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About Us
The geo-powered advertising tech-stack.
We’ve built a radically different omnichannel advertising solution structured on geography, not identity.
Audience Explorer is our powerful audience platform, delivering end-to-end omnichannel campaigns, audience insight and actionable intelligence to advertisers.
With Blis, advertisers can:
- Plan unified audiences with data from premium partners, connected by geo.
- Buy audiences using smart cookieless technology that doubles performance and halves costs.
- Measure the audience, not just the channel, with patent-pending omnichannel measurement technology.
Established in the UK in 2004, Blis now operates in more than 40 markets across five continents. Working with the world’s largest and most successful companies, as well as every major media agency.
Our Story
Two decades leading and innovating.
Blis was founded in 2004 by our current CEO, Greg Isbister, who identified a unique market opportunity to leverage mobile, wireless technology and location intelligence to accurately target audiences for digital advertisers. Blis emerged as a result and quickly established itself as a location specialist, collaborating with the world’s largest brands to reach their audiences at moments that matter.
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Over the years, as the digital advertising landscape evolved, so did Blis. Recognizing the shifting privacy environment, Blis became an architect in cookieless advertising technology. In 2021, we launched Audience Explorer, the world’s most intuitive planning platform that operates without relying on cookies or IDs. This innovation marked a significant milestone in our journey, cementing our position as leaders in geo-based advertising technology.
Drawing on two decades of expertise in location data, Blis has become a pioneer in geo-powered advertising. Our technology is built and structured on a foundation of geography rather than identity, ensuring that advertisers can plan, buy, and measure their campaigns effectively while respecting user privacy.
At Blis, we believe that people shouldn’t have to pay for the internet with their personal data. Our mission is to provide advertisers with the best-performing campaigns, deliver more revenue to publishers, and ensure that people’s privacy is always respected.
Our Values
Values create behaviours and behaviours create a culture.
We’re leaders not follower:
An innovation and growth mindset helps us solve everyday challenges and achieve breakthroughs. Our passion drives us to innovate. We don’t see barriers, just possibilities. We take ownership and hold ourselves accountable for outcomes, good and bad– and we don’t pass the buck.
Anti-behaviours:
Being stagnant | Procrastinating or blocking | Lack of ownership
We’re client obsessed:
We do what we say and build trusted relationships with our partners for the long term. We act with integrity. We put our clients at the centre of our business. We obsess over the best insights, ideas and solutions to deliver WOW and work with honesty and accountability to get it done.
Anti-behaviours:
Making decisions not in clients’ interests | Over-promising, under-delivering| Dishonesty or lack of transparency with clients.
We’re one team:
We are empathetic and embrace diversity. Everyone has a voice and can bring their authentic self to work. We care about and support each other – with humility and good humour. Mutual respect and wellbeing are key. We strive to eliminate bias and be open and transparent.
Anti-behaviours:
Discrimination, racism, bullying or harassment of any kind | Making someone feel like an outsider | Demonstrating a lack of respect.
We’re action oriented:
Speed matters in business, so we’re solution-driven and action-oriented. We value simplification and calculated risk taking. We are lean, agile and resourceful self-starters. We collaborate and break silos, working thoughtfully and with urgency to solve problems, while learning from mistakes and celebrating wins.
Anti-behaviours:
Over complicating or inefficiency | Not being a team player | Unwilling to adapt or be agile.
The leadership team
At Blis, our diverse leadership team combines decades of industry experience and visionary thinking to drive innovation and excellence.
Meet Greg
As CEO of Blis, Greg leads our global operations with a focus on technical engineering, product strategy, financial management, talent acquisition, and international market expansion. Under his leadership, Blis has developed several patented innovations, positioning us at the forefront of the industry. With a Bachelor of Science Degree in Applied Physics from Glasgow Caledonian University and experience as a board member of the Mobile Marketing Association UK, Greg combines technical expertise with strategic vision to drive our success.
CEO
Meet Aaron
Aaron McKee is a seasoned technology executive with 25 years of experience, specializing in big data and machine learning. His career highlights include breaking web server performance records at Intel, launching the first modern local search product at Ask.com, and pioneering machine learning for dynamic content personalization at Struq. Aaron has also served as CTO for Skimlinks and Job Today, driving innovation in both consumer and business-facing marketplaces. At Blis, Aaron leverages his extensive expertise to lead our technological advancements and product development.
Aaron McKee
CTO
Meet Parm
As CFO of Blis, Parm drives the implementation of company-wide business programs to achieve financial and operational excellence. With over 15 years of experience in the TMT sector, he has a proven track record in shaping and managing financial strategies for both blue-chip and PE/VC-backed enterprises. Parm’s leadership and commercial acumen enable him to build and lead multi-skilled teams that consistently deliver sustainable financial value.
Parm Dhami
CFO
Meet Dave
Dave drives global revenues and ensures the optimal revenue mix at Blis. With a remarkable 35-year career in media and advertising, Dave’s expertise is unparalleled. Previously, he served as MD of Exterion Media, managing a £300M turnover and leading 440 employees. He also spent 12 years as Executive Director at the Telegraph Group, led Emap Advertising as MD, and managed significant client investments at Carat. At Blis, Dave leverages his extensive experience to propel our commercial success worldwide.
Dave King
GCO
Meet Amy
As Chief Product Officer, Amy drives the creation of innovative products that delight customers and align with Blis’ financial goals. With a focus on high-level product strategy and development, Amy ensures successful market releases and leads her team to exceed expectations and push boundaries. Over her twelve-year tenure at Blis, Amy has progressed from intern to CPO, gaining comprehensive experience across ad operations and product management. Her deep understanding of the RTB landscape and commitment to privacy-first solutions positions her perfectly to lead our product evolution.
Amy Fox
CPO
