Over the past months, our team has been working hard to deliver not one, not two..but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […]
With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]
With the growth of the mobile market and the broader use of mobile advertising, the demand for more sophisticated technologies is also increasing. In today’s mobile advertising industry, programmatic is one of the urgent topics. In short, programmatic advertising is a way to automatically buy and optimize digital marketing campaigns rather than buying directly from […]
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]
Google is, without question, one of the pillars of the adtech industry. It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google ad tools became the […]
Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]
Device fingerprinting, or you may have heard of it as web fingerprinting, mobile device fingerprinting, browser fingerprinting, or machine fingerprinting, has a concept similar to collecting human fingerprints by a detective, but not so obvious. With 3rd-party cookies soon becoming obsolete, fingerprinting will be one of the cookie alternatives that will help marketers target users […]
Admixer is introducing RTB stack — a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks. RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]
Admixer is introducing RTB stack — a white-label ad exchange that can accommodate any media trading needs. Now, you can build your own programmatic ecosystem, seamlessly connecting supply and demand, without worrying about endless tweaks. RTB stack was not created from scratch, it is a technology behind Admixer.SSP, one of the top 30 SSPs in […]
Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]
Dynamic creative optimization is a growth hacking tool that, with the right expertise and a sufficient amount of data, can significantly increase the efficiency of the ad campaigns. Admixer is launching a Dynamic Creative Optimization module that will be available for use with all Admixer products. DCO in a nutshell Dynamic creative optimization is a […]
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]
The biggest challenge for advertisers and publishers in the coming year will be establishing user identity. Starting from 2022, Google Chrome will completely ban the action tracking between sites via cookies. 3rd-party cookies, small files installed on a user’s computer by a 3rd-party tech platform when a user visits a website, for a long time […]
The digital advertising world is on the cusp of a major upheaval. Growing privacy concerns and tightening regulations are rapidly eroding the dominance of third-party cookies, the long-standing backbone of behavioral cookie targeting. This shift is pushing advertisers towards a new frontier – contextual advertising, with header bidding platforms emerging as a crucial ally in […]
A publisher's guide to thriving in the cookieless future. Learn how contextual targeting and header bidding maximize ad revenue while respecting privacy.
Choosing the right header bidding solution is essential for maximizing ad revenue and optimizing publisher yield. This article provides a comprehensive header bidding platform comparison and comparative overview of: Admixer.HB+ Ezoic Playwire AdPushup Freestar Mediavine Raptive Key Considerations Before diving in, remember that the ideal HB solution depends on these factors: Your Publisher Needs: ad […]
Maximize ad revenue with the right header bidding platform. This guide compares key features and demand sources of leading solutions like Admixer.HB+
Artificial intelligence (AI) is fueling a revolution in advertising technology (ad tech). The integration of AI-driven solutions is fundamentally altering industry practices. Header bidding exemplifies this transformation, with AI-powered tools enhancing decision-making, boosting efficiency, and delivering superior outcomes for advertisers and publishers alike. AI-Powered Bidding Optimization Traditionally, bid management involved manual adjustments and rule-based decision-making. […]
Discover how AI is revolutionizing advertising technology, including header bidding. Learn about optimization, fraud prevention, personalization, and the exciting future of AI in ad tech.
Data has become an incredibly valuable asset, especially in the hands of reliable publishers. Advertisers rely on insights into audience behavior and interests to refine their campaigns. However, navigating the balance between monetizing this data and safeguarding user privacy in advertising, all while complying with increasingly stringent regulations, is vital. Header bidding, while increasing revenue […]
Learn how publishers can navigate header bidding while safeguarding user privacy. Explore strategies for compliance, consent, and building trust in data-driven advertising.
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […]
Header bidding was an industry earthquake. Suddenly you were able to sell those precious ad spots one buyer at a time. Instead, you could hold an auction in real time with ad partners fighting to reach your visitors. However, all header bidding platform options aren’t created equal. Get ahead of the game by mastering the […]
Header bidding comparing client-side and server-to-server
