Nitin Manchanda

Everyone talks about bots crawling pattern and its priority to the top level pages than the deep level pages, but there wasn't any proof of it, neither did Matt Cutts talked about it anywhere. So, we thought of working on this piece to understand bots crawling pattern and optimize our site's architecture accordingly.

Crawler profile helped us understand the crawl frequency for pages at different level and positioned on various sections of the website. This helped us in our SEO strategy… Mehr anzeigen

Everyone talks about bots crawling pattern and its priority to the top level pages than the deep level pages, but there wasn't any proof of it, neither did Matt Cutts talked about it anywhere. So, we thought of working on this piece to understand bots crawling pattern and optimize our site's architecture accordingly.

Crawler profile helped us understand the crawl frequency for pages at different level and positioned on various sections of the website. This helped us in our SEO strategy for promoting the premium pages on the site. We did website logs analysis to understand the crawl pattern of various bots for a few weeks to conclude anything on this. Weniger anzeigen

Solving the problem of efficient internal linking for a travel brand wasn't that easy. Started the project at 50% orphan pages and managed to achieve 99% coverage after multiple iterations and tweaks.

Building scalable solutions is what I love and this was one of them. After trying various solutions available in the market, we agreed to try an open source solution considering the flexibility, cost, efficiency etc. parameters and it was a great success.

Generated content for FAQ component as the first trial and we noticed very clear improvements in our average word count, CTR (this component was highlighted using schema) and essentially the organic numbers.

With global expansion plans in mind, GoEuro became Omio on Feb. 26, 2019. In this project, the key responsibility was to ensure a smooth SEO migration for the international setup of 27 domains covering different markets/languages to respective Omio domains.

Omikron was responsible for handling the large amount of content for Lazada Group in the fastest possible way - a platform that writers use for submitting their content which is then reviewed by editors and based on the feedback, the content goes back to the writer for an edit, or it goes to the production if approved by the editor.

Regression suite was built to ensure that everything related to SEO works fine after completion of every deployment cycle.

You need to ingest a set of sample URLs covering the whole set of various page types at Flipkart, and this suite used to check every SEO property on these pages after a deployment completes. The comparison of SEO properties with previous version of it helps us understand the SEO changes happened since the last deployment and a summary mail is sent to SEO team to… Mehr anzeigen

Regression suite was built to ensure that everything related to SEO works fine after completion of every deployment cycle.

You need to ingest a set of sample URLs covering the whole set of various page types at Flipkart, and this suite used to check every SEO property on these pages after a deployment completes. The comparison of SEO properties with previous version of it helps us understand the SEO changes happened since the last deployment and a summary mail is sent to SEO team to inform them about the same. This helped us reducing the possible SEO breaks due to any other component in the system. Weniger anzeigen

Implemented RFID security system software. (JAVA, PostgreSQL)

Magic pages was the name given to this project after its magical impact when we created a new page and submitted it for indexing using GWT (of course, it was decently optimized from SEO perspective). After 5 hours, it was ranking on #6 in google SERP.

Due to our bad category taxonomy, we came across some cases wherein we have multiple pages targeting the same keyword i.e keyword cannibalization. Now, we wanted to solve it the best possible way as we're Flipsters. So, instead of… Mehr anzeigen

Magic pages was the name given to this project after its magical impact when we created a new page and submitted it for indexing using GWT (of course, it was decently optimized from SEO perspective). After 5 hours, it was ranking on #6 in google SERP.

Due to our bad category taxonomy, we came across some cases wherein we have multiple pages targeting the same keyword i.e keyword cannibalization. Now, we wanted to solve it the best possible way as we're Flipsters. So, instead of traditional SEO solution of 301 redirecting or rel canonical to handle this, we thought of having a new page with all SEO properties in place along with rich data set and we started woking on this.

We wrote a module that was calling the search API to fetch the result set and than SEO wrapper on top of it to override all the SEO properties to make it well optimized for the bots. This single project itself helped us growing our organic traffic 5X for some of the trending search queries. Weniger anzeigen

At AskMe.com, we're working on a service based architecture and hence, everything is a service here. We've more than 6 million pages and changing meta tags for any of these pages, adding content for any given page and many more SEO activities like playing with bot related elements on the page, url redirects, creating custom pages, fat footer etc. is a few seconds task now, and the service which enabled all these beautiful things (that too ~ real time) is SEO service, I'm the developer of… Mehr anzeigen

At AskMe.com, we're working on a service based architecture and hence, everything is a service here. We've more than 6 million pages and changing meta tags for any of these pages, adding content for any given page and many more SEO activities like playing with bot related elements on the page, url redirects, creating custom pages, fat footer etc. is a few seconds task now, and the service which enabled all these beautiful things (that too ~ real time) is SEO service, I'm the developer of that.

The REST based service is built on python + flask, mysql is used for the data store with redis on top of it for the caching. The website directly interacts with the redis for fetching required elements, its lightening fast, a single request takes around 0.25 ms only. Weniger anzeigen

Backend service which was responsible for serving every SEO element for the different types of pages we had.