Do you want to know where and, especially, where not to list your products? Do you lack the necessary click information to make a decision?
Performance strategies, Channel Pilot Pro’s new performance control element, will help you to make these decisions, even with previously insufficient historical performance data. They’ll enable you to significantly increase margins and optimize your cost-revenue- relationship or CRR on individual channels through the targeted, automated, black and white listing of individual products. This absolutely unique module cannot be found in any other multichannel tool and saves a lot of time and money!
Bundling product data according to characteristics
With performance strategies, you summarize product data according to characteristics (e.g. categories, brands, size etc.), even with an inadequate database. This enables you to quickly derive purchase probabilities of products, showing a high degree of community with one another. The grouping leads to a significant increase in sales, through the use of saved costs on profitable channels.
Automated blacklisting and whitelisting
The advanced variant of performance controls, allows automated black and white listing of your products according to previously defined rules. Products with low margins, and which lead to unnecessary click costs, are specifically excluded from the listing.
Automated blacklisting and whitelisting
The advanced variant of performance controls, allows automated black and white listing of your products according to previously defined rules. Products with low margins, and which lead to unnecessary click costs, are specifically excluded from the listing.
Fixed decision heuristics
Utilizing Channel Pilot Pro’s preview function, you can create rules and reliable forecasts. You have full control over your entire product catalog at all times and can, for example, always list bestsellers.
Your result:
- Margin growth up to 40%
- Increase cost savings and ROI
- Significant time savings of up to 13 hours/week
- Secure forecasts and maximum transparency
Find out now what you can achieve with Performance Strategies.
Further features for success:
Manual work reduction
The decision-making basis for listing or excluding products often takes up to 50% of a PSM managers weekly working hours. Channel Pilot Pro’s Performance Strategies completely automates this work.
Product funnel creation
Processes are automated through a product funnel in combination with AND/OR rules. This allows both a significant increase in margins and enormous time savings.
Define reactivation rules
Products excluded from export based on individual rules are simply returned to the listing using individual reactivation rules.
Opportunity allocation
Products that have already been reactivated several times and are repeatedly excluded by strategy formulas can, for example, be completely excluded from the listing.
We have been a satisfied Channel Pilot Pro customer for 6 years now and connect hundreds of international feed-based channels. In addition, the control modules enable us to effectively optimize the price search engines in all countries.
Anika Kreißl
Online Marketing Specialist
Channel Pilot Pro is one-stop tool for all our feed management needs. It makes our day-to-day tasks easier and helps us maximize our potential.
Namrata Thokade
Performance Marketing Manager
The templates for product data feeds with local products and product inventory are a great support in the setup process. Furthermore, Channel Pilot Solutions is a reliable partner for us to submit our store inventory to Google with high frequency.
Channel Pilot Pro offers us many advantages in terms of ads. Especially the templates for product data feeds with local products and the product inventory are a great support in the setup process. Furthermore, Channel Pilot Pro is a reliable partner for us to submit our store inventory to Google in high frequency and to ensure that the displayed shoe is also available to the user locally.
Jonas Glasneck
Senior Online Marketing Manager
Every day, over a hundred feeds are created and optimized with the easy-to-use feed engine. Channel Pilot Pro is the central solution, not only for price search engines, but also for all the feeds we need to create.
For Peter Hahn, Channel Pilot Pro is the perfect partner the feed management. Every day, over a hundred feeds are created and optimized with the easy-to-use feed engine. Channel Pilot Pro is the central solution, not only for price search engines, but also for all the feeds we need to create. This means that we can carry out optimizations in all feeds independently of IT, quickly and in a targeted manner.
Oliver Stein
Head of Performance Online Marketing
Get more out of Channel Pilot Pro with these modules
Market Price Analysis
Monitor the competition at any time and receive immediate access a market overview of all your products.
Feed Management
Link your entire product catalog, with optimized data and automated actions, to over 2,000 channels worldwide.
Dynamic Pricing
React to current market conditions through automatic, real-time price adjustments.