Abhinav Kumar

The Influence 100 is PRovoke Media’s annual compilation of the most influential Chief Communications Officers and Chief Marketing Officers who have the most clout, in terms the status of the companies they work for, the partner decisions they make, their personal voice as thought leaders, and their reputation for innovation.

https://www.provokemedia.com/ranking-and-data/influence-100/the-influence-100-2021

Recognized for exceptional leadership of the marketing function and implementing winning strategies to enhance and protect the company's brand in face of the global Covid pandemic.

The Global CMO Leadership Award by Enterprise IT World is an award series that recognizes the contribution of CMOs and marketing leaders who played a key role in aligning marketing strategies with business goals and contributing to the growth of the organization through sustainable competitive advantage. The… Show more

Recognized for exceptional leadership of the marketing function and implementing winning strategies to enhance and protect the company's brand in face of the global Covid pandemic.

The Global CMO Leadership Award by Enterprise IT World is an award series that recognizes the contribution of CMOs and marketing leaders who played a key role in aligning marketing strategies with business goals and contributing to the growth of the organization through sustainable competitive advantage. The research team evaluated around 2,500 Global CMOs through primary and secondary research prior to selecting the winners at a regional and global level. Show less

Our team won the Gartner Communications Award 2020 in the category ‘Excellence in Building a Corporate Brand’ for the Customer Story telling campaign which TCS has been a partnership with key clients including KLM, Intel, Carnival Cruises, Randstad, SAS, Belgium Rail, TDC and others, talking about their digital transformation strategies. The award was presented to my European team, which conceived and built this new format of storytelling, which has gone on to become a best practice rolled out… Show more

Our team won the Gartner Communications Award 2020 in the category ‘Excellence in Building a Corporate Brand’ for the Customer Story telling campaign which TCS has been a partnership with key clients including KLM, Intel, Carnival Cruises, Randstad, SAS, Belgium Rail, TDC and others, talking about their digital transformation strategies. The award was presented to my European team, which conceived and built this new format of storytelling, which has gone on to become a best practice rolled out globally across the company and a which set a new standard for the IT Industry.

Gartner, a leading analyst firm which tracks the technology sector, presents this series of awards for excellence in Communications and Marketing efforts. Show less

Listed among the Global 20 Communications Leaders by Reputation Today Magazine, in the inaugural edition of this ranking.

The SABRE Awards is the world’s largest PR awards programme, recognizing superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa. The awards are delivered by The Holmes Report, the authoritative voice of the global public relations industry.

Abhinav Kumar was awarded a Sabre Award for "Outstanding Individual Achievement" in 2019 in recognition of a 17 year career at Tata Consultancy Services, where he spearheaded a… Show more

The SABRE Awards is the world’s largest PR awards programme, recognizing superior achievement in branding and reputation in North America, EMEA, Asia-Pacific, Latin America, South Asia and Africa. The awards are delivered by The Holmes Report, the authoritative voice of the global public relations industry.

Abhinav Kumar was awarded a Sabre Award for "Outstanding Individual Achievement" in 2019 in recognition of a 17 year career at Tata Consultancy Services, where he spearheaded a drammatic rise in the company's brand and reputation across its global markets, including the period where he served as the CMO for Latin America and for Europe, prior to being elevated to his current global role.

More details here:
https://www.holmesreport.com/latest/article/abhinav-kumar-to-receive-2019-individual-achievement-sabre-award-in-london Show less

Won two gold, five silver and one bronze awards for two industry-leading thought leadership campaigns – #DigitalEmpowers and Generation Direct.

In its role as a Strategic Partner to the World Economic Forum (WEF), TCS launched #DigitalEmpowers at Davos. The site is an online platform which highlights inspiring examples of technology being used as a force for good, celebrating the crucial role digital technologies play in improving our world. The impact is already being seen worldwide… Show more

Won two gold, five silver and one bronze awards for two industry-leading thought leadership campaigns – #DigitalEmpowers and Generation Direct.

In its role as a Strategic Partner to the World Economic Forum (WEF), TCS launched #DigitalEmpowers at Davos. The site is an online platform which highlights inspiring examples of technology being used as a force for good, celebrating the crucial role digital technologies play in improving our world. The impact is already being seen worldwide, with technology being used to help women in rural areas of India and Africa learn to read and write, drones helping to save endangered animals and protect forests in Europe as well as using intelligent water systems to preserve one of the planet’s most precious resources.

Generation Direct began with the largest ever youth research project, exploring how young people in Europe are using social media to advance their careers, educations and entrepreneurial ventures. More than 5,000 Europeans aged 18-29 from across 15 different countries were surveyed and it revealed how these digital natives are using technology, providing valuable insight for businesses looking for the best talent.

Andrew Thomas, Publishing Editor of Communicate Magazine and Founder of the Corporate Content Awards, said, “The inaugural Corporate Content Awards were a fantastic celebration of corporate story telling. It’s been a celebration of the stories companies have told, the ways they’ve told them, and the methods they’ve used to get their audience’s attention. TCS has had great success in the first year of these awards and that is in no small part due to the impact their thought-leading work is having not only on businesses, but wider society and the environment. They certainly have much to be proud of and we look forward to seeing what’s next.”

https://www.tcs.com/tcs-recognized-thought-leader-digital-corporate-content-awards-2018 Show less

Won two categories for awards:
- The Best B2B Campaign of the Year
- The Best b2b Reputation & Brand Management Online

This was for the #DigitalEmpowers campaign, which was an integrated communications campaign launched at the World Economic Forum in Davos, to create a positive narrative for digital technologies by using BBC and Economist style content and storytelling to bring our how technology was playing a role in combatting some of the world's most endemic challenges… Show more

Won two categories for awards:
- The Best B2B Campaign of the Year
- The Best b2b Reputation & Brand Management Online

This was for the #DigitalEmpowers campaign, which was an integrated communications campaign launched at the World Economic Forum in Davos, to create a positive narrative for digital technologies by using BBC and Economist style content and storytelling to bring our how technology was playing a role in combatting some of the world's most endemic challenges including inclusion, poverty, climate change, access to healthcare and education.

IPRA, the International Public Relations Association, was established in 1955, and is the leading global network for PR professionals. IPRA aims to advance trusted communication and the ethical practice of public relations. It is the organiser of public relations' annual global competition, the Golden World Awards for Excellence (GWA).

https://www.ipra.org/golden-world-awards/winners/ Show less

The "Innovator 25" is an annual rating undertaken by the leading global media publication "The Holmes Report" and is considered an important barometer of Innovation in the Communications and PR profession. The list recognizes 25 individuals who are reshaping influence and engagement in an era of dramatic marketing and communications disruption.

In words of the jury: " IT giant Tata Consultancy Services made a smart decision when it opted to integrate marketing and communications in… Show more

The "Innovator 25" is an annual rating undertaken by the leading global media publication "The Holmes Report" and is considered an important barometer of Innovation in the Communications and PR profession. The list recognizes 25 individuals who are reshaping influence and engagement in an era of dramatic marketing and communications disruption.

In words of the jury: " IT giant Tata Consultancy Services made a smart decision when it opted to integrate marketing and communications in Europe under Abhinav Kumar in 2011. Since then Kumar, who had previously served in senior communications roles in Latin America and Europe, has overseen a string of award-winning campaigns at the company, many of which leverage a passion for groundbreaking research and analysis into such areas as youth social media adoption and political trends." ( http://www.holmesreport.com/ranking-and-data/innovator-25/innovator-25-2016/innovator-25-emea-2016 ) Show less

Awarded for an innovative marketing campaign and mobile technology application developed around the General election in the UK. ElectUK was a smartphone application created by Tata Consultancy Services which tracked and analyzed Twitter activity during the UK election campaign. The app gave voters, politicians and commentators greater insight into the social media conversations shaping the election debate, in an easy-to-consume, interactive and visual manner. TCS built a compelling… Show more

Awarded for an innovative marketing campaign and mobile technology application developed around the General election in the UK. ElectUK was a smartphone application created by Tata Consultancy Services which tracked and analyzed Twitter activity during the UK election campaign. The app gave voters, politicians and commentators greater insight into the social media conversations shaping the election debate, in an easy-to-consume, interactive and visual manner. TCS built a compelling communications and marketing campaign to engage world leaders, clients, major journalists and the 60 million citizens of the UK with this new data analytics technology built on top of Twitter to give path breaking insights. Show less

Won the campaign of the year for the activation of the #TCSsuperheros campaign - telling stories of runners using social and mainstream media - around the TCS Amsterdam Marathon. The campaign engaged over 16 million people in the Netherlands and created a novel brand experience and identity for the marathon event.

https://www.prnewsonline.com/awards/2015-digital-pr-winners

An award work done by the Public Affairs function in EU. The winning entry was for the TCS youth study on "Workplace of the future: A view from European Youth" launched in 2014, as part of TCS Europe Public Affairs' campaign to give a voice to the 90 million strong European youth and create conversations on their engagement with technology at the workplace. The jury acknowledged that the project "more than achieved its goal of raising the European profile of TCS while establishing partnerships… Show more

An award work done by the Public Affairs function in EU. The winning entry was for the TCS youth study on "Workplace of the future: A view from European Youth" launched in 2014, as part of TCS Europe Public Affairs' campaign to give a voice to the 90 million strong European youth and create conversations on their engagement with technology at the workplace. The jury acknowledged that the project "more than achieved its goal of raising the European profile of TCS while establishing partnerships with key political and business decision makers"

http://www.communicatemagazine.co.uk/awards/218-2015-corporate-engagement-awards-the-winners/6131-2015-corporate-engagement-awards-best-pr-and-external-communications Show less

The Corporate & Financial Awards is a leading European award, that recognizes successful communication strategies executed by companies.

Won a silver trophy for the "Best use of Digital Media"​ towards the integrated communications, branding and social media campaign "​#TCSsuperheros" which was launched to create a new identity for the TCS Amsterdam Marathon. Through a high impact social media campaign, that celebrated the stories of each runner being no less than a superhero, a massive… Show more

The Corporate & Financial Awards is a leading European award, that recognizes successful communication strategies executed by companies.

Won a silver trophy for the "Best use of Digital Media"​ towards the integrated communications, branding and social media campaign "​#TCSsuperheros" which was launched to create a new identity for the TCS Amsterdam Marathon. Through a high impact social media campaign, that celebrated the stories of each runner being no less than a superhero, a massive social reach of 75 million was created. Show less

Eventia Awards honour outstanding international business-to-business and business-to-consumer events. TCS was awarded a Bronze in the category of International Events for the 2013 edition of its flagship customer event - the TCS Summit. The event was held in Cannes and saw some tremendous speakers including Former French president Nicolas Sarkozy and Lord Sebastian Coe, the Chairman of the London 2012 Olympics. This was the first time the French president had spoken at a company event, after… Show more

Eventia Awards honour outstanding international business-to-business and business-to-consumer events. TCS was awarded a Bronze in the category of International Events for the 2013 edition of its flagship customer event - the TCS Summit. The event was held in Cannes and saw some tremendous speakers including Former French president Nicolas Sarkozy and Lord Sebastian Coe, the Chairman of the London 2012 Olympics. This was the first time the French president had spoken at a company event, after demitting the presidency, in a major coup for TCS which was widely reported in key newspapers and covered by 300 media outlets. Show less

The Eventia Awards honour oustanding international business-to-business and business-to-consumer events. TCS title sponsorship of the 2013 edition of TCS Amsterdam Marathon which raised over 200,000 EURO for the fight against cancer, won Silver in the Outstanding Corporate Social Responsibility category. TCS' partnership with the VUMC Cancer Center in Amsterdam has raised over 1 million euros and vital equipment for the center, by drawing on its sports sponsorship and community activations for… Show more

The Eventia Awards honour oustanding international business-to-business and business-to-consumer events. TCS title sponsorship of the 2013 edition of TCS Amsterdam Marathon which raised over 200,000 EURO for the fight against cancer, won Silver in the Outstanding Corporate Social Responsibility category. TCS' partnership with the VUMC Cancer Center in Amsterdam has raised over 1 million euros and vital equipment for the center, by drawing on its sports sponsorship and community activations for raising awareness and funds to combat cancer. Show less

The C&IT awards recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events within B2B sectors.

The award jury recognized the "TCS Summit", a leading forum for CXOs/Senior Leaders in Europe, as the "International Conference of the Year" towards its edition held in 2013 in the city of Cannes, France. With CXOs of over 50% of Top 100 FT Europe companies present, the event saw keynote addresses by the… Show more

The C&IT awards recognise and celebrate companies applying best practice to the creation, planning, production and management of innovative and successful events within B2B sectors.

The award jury recognized the "TCS Summit", a leading forum for CXOs/Senior Leaders in Europe, as the "International Conference of the Year" towards its edition held in 2013 in the city of Cannes, France. With CXOs of over 50% of Top 100 FT Europe companies present, the event saw keynote addresses by the former President of France Nicolas Sarkozy and the Chairman of the London 2012 Olympics Sebastian Coe, among other leaders. The event was recognized for its strong strategy to engage senior leaders, rich conference content and highly effective branding & communications strategy. Show less

The Corporate & Financial Awards is a leading European award, that recognizes successful financial communication strategies executed by companies.

Won the Best M&A Communications category for our Corporate Communications & Public Affairs programme around a major acquisition made by our firm in France. Recognized for creating a high impact global media outreach programme, amplification on social media and a unique stakeholder programme that reached up to the highest level stakeholders… Show more

The Corporate & Financial Awards is a leading European award, that recognizes successful financial communication strategies executed by companies.

Won the Best M&A Communications category for our Corporate Communications & Public Affairs programme around a major acquisition made by our firm in France. Recognized for creating a high impact global media outreach programme, amplification on social media and a unique stakeholder programme that reached up to the highest level stakeholders including the Minister of Economy and the French President's office. Show less

For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communications worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale.

TCS was awarded two "Merit Awards" in the categories of Issues/Crisis Communications & in External Events. The communications award was for the company's successful public affairs and Media campaign around an acquisition in France. The… Show more

For more than 40 years, IABC’s Gold Quill Awards have recognized and awarded excellence in strategic communications worldwide. Gold Quill is the only awards program that honors the dedication, innovation and passion of communicators on a global scale.

TCS was awarded two "Merit Awards" in the categories of Issues/Crisis Communications & in External Events. The communications award was for the company's successful public affairs and Media campaign around an acquisition in France. The Event award was for innovative strategy towards its flagship customer event - the TCS Summit in 2013, which saw some tremendous speakers including Former president Nicolas Sarkozy from France and Lord Sebastian Coe, the Chairman of the London 2012 Olympics. Show less

Highest Internal Award in the company - issued by the company Chairman and CEO. The Communications division globally was rated at the best best performing group in 2013, ahead of all other corporate functions.

The Gold Quill is a global award that recognizes the best and brightest in global business communication. The 2013 competition received nearly 800 entries from around the world. TCS won the the International Association of Business Communicators (IABC) Gold Quill Excellence Award for its “Big Four” IT services corporate communications campaign. TCS’ European entry had qualified for the global competition by winning the EMERALD Award from the IABC Europe chapter earlier this year.

Recognized for Excellence in Brand Communications at IABC Europe's flagship event - Eurocomm 2013. The awards are conferred for meeting the regional ‘standards of excellence in communications’ within IABC’s Gold Quill programme. For more than 40 years, the IABC Gold Quill Awards have recognised the best examples in business communication from around the world.

The awards ( run in association with Harvard Business Review and Financial Times ) recognized the company as the winner in the "Leadership" Category for being the "Best Performing Consulting Brand" of the year, in recognition of exception growth in the company's brand value and reputation over the year.

Won the Silver Award in the Technology, Media & Telecom Sector. The awards recognise best practice in corporate, product, regional and national rebrands, with categories that focus on strategy, execution, content and evaluation. It is is a platform for organisations to tell their rebranding stories and to discuss reputational change.

The Europe Communications & Marketing Team was awarded the first place (Diamond) in 2012 by the Industry Association ITSMA in recognition of the transformational integrated brand communications campaign (Press, Social Media, Internal Communications, Marketing communications) to highlight its emergence as a Big 4 Band in the industry, which had a significant impact on the company's positioning and standing globally.

Recognized as Finalist in the Best Rebranding Excercise category by CorpComms Magazine, the leading publication for corporate communicators.

Finalist in the European Excellence Awards held by Communications Director magazine to honor top PR & Communications programmes in Europe. Was a recognized in the Technology & Consumer Electronics Category for its European Communications Programme that saw it attain the #1 rank in its industry in terms of media coverage that year.