Nürburgring 1927 GmbH & Co. KG

With full speed towards the 51st Belmot Oldtimer Grand Prix! Only 15 days left until we time travel through almost 100 years of motorsport history again 😍 ℹ️ Those tickets are still available: Day Tickets (Fr/Sa/Su) Weekend Tickets(Fr-Su) VIP Day Tickets (Sa/Su) VIP Weekend (Sa+Su) More information on our website! #HeartRace

Welcome to the Nürburgring Business Club: jack be nimble Jack be nimble creates atmosphere and develops effective, tailor-made lighting concepts at the interface of design, technology and space. Founded 11 years ago in Berlin, the multi-award-winning design studio offers independent consultancy in the fields of lighting, design and innovation. Interdisciplinarity, creativity and user-centred design are the key values of their studio. We love light and individual solutions. 💬 "We are very much looking forward to this collaboration and the opportunity to gradually bring a new,sustainable and dynamic light to the Nürburgring. Our aim is to create a holistic lighting concept that enhances the area and focuses on the visitor experience with intuitive wayfinding." - Sophia Klees, CEO // Management and founding partner We're happy to welcome jack be nimble – lighting | design | innovation as a new member to the Nürburgring Business Club! More about this: http://lnkd.in/dFzKgTQG #BusinessClub #Nürburgring #HeartRace

Another raceweek - Fanatec GT World Challenge! This weekend the biggest GT series in the world with an international starting field will be here. We are excited for another thrilling event! #HeartRace

What a great atmosphere this weekend at Rad am Ring. Thank you to everyone who was there and took part at this unique experience! 💚 #HeartRace © Rad am Ring

24 h bicycle race through the Green Hell? That’s only possible at Rad am Ring🚲💚 #HeartRace © Rad am Ring

New official laptime for Porsche AG Panamera Turbo S E-Hybrid. 🚗 Porsche Panamera Turbo S E-Hybrid ⏲️ 7:24.172 minutes 👨 Driver: Lars Kern 🛣️ Track: Nordschleife 🟩 Categorie: Executive cars All information on official lap times and records: https://lnkd.in/ek28FG9p #HeartRace

#HeartRace – Glaubwürdige Verbindung bereits nach kurzer Wirkungszeit... Es gab in der Vergangenheit schon einige offizielle und auch inoffizielle Slogans rund um den #Nürburgring. Doch wie Authentisch kommt ein Slogan in der Zielgruppe an? Der aktuelle Claim „we make your heart race” weist nun nach kurzer Präsenz bereits die stärkste Verbindung auf und hat sich gegenüber den Benchmarks fest etabliert. Insbesondere in der jüngsten und digital affinen Zielgruppe hebt er sich deutlich ab. Die Ergebnisse verdeutlichen die authentische Beziehung zwischen Slogan und Destination. Zudem zeigt sich eine hohe Akzeptanz innerhalb der Zielgruppen. 2023 hatte das Beratungsunternehmen The Sports People (TSP) GmbH gemeinsam mit dem Team der Nürburgring 1927 GmbH & Co. KG das neue Markenleitbild rund um den Claim „nürburgring. we make your heart race.“ entwickelt und analysiert im Rahmen eines Destinations-Trackings nun kontinuierlich Inhalte rund um die Marke und Vermarktung des Nürburgrings. --- #HeartRace - A credible connection after only a short time... In the past, there have been several official and unofficial slogans around the #Nürburgring. But how authentic is a slogan received by the target group? The current claim “we make your heart race” already has the strongest connection after a short presence and has firmly established itself against the benchmarks. It clearly stands out, especially in the youngest and digitally affine target group. The results illustrate the authentic relationship between the slogan and the destination. There is also a high level of acceptance within the target groups. In 2023, the consulting firm The Sports People (TSP) GmbH, together with the team from Nürburgring 1927 GmbH & Co. KG developed the new brand mission statement around the claim “nürburgring. we make your heart race.” and is now continuously analyzing content relating to the brand and marketing of the Nürburgring as part of destination tracking.

ℹ️ ring°werk building at the Nürburgring converted into a technology and development center The ring°werk, previously used as a motorsport experience museum, is to become the centerpiece for companies in the automotive industry. These companies will have the opportunity to use the site as a technology and development center as well as a sales and marketing platform. Located right next to the start/finish straight, the tenants will have dedicated access to the Nürburgring Grand Prix track. The future partners will be able to choose from a variety of combinable forms of use for their presence in the ring°werk: from transparent workshop areas and sales and exhibition spaces to office and meeting rooms and a VIP terrace. Christian Stephani, Managing Director of Nürburgring 1927 GmbH & Co. KG, explains: "This reorientation is an important step in the further development of the Nürburgring as a leading platform for the automotive industry. We are creating a unique opportunity for companies to implement their innovative strength directly at the Nürburgring, to demonstrate it to visitors and customers, and, thanks to direct access to the track, to be able to use an exclusive test facility at the same time." The ring°kino located in the building will remain available for visitors and B2B events, and a new interactive museum is also planned as part of the project. --- News: https://lnkd.in/gBPt-uEm --- ℹ️ ring°werk Gebäude am Nürburgring wird zum Technologie- und Entwicklungszentrum für die Automobilbranche Das bisher als Motorsport-Erlebnismuseum genutzte ring°werk soll zukünftig zum Herzstück am Nürburgring für Unternehmen der Automobilindustrie werden. Diese haben die Möglichkeit, den Standort als Technologie- und Entwicklungszentrum sowie als Vertriebs- und Marketingplattform zu nutzen. Direkt an der Start- und Zielgeraden gelegen, ist zudem eine eigene Zufahrt zur Grand-Prix-Strecke geplant. Zukünftige Partner können aus verschiedenen, kombinierbaren Nutzungsformen wählen: von gläsernen Werkstattbereichen über Verkaufs- und Ausstellungsflächen bis hin zu Büro- und Meetingräumen und einer VIP-Terrasse. Christian Stephani, Geschäftsführer der Nürburgring 1927 GmbH & Co. KG, erklärt: „Diese Neuausrichtung ist ein bedeutender Schritt in der Weiterentwicklung des Nürburgrings als führende Plattform für die Automobilindustrie. Wir schaffen eine einmalige Gelegenheit für Unternehmen, ihre Innovationskraft direkt am Nürburgring umzusetzen.“ Das im Gebäude beheimatete ring°kino bleibt weiterhin für Besucher und B2B-Events erhalten, zudem soll im Rahmen des Projektes ein neues, interaktives Museum entstehen. #HeartRace

This week in focus: Two wheels, muscle power and sweat... Conquering the Green Hell by bike - even in a 24-hour bike race? 🤔Can any of you imagine that? 🚴♂️ At the weekend, participants step on the gas at Rad am Ring - around the clock. If you'd like to come and watch: admission is free. 🚴♂️🏃Today there is also our cycling and running meet on the Grand Prix circuit and Nordschleife. If you'd like to try out what 300 meters of altitude difference feels like on a lap. Also possible with an e-bike 😉 All information: https://lnkd.in/e7nV6bXs #HeartRace

In just four weeks, it's that time again: the teams and stars of the #DTM are coming to us! As an exclusive opportunity to experience this year's event, we offer the "VIP-Ticket" and the "Race & Lunch-Ticket" 🎫 𝗗𝗧𝗠 𝗩𝗜𝗣 𝗧𝗶𝗰𝗸𝗲𝘁: As a VIP guest in our Coca-Cola business°lounge, you will experience the race with full VIP service and first-class catering. Special highlight: we are raffling off two co-pilot rides with racing legend Bernd Schneider among all VIP guests. 🚗 𝗗𝗧𝗠 𝗥𝗮𝗰𝗲 & 𝗟𝘂𝗻𝗰𝗵: The upgrade for your DTM visit. As a Race & Lunch guest, you have access to the Coca-Cola business°lounge around the main DTM race. Enjoy your lunch and follow the traditional racing series with the best view of the start and finish lines. ℹ️ All info: https://lnkd.in/eSCjMJdp #HeartRace