Trusted Advisors that champion a dynamic media industry
The Canadian Media Directors’ Council is an independent association of media professionals representing advertising media agencies to ensure a fair, progressive marketplace on behalf of our clients, our agencies and our media partners.
LATEST NEWS
The Canadian Media Directors’ Council (CMDC) is continuing to push its invest-in-Canada focus as it inches closer to its goal of having the country’s advertisers commit 25% of digital media investment (or $380 million) to Canadian media by 2025. Right now, over 1,500 pledges have been received to bring the Canadian Media Manifesto tally to 19.5% for local media.
CMDC will launch a new ad campaign in September to support the Media Manifesto. In the meantime, it is sharing case studies of brands that have been successful in shifting dollars to local media. One example is the recent “Nobody Knows” campaign for Via Rail.
The CMDC Media Summit is set to return on April 24th at the Toronto Design Exchange, bringing together influential media and business leaders. The Summit is a full day program that aims to spark ideas, partnerships and growth in the Canadian Media industry. From enlightening leadership talks to dynamic masterclasses, the day is structured to spark meaningful conversations and networking.
This is a unique experience to mingle with CMDC board members, industry speakers and over 300 professionals representing top Canadian brands, agencies and businesses.
Investing in Canadian Media is Investing in our Shared Future.
Mark your calendars: Agenda and Tickets will become available March 1st, 2024.
Join us on January 18th at Pinterest Canada to kick off the new year with a fresh start, new connections, and boundless inspiration. This event marks the beginning of an exciting series of coaching sessions, talks, and networking events throughout 2024.