Publications in Advertising, marketing and public relations

1-29 out of 29 publication(s)

Publication	Audience	Format	Latest Issue	Articles
ABA Bank Marketing	Trade	Magazine/Journal	Oct 1, 2015 Continuing education quiz. ABA Bank marketing and sales wins two awards. ABA showcases corporate social responsibility at banks. Some helpful books that every banker should read. Three ways to cut through the clutter with your brand story. Why you need a holistic approach to customer communication. Use data to slow customer. Dynamic and frequently updated. What is the value of a bank's brand? Whether you are planning to buy another bank or put your own financial institution on the market, the first step... Leadership from the heart: heart-led financial services companies build cultures of committed employees, earn loyal customers and clients while... How banking will change as the internet grows more pervasive. Reader's guide. Selling business banking. Sixty-four percent of small businesses name marketing a top challenge in capital one survey. What marketing input should I solicit from the Board of Directors? Mobile banking continues to grow in consumer popularity: now neck-and-neck with ATMs. TD Bank introduces latest installment in its 'bank human' campaign.	3166
ADWEEK	Trade	Magazine/Journal	Jun 1, 2024 Key Cannes Moments Over the Years: From moving the awards to France to canceling them during a health crisis. ADWEEK CHAMPIONS OF CHANGE: SPOTLIGHTING THE WOMEN AND NONBINARY ATHLETES AND EXECUTIVES TRANSFORMING SPORTS. Ready TO TAKE ON Media Link: Michael Kassan ON HIS SUCCESSION PLAN AND PATH TO $100 MILLION IN REVENUE. HOW TO CANNES. CREATIVE 100. ADWEEKHOUSE IS PREPARED TO MAKE A SPLASH AT CANNES. Turn a Perception-Mover Into a Needle-Mover: Credentials are impressive, but success depends on how we use them. NEW PLAYERS WILL DRIVE DEALS AT THIS YEAR'S CANNES: Attendees are changing alongside the marketing landscape. We're Bringing That Cannes-Do Attitude to France: (Keep drinking the rose until that pun is funny.).	10519
Agri Marketing	Trade	Magazine/Journal	Nov 1, 2023 2023 WORLD FOOD PRIZE LAUREATE. WHAT IS RELATIONSHIP-BASED SELLING? OUTSOURCING SALES ACTIVITIES. CAMA LIFETIME ACHIEVEMENT AWARD. CAMA'S AGRI-MARKETER OF THE YEAR. MESSAGE FROM NATIONAL CHAIR. AN AI PRIMER FOR AGRI-MARKETERS. MAXIMIZE YOUR IMPACT WITH NAMA: Discover Innovative Strategies at the 2024 Agri-Marketing Conference. EXCELLENCE IN SALES. SETTING AND ACHIEVING GOALS. DEMONSTRATING EXCELLENCE IN AGRI-MARKETING COMMUNICATIONS. UPDATE ON DAIRY MARKET AND ITS FUTURE. WORLD FOOD PRIZE LAUREATE.	7520
Comunicacion y Sociedad	Academic	Magazine/Journal	Sep 1, 2016 Periodismo regional en Mexico y violencia del crimen organizado: un dialogo academico. La asignatura ciudadana en las cuatro grandes reformas del libro de texto gratuito en Mexico. Acerca de la "incerteza" en el concepto de comunicacion. Books and cultre in the digital age. Politica audiovisual europea y diversidad cultural en la era digital. Mediaciones tecnoeducativas. Consideraciones teoricas a partir de la obra de Jesus Martin-Barbero. Analisis de dilucion de marcas: una parodia a El Chavo del 8. El camino persuasivo de los valores en la propaganda televisiva. El estilo comico en publicidad. Un analisis de su eficiencia desde la neurociencia. Sobre los derechos de las audiencias en Mexico. Cambio y continuidad en el periodismo mexicano: una revision bibliografica. Uso del analisis de conglomerados para la deteccion de encuadres en el tratamiento periodistico de la Iniciativa Merida. Las narrativas transmedia en el mercado audiovisual latino de Estados Unidos. Actores, contenidos y estrategias. Presentacion.	507
Digital Imaging Digest	Trade	Newsletter	Mar 1, 2008 For the most up-to-date digital news, visit Newsline International daily on the Web. DIMA 2008 session looks at fulfilling pro print orders online. DIMA membership elects new officers.	702
European Journal of Marketing	Trade	Magazine/Journal	Nov 1, 1997 Power as a predictor of industrial complaining styles in a buyer/seller relationship; the buyer's perspective. A new site, a new service. Essays in Marketing and Management - A Festschrift in Honour of Kjell Gronhaug. How to Get Research Published in Journals. Markets of a single customer: exploiting conceptual developments in market segmentation. Pre-purchase satisfaction and first-time buyer behaviour: some preliminary evidence. Consensus and collaboration: norm-regulated behaviour in industrial marketing relationships. Small firm performance; assessing the interaction between entrepreneurial style and organizational structure. The effect of odd pricing on demand. Examining the antecedents and consequences of salesperson job stress. Counter-revolutionary forces in the information revolution. Consumer ethics: a cross-cultural investigation. Viewpoint.	148
Franchising World	Trade	Magazine/Journal	Feb 1, 2024 WELCOME NEW IFA MEMBERS. FranPAC (INTERNATIONAL FRANCHISE ASSOCIATION) REPORT CARD. FEATURED FRANCHISEES: The International Franchise Association is proud to celebrate our franchisee members. See below to learn more about some of our... ASPECTS OF FRANCHISING IN RELATION TO NEW ZEALAND. A FRANCHISEE'S STORY: WHY BECOME A MEMBER OF THE IFA AND THE FRANCHISEE FORUM: The story goes like this... franchising changed my world, my life! TRUST, COLLABORATION, AND MUTUAL GROWTH: THE ESSENCE OF FRANCHISEE-FRANCHISOR RELATIONSHIPS: The relationship between a franchisor and franchisee is... HOW FRANCHISE OWNERS CAN MAXIMIZE FRANCHISOR MARKETING EFFORTS: There's a reason the franchise model continues to grow among entrepreneurs and those... NAVIGATING THE TECHNOLOGY LANDSCAPE IN FRANCHISE REAL ESTATE: In today's digital era, embracing technology is essential. Yet, the challenge remains:... THREE WAYS TO ELEVATE THE DRIVE-THRU EXPERIENCE WITH DIGITAL SIGNAGE: As the restaurant industry continues to rebound from the pandemic, enticing... BUSINESSES HELPING BUSINESSES: COLLABORATION IS KEY FOR SUCCESS IN BUSINESS SERVICES INDUSTRY: In an era marked by relentless technological... BUSINESS SERVICES: INDUSTRY TRENDS AND TECHNOLOGICAL SHIFTS IN 2024: The business services industry is poised for significant growth as outsourcing... THE ELEVATIONS OF THE HEALTH & WELLNESS INDUSTRY: Health and wellness can be described very broadly, and we each have our own definition of what it... PIONEERING WELLNESS THROUGH SELF-CARE AND INNOVATION: In the ever-changing landscape of health and wellness, 2024 is emerging as a significant year... MASTERING THE FUTURE: TECHNOLOGY, PERSONALIZATION, WORKFORCE AND MENTAL HEALTH DYNAMICS IN THE EVOLVING HEALTH AND WELLNESS LANDSCAPE: The health and... THE NLRB'S NEW JOINT EMPLOYER RULE: CONSEQUENCES FOR FRANCHISING: The National Labor Relations Board (NLRB) announced a new joint employer rule that... 7 NETWORKING TIPS TO EXPAND YOUR INFLUENCE & BUILD YOUR BUSINESS: We've all been there. We want to make meaningful connections that will build... CELEBRATING PROGRESS: THE EVOLUTION OF THE WOMEN'S FRANCHISE COMMITTEE: As my tenure as chair of the Women's Franchise Committee ends, I reflect upon... TONY VALLE: Managing Partner, Clear Summit Group. TAMRA KENNEDY: Multi-Unit Franchisee, Taco John's. PAUL PICKETT: CDO/EVP of Franchising, Wild Birds Unlimited, Inc. more	6282
Hospitality Sales: Selling Smarter	Academic	Textbook	Jan 1, 2004 14 Revenue management and price negotiation. 13 Personal selling tools. 12 Servicing the meeting. 11 Hotel contracts. 10 Post-sale follow-up. 9 Gaining commitment. 8 Handling objections. 7 The Presentation. 6 Probing for needs. 5 Openings. 4 Approach through nonverbal communication, listening, and trust. 3 Approach by adapting social style. 2 Prospecting and preapproach. 1 Overview of hospitality sales.	14
Household & Personal Products Industry	Trade	Magazine/Journal	Jul 1, 2024 Tinge of Tint: Released By Siltech Corporation. The Beauty of Sodium Benzoate. Some Unexpected Negative Effects of Applying Cosmetics: In-house testing can create some interesting reactions. Playing Up the Natural Ginger with Just For Redheads: Paula Pennypacker celebrates 30 years as CEO of Just For Redheads. The cosmetics and hair care... Multifunctionality Leads Preservative Market Trends: Industry experts weigh in on the latest developments in personal care ingredients. Learn How to Prepare Yourself For Un-Preparable Interviews: "Tell me about a time you...". Hydrating Tinted Face Cream (SPF). From Perfection To Protection: Modern facial cosmetics deliver temporary and long-term benefits in a single formula. Beaming Beyond Brightening Serum. Animal Testing & Alternative Methods in China: China's cosmetic regulations put stringent requirements on product safety. But animal testing flies in... Adding Sweetness to Lip Balm Formulas: Here are your options when you need to reduce negative taste perceptions but do not want a flavored product.	19165
In Compliance	Trade	Newsletter	Mar 1, 2008 Ohio EPA adopts PTI exemptions for photo processing operations. Most violated OSHA standards for 2007.	53
International Journal of Market Research	Trade	Magazine/Journal	Dec 22, 2004 What is brand equity, anyway?	190
Journal of Advertising Research	Trade	Magazine/Journal	Jun 1, 2006 Predicting webcasting adoption via personal innovativeness and perceived utilities. Effectiveness of telescopic advertisements delivered via personal video recorders. Recall effect of short message service as a complementary marketing communications instrument. E-zines silence the brand detractors. How event sponsors are really identified: a (baseball) field analysis. Examining effects of advertising campaign publicity in a field study. When synergy in marketing communication online enhances audience response: the effects of varying advertising and product publicity messages. Interactive IMC: the relational-transactional continuum and the synergistic use of customer data. Editorial: co-creating our future.	694
Journal of Business & Industrial Marketing	Trade	Magazine/Journal	Dec 22, 1997 Editorial.	81
Journal of Consumer Affairs	Trade	Magazine/Journal	Mar 22, 2019 The Effects of Financial Education on Short-Term and Long-Term Financial Behaviors. Consuming to Be Good: Therapeutic Ideology and Transracial Adoptive Mothers. Assessing the Validity of Consumer Ratings for Higher Education: Evidence from a New Survey. An Exploratory Study of Regulatory Failure in the Australian Home Mortgage Market. Encouraging Tax-Time Savings with a Low-Touch, Large-Scale Intervention: Evidence from the Refund to Savings Experiment. Marketing Benchmarks: Do You Trust Your Friendly Marketer? Identity Threat Assessment and Prediction. Debt Literacy and Debt Literacy Self-Assessment: The Case of Poland. A Longitudinal Examination of FDA Warning and Untitled Letters Issued to Pharmaceutical Companies for Violations in Drug Promotion Standards.	704
Journal of Consumer Marketing	Trade	Magazine/Journal	Jan 1, 1998 You Will Be Satisfied. World Class Merchandising: Research, Results, and Recommendations. Selling Sin: The Marketing of Socially Unacceptable Products. Competitive advantage through specialty franchising. Free advisory services create an entrepreneurial opportunity. Making the decision to move to retirement housing. Symbolic and functional positioning of brands. Acculturation and direct purchasing behavior among ethnic groups in the US: implications for business practitioners. Household cost effects on purchase timing decisions: do demographics matter?	148
Licensing Letter	Trade	Newsletter	Jan 1, 2018 Who's News. The Horror: 44% of Upcoming Licensable Video Games Sequels. Can Disney Digest its Newest Acquisition? NFLPA's Top Players. international contacts & connections. contacts & connections. Licensing News. 74 Million Americans Make the Biggest Black Friday Yet. Licensing Ledger. Licensing Execs Reported Greater Hours, Higher Pay. Year in Review: A Study in Contracts.	4316
Logistics Management (Highlands Ranch, Co.)	Trade	Magazine/Journal	Jun 1, 2024 E-commerce: The growth driver. Top 50 3PLs: Not out of the woods: Most global and domestic 3PLs faced huge challenges last year as shippers adjusted to ongoing issues related to... Ocean carriers respond to green. Ocean Carrier Update: Steady as she goes: As carrier executives examine negative earnings reports and contemplate the future impact of changing... Give your WMS a boost: New types of third-party software solutions can enhance WMS in many ways, including gains in inventory accuracy, better tools... FROM APPRENTICE TO PRO: AI's workforce, promotion awaits: Artificial intelligence is infiltrating the workplace in ways far beyond managing a robot... Cross-border Transport 2024: Navigating the surge: Cross-border movements are surging as U.S.-based companies seek to shorten supply chains exposed... Adapting to the Power Shift: Modern LMS embraces FLEXIBILITY: The modern LMS has come a long way since replacing industrial engineers who used... Safety key to private fleet value proposition. State of the Private Fleet 2024: Getting stronger, getting greener: Private fleets are changing the trucking landscape by gaining market share and... Labor Update 2024: Tracking logistics salary trends. LOGISTICS LABOR 2024: THINKING OUTSIDE THE BOX: Smart companies are doing everything they can to minimize turnover, improve employee engagement, and... Varying opinions on STB's adopted reciprocal switching rule. Ocean Freight: Keeping things afloat. IANA report points to solid footing for intermodal volumes. Industrial big-box leasing activity heads down, but remains on steady path. Maryland DOT: $1.9 billion and up to four years to rebuild bridge. LM reader survey validates ongoing rise of U.S.-Mexico cross-border trade: Survey finds 80% of respondents indicate that they have established... price TRENDS: Pricing across the transportation modes. 2024 Labor Issue: Putting more smiles on more faces. more	7129
Market Asia Pacific	Trade	Newsletter	Nov 1, 2007 Philippines: Stable politically; growing GDP. China: Growth--and growing pains. Japan consumer confidence softening. Hong Kong's elite buy major assets. Malaysia's economy continues expanding. Private consumption in Thailand declines. A perspective on food marketing in Asia. Consistent strength for the Australian retail sector.	739
Marketing and Selling the Travel Product, 2nd ed.	Academic	Textbook	Jan 1, 2000 Glossary of key terms. Appendix B: Travel associations and organizations. Appendix A: Commonly used abbreviations. Chapter 12 Satisfying the customer. Chapter 11 Using personal selling techniques. (PART TWO Selling the travel product. Chapter 10 Setting up the sale. Chapter 9 Evaluating the travel product. Chapter 8 Identifying the seller. Chapter 7 Understanding the traveler's needs. Chapter 6 Implementing the marketing plan. Chapter 5 Creating marketing strategies. Chapter 4 Positioning the product. Chapter 3 Selecting target markets. Chapter 2 Analyzing the travel product. Chapter 1 Understanding marketing and sales.	15
Marketing Intelligence & Planning	Trade	Magazine/Journal	Jun 1, 1997 Marketing and feminism: a bibliography and suggestions for further research. Leap-frog marketing: the contribution of ecofeminist thought to the world of patriarchal marketing. It's business doing pleasure with you: Sh! A women's sex shop case. Marketing and the war machine. Marketing feminism: reflections from a women's reviewer. Compensatory consumption: why women go shopping when they're fed up and other stories. Women communicators in the workplace: natural born marketers? The "glasshouse effect": women in marketing management. Marketing in emerging countries: evidence from a liberalized economy. American sogo shosha: American trading companies in the twenty-first century. Formulating a strategic marketing mix for quantity surveyors. Conducting a situation analysis for volunteer organizations: an improved model. Determinants of salesforce effectiveness: perceptions of field managers versus senior sales executives. Relationship marketing and regular customer cards: daily product retailing in Finland.	113
NORDICOM Review: Nordic Research on Media and Communication	Academic	Magazine/Journal	Sep 13, 2023 The changing role of a video-on-demand service in the strategies of public service media: A production study of Danish TV 2 Flay and its impact on... The reappropriation of time in television: How traditional qualities of broadcast media are being adopted by their video-on-demand services. Authoritarianism in the discourse of online forums: A study of its articulations in the Swedish context. Politicians' social media usage in a hybrid media environment: A scoping review of the literature between 2008-2022. Audience metrics as disruptive innovation: Analysing emotional work of Finnish journalism professionals.	448
PMA Magazine - Connecting the Imaging Communities	Trade	Magazine/Journal	Mar 1, 2008 Being photographic: RIT Professor Frank Cost shares how he pools photos into "Instant Books" to share family moments. Better business: trend analyst Laura Heller talks about the high-definition imaging push and how photo retailers can benefit. In compliance: learn how companies can introduce some basic green principles. Green framing: environmentally sound business practices are a way of life for this California gallery owner. Presidential profile: PMA President Allen Showalter talks about growing up in the photo industry. International exposure: 2008 PIEA International Student-Teacher Photo Competition winners announced. Savvy shooting: SPAA 2008 delivers tips, tricks, and ideas for sports and event photography. Learning more: framing experts provide tools for business success at PPFA 2008. Business insights: PSPA keynote speakers provide do's and don'ts. Winning innovation: 2008 DIMA Digital Product Awards go to 13 original imaging products. Perfect shot: DIMA Digital Printer and Photo Kiosk Shoot-Out winners named. Going beyond Jennifer: Glenn Omura introduces other demographics, like Jessica and Jim. On content and authenticity: DIMA 2008 keynotes deliver information and laughs. Prepare for the future: PMA 08 Official Business Sessions cover visionary views, viral communication, and the importance of teamwork. Speaking up: PMA 08 attendees talk about their experiences. 2008-2009 association leadership. Distinguished service: PMA recognizes the careers of five members. Hall of Fame: PMA Hall of Fame recipient Neil D. Cohen honored. Picture more ... at PMA 08. In memoriam: Herbert Keppler, a respected and influential figure in the camera industry, passes away. more	354
Product Management Today	Trade	Magazine/Journal	Dec 1, 2006 The Seventh Annual PMT Reader's Choice Awards. Who are those guys? Using anonymized patient-level intelligence to size and characterize an undiagnosed population: anonymized patient-level... Physicians still highly value professional medical societies. Plug in the brand plan: adding a dash of electronic marketing to any overarching brand strategy will not only help focus disparate marketing tactics... Globalization of field-based medical science liaison programs: the scientific basis for global success: the deployment of field-based medical science... Marketing strategies for clinical trial recruitment and patient retention: behind every new medicine are the volunteers who take part in clinical...	33
Public Relations Review	Trade	Magazine/Journal	Dec 22, 2001 Communicating in crisis: A theoretical & practical guide to crisis management. (Book reviews). The media at war: Communication and conflict in the twentieth century. & War and Press Freedom: The Problem of Prerogative Power. (Book reviews). Next: The future just happened. (Book reviews). Opportunities for public relations research in public health. Public relations as "practice:" applying the theory of Alasdair MacIntyre. The media battle between celebrex and vioxx: influencing media coverage but not content. A successful failure: NASA's crisis communications regarding Apollo 13. Relationship building as integral to British activism: its impact on accountability in broadcasting. Images of "Hong Bo (public relations)" and PR in Korean newspapers. Public relations practice in Japan: an exploratory study. On the definition of public relations: a European view.	234
Retail Merchandiser	Trade	Magazine/Journal	Sep 1, 2018 CENTER OF IT ALL: Casey's General Stores looks forward to serving its customers for the next 50 years as it continues to expand and innovate new...	786
Slogan	Trade	Magazine/Journal	Jul 10, 2024 OUT OF THIS WORLD. Master of the Craft. Woman of Substance: Maham Amjad on her Professional Journey. Durefishan Saleem, Ahmed Ali Akbar to Star in 'Sultan Salahuddin Ayyubi' Season 2. Pakistan's First Film School with A Fully Equipped and Operational Studio Launches in Karachi. Saying Goodbye to IMF. Who Said That! Long Way to Go. Aiming for Cinema Revival.	4163
Target Marketing	Trade	Magazine/Journal	Dec 1, 2001 CRM in the Days of Rail Travel. (Famous Last Words). Cultured Consumers; Patrons of the Arts: A Distinguished and Affluent Group of Consumers. (Market Focus). Fire Engineering. (Business). The HOT Seat: Making Business Decisions in Times of Crisis. (Strategy). Unwrap the Promise of Your Data: Strategies for Building a Quality Database. (Database Marketing). Cream Off the Top: Nine Reasons Why Marketers Should Test an Offshore Strategy. A Global Impression. (Cover Story). Think Outside the Catalog: Use alternative formats to stimulate additional sales Part one of a two-part series. (Catalog Watch). Has Your Database e-Volved? (E-Commerce Link). Catch the Direct Marketing Bug: How You Can Become a Direct Marketing Entrepreneur. (Creative Corner). Wired Grandmas. (Internet). Are You Being Fulfilled? (Fulfillment). Charitable Works. (Fund Raising). In the Mix. (Media). Leadership in Times of Crisis. (On Target).	1493
The Shopper Report	Trade	Newsletter	Jul 1, 2011 Obesity scare. Darn better beef? Campbell soup corrections. Could soda grow like Starbucks? On letting shoppers decide. Paper, plastic, or both.	906
VMS3.info	Trade	Magazine/Journal	Jun 1, 2002 Top Discount Merchandisers Analyzed via the Value Framework (tm).	5