print & digital mix optimization
A better equilibrium between print and digital communication
ARMIS issues a switchover recommendation to its retail customers with the objective of defining the optimal paper-digital mix to drive their sales operations.
![Efficacite_prospectus_papier](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/10/Efficacite_prospectus_papier.png)
Print Circular Efficiency
CRM and Research data with a methodology defined by the Marketing Department
![plus](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/10/plus.png)
![Score_reactivite_digital](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/10/Score_reactivite_digital.png)
Digital Reactivity Score
Platform data collected during ARMIS campaigns
![fleche](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/10/fleche.png)
![Recommandation_mobile](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/10/Recommandation_mobile.png)
Recommandation
Measurement of the switchover potential of each store
Recommandation
Measurement of the switchover potential of each store
![Recommandation](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/10/Recommandation.png)
![gif222](https://cdn.statically.io/img/armis.tech/wp-content/uploads/2020/12/gif222.gif)
The percentage of changeover is calculated for each store and is the result of a comparison of two indicators:
a paper efficiency indicator and a digital score.