Amazon Sellers who use Google Ads! „Performance Max for Marketplaces“ will start sending clickers straight to Amazon (as of now still in Beta). You no longer need your own website or to create ad campaigns. Instead, you can launch directly from Google Ads to your listings on third-party e-commerce platforms. This is a seismic shift for marketplace sellers. Performance Max for Marketplaces lowers entry barriers, making Google Ads more accessible, especially for small businesses with tight budgets. Key Benefits: Ease of Use: Utilize existing marketplace data in your ads. Enhanced Insights: Access detailed reporting on ad performance directly within Google Ads. AI Optimization: Benefit from Google’s AI to optimize your ads across multiple channels, including Search and Shopping. This update signifies a big opportunity for marketplace sellers to amplify their reach and capitalize on their existing marketplace presence efficiently. This will surely become a staple tool in the digital marketer's arsenal. Credits to brilliant Kevin King

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A Women's Bundesliga match reaches as many ad impressions as a 2nd Bundesliga men's game. Wait, what? 🎯 Season Finale On Monday, the Google Pixel Women's Bundesliga will conclude its season with Matchday 22. Two games will be broadcast not only live on Magenta Sport and Dazn but also on free TV: TSG Hoffenheim vs. FC Bayern München (ARD) VfL Wolfsburg vs. SGS Essen (Sport 1) 📺 Reach I took a look at the projected reach of both games in our GIPEDO Campaign Manager. For ad impressions, these numbers are in the upper 7-digit range. A look back: In recent months, various brands have booked perimeter advertising through GIPEDO in the Women's Bundesliga. Here are the reach numbers for selected brand campaigns of the top 3 matches on our platform that were broadcast live on Sport1 (free) and Magenta Sport/Dazn (paid): SV Werder Bremen vs. Eintracht Frankfurt: 7.86 million ad impressions SGS Essen vs. VfL Wolfsburg: 7.74 million ad impressions FC Nürnberg vs. Bayer 04 Leverkusen: 7.19 million ad impressions ➡ In all three games, the CPM was under 1 EUR! 💡 Perimeter advertising in Women's Bundesliga free TV matches achieves similar performance KPI’s as men's Bundesliga games at lower investments. In addition to the reach in live TV, exciting game scenes also increase the chance of appearing in highlight clips. This creates additional reach on TV as well as on YouTube, Instagram, and TikTok. The clubs themselves significantly increase reach through their social channels. For the free TV games on the upcoming Pentecost Monday, this means an advertising potential of millions of ad impressions. I'm particularly curious to see what reach the top game Hoffenheim vs. Bayern on ARD will generate. 💰 Undervalued Advertising Platform Women's football is not only attractive in terms of gameplay. Advertisers can build high reach cost-effectively in a short amount of time. Philipp Westermeyer and Roland Eisenbrand, isn’t this exactly the type of left-field advertising platform in sports you mentioned in your State of the German Internet keynote at #OMR24? An exciting keynote where the advertising power of sports was highlighted. Women's football fits right in: high reach at low costs among a young and affluent target group. What other hidden champions in sports do you know?

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✨ #TikTok's Marketing potential: Learn winning strategies to reach your target audience and optimize your marketing efforts. Mark this masterclass with Simon F. Fröhlich in your calendar! AI SUMMIT Kitzbühel This week 🔵 13. & 14.06.24 🌐 ai-summit.at #technology #tiktok #AiKitz24 #AiSummit #AI

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this is a rant post - LinkedIn launches a game feature // as if we need this -.- (auf gut Deutsch gesagt, ich glaub mein Schwein pfeift, als ich grad diese News gelesen hab) What about improving existing features or coming up with new features that would actually: - make your user experience better - let followers engage with content creators - let content creators engage with followers - motivate content creators to create content by providing more and easier-to-use content features 👇 here are 10 ideas of mine, add yours if you want: 1️⃣ edit TEXT in posts on LinkedIn itself without using external platforms 2️⃣ Being able to filter for certain JOB TITLES instead of industries to invite people to events/LI lives 3️⃣ Bulk select messages in the inbox (if you manage an inbox for a C-Level persona you know what I'm talking about) 4️⃣ an 'Ask me anything' feature, content creators could use to answer q's of their followers (shouldn't this be a standard nowadays 🤯) 5️⃣ as everybody is getting spammed, give people the option to only receive messages for certain topics they are interested in and want to get info for (same for content requests) 6️⃣ improve your ad feature, to actually target a very specific audience 7️⃣ a story feature for content creators 8️⃣ if someone accepts your Sales Navigator Message, transfer this into your normal inbox 9️⃣ better analytics for content creators 🔟 Better filter options for the inbox happy to hear your thoughts and if you agree, comment, share or whatever so someone at LinkedIn might feel like this could actually increase the time people wanna spend on the platform... #linkedin #contentcreation #marketing

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Join Hannah Reuter on Sep 26 on the Expert Stage (2:00-2:45 PM) Fulfilling Audience Needs: viewer-centered streaming products Since Streaming is the frontrunner of all distribution, audiences are demanding for new ways of presenting content in the streaming product – the streaming app: more interactive, better recommendation, more aggregation, seamless navigation. By fulfilling the audience’s needs could even lead to promising new business models. But how?

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📣 Google Consent Mode v2: Did you miss our recent webinar with Google on that topic? If you'd like to deepen your understanding of GCM v2 and learn how to implement it effectively, you can now watch the full video here (in German): https://lnkd.in/dceY4UnZ #consentmanager #webinar #google #googleconsentmodev2 #dataprotection #cookies

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☀️✌️OM Cafe #26 (only german)👇 This time, Markus Hövener and i talk about four topics. 📍What was Google I/O like and how have things been with AI Overviews since then? 📍What can we learn from the last SEO contest? 📍What is the Google Leak all about? 📍How useful is it to look at Google's patents? https://lnkd.in/eUytrHJV

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Yay, my dear Kleinanzeigen #Rebranding team has been selected a finalist at our Adevinta #Ignite #Innovation awards! OK, but why would you care about the internal award of our parent company?! Because I'll tell you why you should get an internal award yourself if you don't already have one: 💚 Companies tend to suck at celebrating success, I bet yours does, too. So, calling a special place and time of the year when teams can shine beyond their business area, geography or entity is already amazing and raising morale. 💚 When award season comes, teams inevitably reflect on their achievements for the past year which makes them feel good about themselves one more time and fosters belonging - latest here you have a positive ROI on your award. 💚 The best innovation cases of your company get to travel and inspire even more innovation elsewhere. 💚 At your award show, you gather the best minds of your company and provide them with an opportunity to connect, exchange experiences and maybe start future collaboration. While I'm very proud of our team's achievements on the Kleinanzeigen Rebrand, we're also super proud to be on the same list with �� our colleagues from Subito who built an AI Customer Support for payment transactions on their platform which successfully resolves 95% of incoming requests, 🦄 our colleagues from mobile.de who made safe online payment for purchasing a car possible on the mobile.de platform, 🦄 our colleagues from the Central Data Science team who coined our internal AI assistant #Ada used by thousands of colleagues in their daily work from idea sparring to pair coding ... and many many more. Looking forward to meeting you all next week! #Kleinanzeigen #AdevintaIgnite2024 #ChangingCommerceTogether #Innovation

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It's OMR in Hamburg. Here are my 5 (non-AI generated) small talk tips on the subject of AI 1. When will the bubble burst? "I think AI is really exciting, but I still don't see enough convincing practical examples. I can recognize AI-generated content 5 miles upwind! 2. Job security "Sam Altman says that AI will take over 95% of all marketing tasks. But in the end, it's always the human who makes the decisions" 3. AI Washing "What really annoys me: everyone pretends to be AI natives as soon as they have a headline written by chat.gpt.  4. AI Armageddon If climate change doesn't kill us, AI will. We won't need bats for the next deadly virus. AI will soon build it all by itself.  5. Search is dead. "I don't Google anything anymore - only AI. it's funny how backward Google search now seems." What did I miss?

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🚀 Being a visitor at OMR = Wow For us with our startup booth = Boo 😞 Why? See below. And at the end, what really annoys me. 👍 First, the good stuff: A lot went really well at the OMR: The organization beforehand was spot, accreditation was quick, food areas had short wait times, our master class ran smoothly, and the speakers were really impressive. 🌟Overall, it was much emptier, which can be both good and bad. 💔 For us as a startup, that was bad and our stand wasn't worth it at all. We booked a stand relatively early in the startup hall and chose the best possible spot. Additionally, we booked a masterclass and bought tickets for employees. Then we got a stand "upgrade" and of course, we were happy. Sounds good at first. The background was that due to underbooking and many cancellations from exhibitors, the entire area we originally booked was cancelled. The downside of the upgrade was that we had no influence on the position anymore. => The bottom line was that we got a stand at the end of a pretty dead aisle where hardly anyone passed by. Even more stupid was that all upgraded stands were forgotten to be offered to print all stand advertising spaces. 🤯 That means, at the counters where stands normally show logos & claims, there was nothing to see for us (see foto) 😞 Sure, we could have done things better to connect with the few people who had wandered into this remote corner of the hall, but it was really bleak and wasted money. Some stand neighbors had completely empty stands where no one came by for 2 days. One stand neighbor completely gave up after a few hours on the first day and left the stand. Also on the 2nd day, only a few team members were at the stand briefly in the morning. Imagine that! Apart from the appointments I had made, hardly any visitors came by. It was much more effective for me to walk around the fair myself and connect with companies. I understand that you can't please everyone. But there still has to be a minimum amount of "foot traffic" for everyone. Otherwise I don't need a stand since I can meet my contacts anywhere. And where I feel screwed over: When I talk to some other exhibitors in the same hall and find out that they booked very late (April), only pay a fraction of the money AND then get much better spots than we do!?! If so many exhibitors drop out that there are still places available, I would have expected the better spots to be offered to those who pay more, book early, or also do a masterclass or similar. Instead of "upgrading" them to the last places, and selling better, vacant places for a fraction of the money to absolute latecomers. That not only feels unfair, but makes me feel taken advantages off... So next year I will do it like others I talked to who also tried having a stand once: Enjoy the festival as a visitor; gladly hold another masterclass; and also arrange many appointments... just not at my own stand. #OMR #OMR24 #exhibitionwoes #lessonslearned 🚶‍♂️ 🚶‍♀️ 💼🛠️

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